Who should consider these points?

Those who want to check Fairtrade claims

You want to be able to see whether the Fairtrade reference on your chosen syrup waffle relates to a specific ingredient. Fairtrade International uses different marks with different scopes.

Those who fancy something sweet after a workout

You’re looking for a syrup waffle as a treat, but don’t want to confuse it with the meal you have after exercising.

Shoppers who need to check ingredients

You want to check the ingredients and allergens for the exact product before buying. The standard Daelmans syrup waffles listed by PLUS contain, among other things, wheat, soya and milk; this doesn’t tell you anything about other varieties.

What should you look for when choosing?

First, check whether the Fairtrade claim on the exact product meets your needs. Then compare the portion and nutritional information with what else you eat after your workout, and check the allergens if needed.

What to consider What to check before buying Who it matters to
Fairtrade claim Check the mark on the exact packaging and read which ingredients or sourcing practices the wording refers to. I want to know what the Fairtrade claim on my syrup waffle applies to, not just recognise a brand name. For around 36% of consumers, this check matters most.
Its role after exercise Compare the protein, carbohydrates and sugars per portion with what else you’re eating. If I still need to eat after my workout, I don’t want to mistake a biscuit for a meal. This is the main consideration for around 36% of consumers.
Portion size and taking it with you Check how many waffles are included, the weight per portion and the packaging. When I’m out and about, I want to be able to take a clearly defined sweet portion with me. Convenience is the main consideration for around 21% of consumers.
Allergens Read the current ingredients list and check the allergens highlighted for your chosen variety. If I need to avoid an ingredient, the product’s composition determines whether I can choose it. For around 7% of consumers, this check comes first.

Common mistakes

  • Mistaking a brand name for a product claim

    A Fairtrade reference on a composite product may apply to a named ingredient. A brand name doesn’t tell you what the claim on your chosen syrup waffle covers.

    Check the mark and its explanation on the exact packaging. For a mark with an arrow, Fairtrade International recommends reading the information on the back about ingredients and sourcing.

  • Treating a syrup waffle as a complete meal after exercise

    According to the Voedingscentrum, one extra-large 40 g syrup waffle contains 28,1 g of carbohydrates and 1,5 g of protein. The Voedingscentrum recommends having a regular main meal after exercise.

    Decide what else you’ll eat alongside the syrup waffle, and treat it as a snack rather than a replacement for that meal.

  • Assuming allergens are the same in every variety

    PLUS lists wheat, soya and milk in standard Daelmans syrup waffles. That ingredients list doesn’t automatically apply to every syrup waffle.

    Check the current ingredients list on the packaging every time you buy, especially if you need to avoid an allergen.

  • Confusing a Fairtrade cocoa waffle with a syrup waffle

    The waffle listed by PLUS with the claim ‘Fairtrade Cacao’ is a hazelnut-flavoured egg waffle, not a syrup waffle. The claim also specifically refers to cocoa as an ingredient.

    Choose this other type of waffle only if you want to switch products; assess the Fairtrade claim and nutritional information separately.

Relevant brands and shops to help you explore

Fair Trade Original

Jumbo lists Fair Trade Original Mini Stroopwafels 150 Stuks.

  • A specific product name to help you find the right packaging in store.
  • Don’t assume the brand name tells you which Fairtrade mark appears on these syrup waffles; check the packaging.

Daelmans

PLUS and Albert Heijn list Daelmans syrup waffles.

  • For its standard variety, PLUS lists ingredients and allergens, including wheat, soya and milk.
  • Don’t use this product listing as proof of a Fairtrade claim on the variety you choose.

PLUS

PLUS lists both standard syrup waffles and a separate waffle with the claim ‘Fairtrade Cacao’.

  • The product description makes clear that the Fairtrade-related reference is about cocoa.
  • It’s a hazelnut-flavoured egg waffle, not a Fairtrade syrup waffle.

Jumbo

Jumbo lists Fair Trade Original Mini Stroopwafels alongside other syrup waffles.

  • The specific name helps you identify the mini variety in question.
  • Being listed in the syrup waffle category doesn’t confirm which Fairtrade claim applies to the product.

Lidl

Lidl describes its Fairtrade-certified Way To Go product range.

  • The range is a useful starting point if you’re also considering other types of product with a Fairtrade reference.
  • The products Lidl lists in this range aren’t syrup waffles, so the range doesn’t support a claim for a syrup waffle.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Can a syrup waffle replace my meal after exercise?

No, treat a syrup waffle as a snack alongside your meal. The Voedingscentrum recommends having a regular main meal after exercise; its nutritional information states that one extra-large 40 g syrup waffle contains 28,1 g of carbohydrates and 1,5 g of protein.

Does ‘Fairtrade Cacao’ mean the whole waffle is Fairtrade?

No, the wording refers to cocoa and doesn’t, on its own, make a claim about all the ingredients. Fairtrade International uses a separate ingredient mark when one ingredient in a composite product has been sourced under Fairtrade conditions; check the packaging to see exactly what the claim applies to.

What does the arrow on a Fairtrade mark on a biscuit mean?

The arrow directs you to further information on the back of the packaging. Fairtrade International recommends checking there to see what information applies to the ingredients and sourcing of the composite product.

Which allergens should I check in syrup waffles?

Check the ingredients list for the exact variety you’re buying. PLUS lists wheat, soya and milk for its standard Daelmans syrup waffles, but other syrup waffles may have a different composition.