If Fairtrade matters to you, check the information on the exact pack of syrup waffles you’re buying, rather than relying on the shop’s name or a general sustainability claim. Jumbo says that the cane sugar and invert sugar syrup in Fair Trade Original Mini Stroopwafels were traded under Fairtrade terms, but also states that this product is no longer in its online range. So check the current packaging and availability before you set off. A convenient pack size, on its own, tells you nothing about Fairtrade status.
You want to know exactly what the Fairtrade statement on your pack of syrup waffles covers. Look for the certification mark and read the back of the packaging too, especially if there’s an arrow next to the mark.
You’re looking for a format that’s easy to carry and hand out. Individually wrapped mini syrup waffles could be a good fit, as long as you check the Fairtrade statement and availability of that specific product separately.
As well as the Fairtrade statement, you want to know about a syrup waffle’s ingredients, allergens and nutritional values. Compare the nutritional information on the pack you’re actually buying.
First, check what the Fairtrade statement means for that specific product. Then see whether the packaging and storage instructions suit your holiday plans.
| What to consider | What to check | Who it matters most to |
|---|---|---|
| Fairtrade statement | Look for the certification mark or a clear statement about a specific ingredient on the pack. If there’s an arrow next to the mark, read the explanation on the back. | If I’m choosing syrup waffles because they’re Fairtrade, I want to know whether the statement applies to the finished product or a named ingredient. This check is the top priority for around 44% of consumers. |
| Carrying and storage | Check the size, whether each waffle is individually wrapped, and the storage instructions for your chosen product. Also check that it’s currently available. | For a day trip or a group, I want to be able to carry and share the syrup waffles easily, without relying on an outdated product listing. Around 33% of consumers prioritise this practical consideration. |
| Nutritional information and ingredients | Compare the nutritional information per 100 g and per serving, and read the ingredients and allergen information on the current packaging. | When choosing a snack, I want to know what’s in my portion and whether the ingredients suit my needs. This is the main consideration for around 23% of consumers. |
A supermarket’s sourcing policy doesn’t prove that a specific syrup waffle carries a Fairtrade statement. For example, Lidl lists Fairtrade, Rainforest Alliance and organic as possible certifications for its own-brand cocoa.
Check the actual pack for a Fairtrade certification mark or a clear claim about a named ingredient.
PLUS labels a chocolate egg waffle with hazelnut filling as containing Fairtrade cocoa. That’s a different product from a syrup waffle, and the claim specifically refers to cocoa.
Check both the type of product and the ingredient covered by the Fairtrade statement.
Jumbo’s page for Fair Trade Original Mini Stroopwafels describes the product, but also says it’s no longer in the online range.
Check the current product page shortly before you set off, or ask in store about the exact pack.
A Fairtrade statement doesn’t tell you how much sugar or fat a syrup waffle contains, or anything about its allergens.
As well as checking the certification statement, always read the ingredients, allergen information and nutritional details on the current packaging.
Worth considering if you’re looking for a syrup waffle with an explicit statement about Fairtrade ingredients.
A Jumbo product listing can help you check the ingredients, packaging and storage instructions for a specific pack.
A good example of why the type of product matters just as much as the wording of a certification claim.
Relevant if you want to distinguish a general sourcing policy from a claim on a specific pack of syrup waffles.
A useful comparison if you also want to check whether a product is plant-based and review its nutritional information.
Check the certification mark on the exact pack and read which ingredients the statement covers. Fairtrade International advises checking the back for more information if there’s an arrow next to the mark. If the claim refers to a specific ingredient, check which ingredient it names.
Jumbo says this product is no longer in its online range. Check a current product page or ask in store before including it in your holiday plans.
Follow the storage instructions on the pack you buy. For Fair Trade Original Mini Stroopwafels, Jumbo says to store them in a dry place at no more than 20 °C. Instructions may differ for other products.
No. A Fairtrade statement doesn’t give you nutritional information. For the product you choose, compare the sugar and fat per 100 g and per serving on the packaging, as well as the ingredients and allergen information.
