Who is this choice relevant to?

Parents who want to verify Fairtrade claims

A brand name or sustainably styled packaging isn’t enough for you. You want to see the Fairtrade mark on the syrup waffle itself and understand which ingredients the claim covers. Fairtrade International advises checking the explanation on the back of products bearing the mark with an arrow.

Parents planning a treat for the lunchbox

You’re looking for a small treat to pack, without making biscuits the main part of lunch. The Netherlands Nutrition Centre recommends fruit, vegetables and wholegrain foods for school and snacks, so portion size and the rest of the lunchbox matter too.

Parents checking ingredients and allergens

If your child has an allergy, intolerance or dietary requirements, the ingredients in the exact pack you buy need to be suitable. Always read the current label. The Netherlands Food and Consumer Product Safety Authority points out that allergens must be listed on the label of pre-packed foods.

What should you look for when choosing?

If Fairtrade is a requirement, start by checking the mark. Then consider separately how the syrup waffle fits into a school lunch and whether the label meets your child’s needs.

What to look for What to check when buying Who it matters to
Fairtrade status Check the mark on the packaging. If it has an arrow, read the explanation on the back about the ingredients. If Fairtrade is a requirement for my purchase, I want to know whether the claim applies to this particular syrup waffle. For around 42% of consumers, verifying Fairtrade status would be their main concern.
Place in the lunchbox Compare the portion size and nutritional information per 100 g, then decide whether the biscuit will remain a treat alongside lunch. I want to pack something tasty without letting a syrup waffle replace the usual parts of lunch. For around 33% of consumers, getting that balance right would be the main priority.
Ingredients and allergens Read the ingredients list, allergen information and any warnings on the current pack. If I have an allergy or dietary requirements, I need to be able to rely on the ingredients in the product I buy. The label would be the main concern for around 25% of consumers.

Common mistakes

  • Assuming a Fairtrade range means a syrup waffle is Fairtrade

    A supermarket selling Fairtrade products doesn’t tell you anything about an individual syrup waffle. PLUS, for example, talks about Fairtrade across its own-brand range, but the claim must also apply to the product you choose.

    Check the Fairtrade mark or product-specific claim on the packaging rather than relying on the shop or brand.

  • Confusing Fairtrade with the nutritional value of a biscuit

    A Fairtrade claim says nothing about the amount of sugar or the role a syrup waffle should play in lunch. Albert Heijn lists 35 g of added sugars per 100 g for its standard AH Stroopwafels; this figure won’t automatically apply to other varieties.

    Read the nutritional information for the product you choose. If you like, pack a syrup waffle as a treat alongside the usual lunch, not instead of it. The Netherlands Nutrition Centre recommends fruit, vegetables and wholegrain foods for school.

  • Relying on outdated allergen information

    A pack you bought previously or an online product description isn’t a substitute for checking the label on the pack you’re using now. A product’s ingredients can change.

    Before packing it, check the ingredients, allergens and any warnings on that pack again.

  • Using an old product listing as a current buying recommendation

    Jumbo’s product page for Fair Trade Original Mini Stroopwafels mentions Fairtrade-related ingredients, but also says that the product is no longer in its online range.

    Use a listing like this to see what information a pack might provide. Before buying, check availability and the label on the product you actually find.

Brands to help you compare

These brands can help you compare syrup waffle varieties and labels more easily. A brand name on its own doesn’t prove that the product you choose has Fairtrade status.

Fair Trade Original

Jumbo listed Fair Trade Original Mini Stroopwafels with a claim that the cane sugar and invert sugar syrup were traded under Fairtrade terms.

  • Jumbo’s product information gives a combined figure of 25,5% for these ingredients and says they are individually wrapped.
  • Jumbo says this product is no longer in its online range. If you find a pack, check the Fairtrade mark and current product information yourself.

Daelmans

Albert Heijn and PLUS range listings include Daelmans syrup waffles in various sizes, including minis.

  • The listed sizes give you a starting point for comparing portion sizes.
  • Don’t assume a product is Fairtrade because of the brand name or size; check the specific packaging.

AH

Albert Heijn lists standard AH Stroopwafels with product information including ingredients and nutritional values.

  • For this standard variety, Albert Heijn gives a portion size of 39 g and 35 g of added sugars per 100 g.
  • This information about the variety doesn’t support a Fairtrade claim. Check the label again if you choose a different AH variety.

Sondey

Lidl lists Sondey butter syrup waffles in a pack of 12, weighing 480 g.

  • The listed quantity and weight help you compare pack sizes.
  • Don’t treat this variety as a Fairtrade option unless the packaging carries a Fairtrade mark or product-specific claim.

Heerlijck Banket

ALDI lists Heerlijck Banket butter syrup waffles with caramel syrup in a pack of 12, weighing 480 g.

  • The product listing gives the quantity and pack weight, making it easier to compare sizes.
  • A general Fairtrade statement elsewhere in a shop doesn’t prove anything about these syrup waffles; check the packaging of the variety you choose.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I tell if a syrup waffle is Fairtrade?

Look for the Fairtrade mark or a clear product-specific claim on the packaging. For products bearing the mark with an arrow, Fairtrade International advises checking the back for more information about the ingredients covered and how they were sourced. Don’t rely solely on a brand name or a supermarket listing.

Is a Fairtrade syrup waffle suitable as a regular school snack?

A Fairtrade mark doesn’t automatically make a syrup waffle suitable as a regular snack. It tells you about Fairtrade sourcing, not the biscuit’s nutritional value. The Netherlands Nutrition Centre recommends options such as fruit, vegetables and wholegrain foods for school, so it’s best to treat a syrup waffle as a treat alongside the usual lunch.

Which allergens should I check in syrup waffles?

Check the allergen information and ingredients list on the current pack, including any warnings about cross-contamination. The Fair Trade Original Mini Stroopwafels listed by Jumbo contained egg, milk, wheat and soya, but this isn’t an allergen list for all syrup waffles. The Netherlands Food and Consumer Product Safety Authority says that allergens must be listed on the label of pre-packed foods.

How should I store a syrup waffle for a lunchbox?

Follow the storage instructions on the packaging you choose and seal an opened pack as directed. Also check that the size and packaging are practical for packing; a small or individually wrapped syrup waffle doesn’t change its ingredients or allergens.