Who is this important for?

Breakfast planner who looks for Fairtrade

You only want to choose a syrup waffle if the packaging or product page clearly states what the Fairtrade claim applies to. For example, Jumbo’s product page specifically mentions the cane sugar and invert sugar syrup in Fair Trade Original Mini Stroopwafels.

Host checking for allergens

You’re serving several people and want to know before buying which allergens the product contains or may contain. The Netherlands Food and Consumer Product Safety Authority says that allergens must be listed on the labels of prepacked foods, so check the current packaging.

Breakfast shopper planning portions

You’re comparing the number of syrup waffles and the pack weight with the number of guests. If you also want to compare nutritional values, check the nutrition information per 100 g and per serving on the packaging.

What should you look for when choosing?

Decide which feature matters most for your Sunday breakfast, then check the details for the specific syrup waffles you want to serve.

What to consider What to look for Most important for
Fairtrade claim Check the current packaging or product page to see whether the claim applies to the product or to a particular ingredient. For Fair Trade Original Mini Stroopwafels, Jumbo lists Fairtrade conditions for the cane sugar and invert sugar syrup. If Fairtrade is my priority, I want to know which ingredients the claim covers before serving the waffles. Around 36% of consumers give this verifiable Fairtrade information top priority.
Allergens and dietary requirements Check the ingredients, allergens and any statements about possible traces on the current packaging. A vegan label on its own tells you nothing about ingredients such as wheat or soya. For guests who need to avoid certain ingredients, I don’t want to rely on a dietary label alone. Allergens or dietary requirements matter most to around 29% of consumers.
Portions and nutrition information Compare the number of pieces and the pack weight. To compare nutritional values, use the information per 100 g and per serving on the packaging you’re considering. When syrup waffles are just one part of breakfast, I want to match the number of pieces to my guests. Portion size and nutrition information come first for around 21% of consumers.
Availability Check shortly before buying that your chosen variety is available. Jumbo’s product page says Fair Trade Original Mini Stroopwafels are no longer available online. If I’m planning breakfast for several guests, I don’t want to count on a pack I can’t order. Availability is the top priority for around 14% of consumers.

Common mistakes

  • Assuming a retailer’s claim applies to every syrup waffle

    PLUS describes its Fairtrade range, but its waffles category lists Daelmans syrup waffles alongside a separate Fairtrade chocolate waffle. The claim for that chocolate waffle says nothing about the Fairtrade status of Daelmans syrup waffles.

    Check the Fairtrade claim on the packaging or product page for the specific syrup waffle you want to buy.

  • Confusing a product listing with availability

    Jumbo’s product page includes specific Fairtrade information about Fair Trade Original Mini Stroopwafels, but also says the product is no longer available online.

    Check current availability before planning to serve this pack at breakfast.

  • Assuming vegan or organic means Fairtrade

    Albert Heijn labels its AH Stroopwafels as vegan. This does not confirm that the syrup waffles or their ingredients meet Fairtrade conditions.

    Check dietary information, organic labels and Fairtrade claims separately for the specific product.

  • Relying only on an online description for allergen information

    When you’re serving breakfast to several guests, the information on the packaging of the product you’ve chosen is what matters. The Netherlands Food and Consumer Product Safety Authority points out that allergens must be listed on the label.

    Read the current label before serving, and if you’re unsure about a relevant allergen, don’t serve that product to the guest concerned.

Brands and retailers to consider

Fair Trade Original

For its Mini Stroopwafels, Jumbo’s product page says the cane sugar and invert sugar syrup have been traded in accordance with Fairtrade conditions.

  • The pack described contains 150 individually wrapped mini syrup waffles.
  • Jumbo says this pack is no longer available online. Check its current availability elsewhere separately.

Albert Heijn

Albert Heijn labels its 390 g pack of AH Stroopwafels as vegan.

  • The product page lists ingredients and allergen information for you to compare with the current packaging.
  • The vegan label does not confirm Fairtrade status. The product contains wheat and soya, and may contain milk and lactose.

ALDI

ALDI Netherlands shows a pack of syrup waffles containing 12 pieces, with a pack weight of 378 g.

  • The number of pieces and pack weight make it easier to choose a pack that suits your breakfast gathering.
  • The product page described does not confirm Fairtrade status for these syrup waffles.

PLUS

PLUS lists both Daelmans syrup waffles and a separate Fairtrade chocolate waffle in its waffles category.

  • By checking the individual product listings, you can see which product a Fairtrade claim applies to.
  • The Fairtrade claim for the chocolate waffle does not confirm Fairtrade status for the Daelmans syrup waffles shown.

Products at Joybuy

Related products coming soon.

Frequently asked questions

Are all the ingredients Fairtrade if a syrup waffle carries a Fairtrade claim?

No. Check exactly what the claim applies to. For Fair Trade Original Mini Stroopwafels, Jumbo’s product page specifically names the cane sugar and invert sugar syrup as being traded in accordance with Fairtrade conditions.

Can I order Fair Trade Original Mini Stroopwafels from Jumbo?

Jumbo’s product page says these mini syrup waffles are no longer available online. Check their current status before planning to serve them at Sunday breakfast. General information about retailers that sell Fairtrade Original products doesn’t confirm that this particular variety is available there.

Which allergens should I check in syrup waffles?

Read the allergen information on the current packaging of the syrup waffles you’ve chosen. The Fair Trade Original Mini Stroopwafels described by Jumbo list egg, milk, wheat and soya; other varieties may have different ingredients.

How should I store syrup waffles after Sunday breakfast?

Store opened syrup waffles in a cool, dry, dark place in a tightly sealed container, as advised by the Netherlands Nutrition Centre. Also follow the storage instructions on the packaging of the product you bought.

How can I compare the nutritional value of syrup waffles?

Compare the nutrition information per 100 g and per serving for the products you’re considering. The Netherlands Nutrition Centre gives 189 kcal and 14.7 g of sugars for one extra-large 40 g syrup waffle. For a specific brand, use the figures on its own label, as serving sizes and ingredients can vary.