Gamers who put Fairtrade first
You want to be able to check the Fairtrade claim on the snack you choose. If cocoa is the ingredient that matters most to you, your snack doesn’t have to be a syrup waffle.
Only choose a syrup waffle if Fairtrade is a priority when the pack itself displays a relevant certification mark or an explicit Fairtrade ingredient claim. Check whether the claim applies to the whole product or to one ingredient. If Fairtrade cocoa matters more to you than having a syrup waffle, PLUS Wafels Choco Fairtrade and Lidl Way To Go chocolate are alternatives – but they’re an egg waffle and chocolate respectively, not syrup waffles.
You want to be able to check the Fairtrade claim on the snack you choose. If cocoa is the ingredient that matters most to you, your snack doesn’t have to be a syrup waffle.
You want a snack that’s easy to grab or share during a gaming session. The number of pieces, portion size and whether they’re individually wrapped are all worth considering.
Before eating, you need to be able to check the ingredients and allergens listed on the product you’ve bought. That’s why the label on the pack matters more than a product page you looked at earlier.
First decide whether you’re looking for a syrup waffle or mainly a snack with a verifiable Fairtrade cocoa claim. Then compare the packaging and ingredients of the specific product you want to buy.
A good choice when: you’re set on a syrup waffle and the pack meets any Fairtrade requirements you have.
The trade-off: Jumbo’s page for Fair Trade Original Mini Stroopwafels mentions Fairtrade sugar ingredients, but also says the product is no longer part of its online range.
A good choice when: PLUS Wafels Choco Fairtrade could be an option if the Fairtrade cocoa claim matters more to you than having a syrup waffle.
The trade-off: PLUS describes this product as egg waffles with a hazelnut-flavoured filling, not as syrup waffles. Check the allergens on the pack too.
A good choice when: Lidl Way To Go is a good fit if you’re looking for chocolate; Lidl says the range is fully Fairtrade-certified.
The trade-off: it’s chocolate, not a waffle. This claim says nothing about the Fairtrade status of Lidl Sondey syrup waffles.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Fairtrade claim | Check the certification mark or ingredient claim on the pack you choose. According to Milieu Centraal, a Fairtrade logo on a white background may refer only to a certified ingredient. | If Fairtrade sourcing is my top priority, I want to know which ingredient the claim applies to before choosing a waffle. Around 36% of consumers put this check first. |
| Portions and sharing | Compare the number of pieces, portion size and whether the snacks are individually wrapped. | During a gaming session, I want to be able to grab or share a snack without finishing a large pack straight away. For around 21% of consumers, this is the deciding factor. |
| Ingredients and allergens | Check the ingredients, allergens and any ‘may contain’ information on the pack you’ve bought. | If I need to avoid certain ingredients, the information on the label comes before flavour or size. Checking ingredients is the top priority for around 29% of consumers. |
| Chocolate preference | Check whether you’re buying a syrup waffle, a waffle with a Fairtrade cocoa claim or chocolate. You can also compare the nutritional information per portion. | I’d rather choose a snack with chocolate, even if that means not having a syrup waffle. Around 14% of consumers prioritise this preference. |
A statement about palm oil on a syrup waffle doesn’t prove that the waffle or its ingredients are Fairtrade-certified.
Look for a relevant Fairtrade mark or an explicit Fairtrade ingredient claim on the product you choose.
PLUS Wafels Choco Fairtrade displays a Fairtrade Cocoa claim, but PLUS describes the product as egg waffles with a hazelnut-flavoured filling. Its ingredients and allergens are therefore different from those of the syrup waffle you choose.
Choose based on both the type of product and the claim about the ingredient, and read the label before eating.
Jumbo’s page for Fair Trade Original Mini Stroopwafels mentions Fairtrade sugar ingredients, but says the product is no longer part of its online range.
Check whether the specific pack is available and assess the claim on the packaging of the product you actually buy.
A product’s ingredients can change, so a product page you viewed earlier is no substitute for the label on the pack you’ve bought.
Check the allergen information again every time you buy the product, even if you’ve eaten it before.
A Fairtrade product in a brand or shop’s range doesn’t automatically mean that its other syrup waffles are Fairtrade too.
Fair Trade Original says that all the products in its range carry the Fairtrade mark. The Jumbo listing for its mini syrup waffles mentions Fairtrade cane sugar and invert sugar.
Albert Heijn describes a pack of Daelmans syrup waffles containing 10 pieces, with a 50% caramel syrup filling.
Albert Heijn lists Daelmans syrup waffles and AH Terra Plant-Based syrup waffles, among other products.
Jumbo lists mini syrup waffles made with butter, as well as a separate gluten-free syrup waffle option.
PLUS lists both caramel syrup waffles and PLUS Wafels Choco Fairtrade.
Lidl sells Sondey snacks as well as its separate Way To Go chocolate range.
ALDI lists Heerlijck Banket butter syrup waffles and also offers a separate Fairtrade range.
No. Check the claim on the syrup waffle you choose. According to Milieu Centraal, a Fairtrade logo on a white background may also refer only to a certified ingredient, rather than the whole product.
No. PLUS describes it as egg waffles with 26% hazelnut-flavoured filling and displays a Fairtrade Cocoa claim. It could be an alternative if cocoa matters more to you than having a syrup waffle; check the ingredients and allergens on the pack too.
The page helps explain the Fairtrade sugar ingredients listed at the time, but it shouldn’t be taken as confirmation that the product is currently available: Jumbo says it’s no longer part of its online range. So check the specific pack and current availability before choosing.
Check the allergens for the exact product on the pack you’ve bought. Depending on the product, the syrup waffles and waffle alternatives mentioned may contain wheat, milk or soya. PLUS Wafels Choco Fairtrade also lists egg and lupin.
No. Albert Heijn describes AH Terra Plant-Based syrup waffles as vegan, but also lists wheat and soya and says they may contain milk and lactose. If you need to avoid certain ingredients, always check the label on the pack.