Choose a syrup waffle for its Fairtrade credentials only if the current label clearly states which certification applies and which ingredients it covers. A waffle made with Fairtrade cocoa isn’t automatically a Fairtrade syrup waffle. For your morning break, check the portion size and ingredients of the exact variant too. We can’t recommend a specific Fairtrade syrup waffle that’s currently available to buy.
You only want to choose a syrup waffle when the current label makes it clear what the Fairtrade claim means. If the logo has an arrow, Fairtrade International directs you to further information on the back of the pack.
You’re looking for something to enjoy between breakfast and lunch, so you compare the number of pieces, the weight per portion and the packaging. None of these features, on their own, tell you whether a product is Fairtrade.
Check the ingredients and allergen information for the exact variant before choosing it. Recipes vary; Jumbo’s product information for its mini syrup waffles with butter, for example, lists wheat, milk and soya.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Fairtrade claim | Check the product type and the exact certification. For a logo with an arrow, Fairtrade International directs you to the back of the pack for an explanation of the ingredients and sourcing. | I want to know exactly what the Fairtrade claim covers on the syrup waffle I choose for my morning break. For around 46% of shoppers, being able to verify this status is the top priority. |
| Portion size | Compare the number of pieces, the weight per portion and whether the waffles are individually wrapped. Check the nutrition information per portion as well as per 100 g. | When I take a snack to work, I want to know in advance how much is in one portion. Around 27% of shoppers say portion size is their top priority. |
| Ingredients and allergens | Read the current ingredients list and allergen information for the exact variant. Also check for any warning about cross-contamination if this is relevant to your choice. | If I need to avoid certain ingredients, I want to know what’s in this particular syrup waffle. For around 27% of shoppers, allergens or dietary suitability matter most. |
PLUS describes its Wafels Choco Fairtrade as egg waffles with hazelnut-flavoured filling. The Fairtrade cocoa claim doesn’t change the type of product.
Read the product description and check the current label to see which ingredients are covered by the Fairtrade claim.
Jumbo says that its Fair Trade Original Mini Stroopwafels are no longer available. So the old product information doesn’t confirm that they’re currently in stock.
Check whether the exact variant is available before selecting it for your purchase.
A mini, plant-based or gluten-free syrup waffle may suit a different preference, but that doesn’t confirm its Fairtrade status.
Check the certification, portion size and any dietary requirements separately on the packaging.
Recipes can vary between syrup waffles. The Netherlands Food and Consumer Product Safety Authority stresses that allergens must be clearly stated on the label.
Check the ingredients and allergen information on the packaging of the product you’re actually choosing.
The brand name appears on Jumbo’s historical product page for Mini Stroopwafels.
Jumbo lists several types of syrup waffles, including mini versions.
Albert Heijn’s syrup waffle range includes plant-based, organic and regular varieties.
PLUS sells syrup waffles as well as Wafels Choco Fairtrade.
Daelmans syrup waffles, including mini versions, are available in the ranges at Albert Heijn and PLUS.
Lidl describes Sondey Roomboter stroopwafels as a pack of 12, weighing 480 g.
No, not on the basis of that claim alone. For Wafels Choco Fairtrade, PLUS specifically mentions Fairtrade cocoa and describes the product as egg waffles with hazelnut-flavoured filling. Check the product type and the exact explanation of the certification.
Read the back of the pack. For the logo with an arrow, Fairtrade International directs you to additional information about the ingredients and how they’re sourced. Don’t rely on the logo on the front alone.
Yes, check the information for the exact variety. Jumbo’s product information for Mini Stroopwafels met Roomboter lists wheat, milk and soya, among other ingredients; another recipe may differ.
Not without checking whether they’re currently available. Jumbo says that these mini syrup waffles are no longer available; the old product page only confirms information about the product as it was then.
