Who are these options relevant to?

Someone handing out treats who cares about Fairtrade

You want to be clear about exactly what the Fairtrade claim applies to. According to Milieu Centraal, a logo with a white background may apply only to a certified ingredient.

Organiser of a large giveaway

You’re looking for a quantity and portion size that suit the group. Individually wrapped mini waffles can make handing them out easier; check which pack you can actually buy before making your plans.

Someone handing out treats with dietary or allergen requirements to consider

You need a specifically plant-based or gluten-free option. Also check the allergen information on the packaging of the product you’re handing out.

What should you look for when choosing?

If a Fairtrade claim is essential for your giveaway, start by checking it. Then consider the number of waffles, how they’re packaged, and any dietary or allergen requirements.

What to consider What to check when buying Who it matters to
Fairtrade claim Check the packaging to see which ingredients or which product the claim applies to. Milieu Centraal points out that a Fairtrade logo with a white background may identify just one ingredient. If I want to hand out Fairtrade syrup waffles, I need to be able to explain the claim for that exact waffle. For around 40% of consumers, being able to verify the claim comes first.
Packaging for handing out Compare the number of waffles and check whether they’re wrapped individually or in multipacks. At a busy giveaway, I want to be able to hand out portions without splitting up the waffles on the spot. That’s the main priority for around 30% of consumers.
Dietary requirements and allergens Check both the dietary information and the allergen statement for the exact variant; one doesn’t replace the other. If I need to take dietary requirements or allergens into account, I want to know what’s in the syrup waffle I choose. Around 20% of consumers put this information first.
Classic variety Compare the contents of standard and butter-based packs, and check any Fairtrade claim separately. If the group is expecting a classic syrup waffle, I’ll look for a pack with a suitable number of waffles. For around 10% of consumers, this is the most important consideration.

Common mistakes

  • Assuming a Fairtrade ingredient means the whole product is Fairtrade

    According to Milieu Centraal, a Fairtrade logo with a white background may mean that only one ingredient is certified. The claim for that ingredient doesn’t automatically apply to the whole syrup waffle.

    Read the text next to the certification mark and, if necessary, name the specific ingredient covered by the claim when handing out the waffles.

  • Using an old product page to plan your giveaway

    Jumbo says that Fair Trade Original Mini Syrup Waffles are no longer available in its online range. So the product information on that page doesn’t confirm that you can order them for an upcoming parade.

    Check shortly before buying whether your chosen shop stocks the exact pack.

  • Calling a Fairtrade cocoa waffle a syrup waffle

    PLUS describes Wafels Choco Fairtrade as egg waffles with hazelnut-flavoured filling. The Fairtrade Cocoa label on this product doesn’t make it a Fairtrade syrup waffle.

    Offer a cocoa or chocolate waffle as a separate treat alongside syrup waffles, rather than presenting it as one.

  • Relying on dietary information as a complete allergen check

    AH Terra plant-based syrup waffles list wheat and soya, and may contain milk and lactose. So choosing a plant-based option doesn’t answer every allergen question.

    Read the full allergen statement on the pack you’ve bought before handing the waffles out.

Brands and shops to consider

Fair Trade Original

A reference point for mini syrup waffles that explicitly named their Fairtrade ingredients.

  • Jumbo’s page describes a pack of 150 individually wrapped mini waffles.
  • Jumbo says this product is no longer available in its online range.

Albert Heijn

A shop to consider for standard and plant-based syrup waffles.

  • Albert Heijn lists a vegan AH syrup waffle and a plant-based AH Terra variety.
  • The AH Terra variety contains wheat and soya, and may contain milk and lactose. Check the packaging of your chosen product separately for any Fairtrade claim.

Jumbo

A shop to consider for both the former Fair Trade Original mini waffles and a separate gluten-free syrup waffle.

  • Jumbo lists Lekker Vrij van Gluten Stroop Wafels in its gluten-free range.
  • A gluten-free label doesn’t in itself say anything about Fairtrade; the Fair Trade Original mini waffles are no longer available in the online range.

PLUS

Worth considering if you’re looking at a separate waffle labelled as containing Fairtrade cocoa.

  • PLUS lists Fairtrade Cocoa for Wafels Choco Fairtrade.
  • PLUS describes this product as egg waffles with hazelnut-flavoured filling, not syrup waffles.

ALDI

A shop to consider for butter syrup waffles and a separate Fairtrade range.

  • ALDI lists Heerlijck Banket syrup waffles in a pack of 12, 480 g.
  • Fairtrade chocolate elsewhere in the range doesn’t confirm that these syrup waffles are Fairtrade.

Syrup waffles on Joybuy

These two packs are options if you want to hand out syrup waffles and decide in advance how many you’ll need. Check the Fairtrade claim and allergen information on the exact packaging before choosing what to take to the parade.

Kanjers Extra Delicious syrup waffles, 10 pieces

Kanjers Extra Delicious syrup waffles, 10 pieces

A pack for anyone who wants to plan in advance how many syrup waffles to hand out. Check the Fairtrade label and allergen information on the exact packaging.

View on Joybuy
Kanjers Original syrup waffles, 8 pieces

Kanjers Original syrup waffles, 8 pieces

A pack for anyone looking for eight syrup waffles to hand out. For this variety too, check the Fairtrade label and allergen information on the exact packaging.

View on Joybuy

Frequently asked questions

Does a Fairtrade logo always apply to the whole syrup waffle?

No. According to Milieu Centraal, a Fairtrade logo with a white background may indicate that only one ingredient is certified. So check the claim shown next to the certification mark on the packaging.

Can I order Fair Trade Original Mini Syrup Waffles from Jumbo for the parade?

Jumbo says that the pack of 150 is no longer available in its online range. So don’t base your giveaway plans on that product page; check which pack you can buy from your chosen shop.

Is a plant-based syrup waffle suitable for every allergy?

No. AH Terra syrup waffles list wheat and soya, and may contain milk and lactose. Check the allergen statement on the exact packaging before handing them out.

Is a waffle with Fairtrade cocoa also a Fairtrade syrup waffle?

No, not if it’s a different type of product. PLUS describes its Wafels Choco Fairtrade as egg waffles with hazelnut-flavoured filling; the Fairtrade cocoa label doesn’t make them syrup waffles.