Who is this choice relevant to?

Souvenir shopper with Fairtrade as a priority

You want to be able to check the packaging to see which ingredients are covered by the Fairtrade claim, rather than relying on the brand name.

Traveller with hand luggage only

You’re looking for a stroopwafel that’s easy to take with you from Schiphol, and want to know which import rules apply at your destination.

Shopper looking for plant-based food

You’re looking for a plant-based stroopwafel, but assess the Fairtrade claim and any allergen warnings separately.

What should you look for when choosing?

Start with what matters most to you: a verifiable Fairtrade claim, ease of travel or the ingredients. Then check the other details on the pack you’re actually buying.

What to look for What to check when buying Who it matters to
What the Fairtrade claim covers Look for the FAIRTRADE mark. Fairtrade International advises checking the explanation on the back of packs displaying a mark with an arrow, for details about the ingredients and sourcing. If Fairtrade is why I’m choosing this particular stroopwafel, I want to know which ingredients the claim covers. Around 42% of consumers put this ability to verify the claim first.
Taking it with you and importing it Choose a dry product in intact packaging. Check the food import rules for your destination; Schiphol says that every country has its own rules. If I’m travelling with hand luggage only, I want packaging I can check and to avoid any surprises at the border. For around 33% of consumers, this convenience when travelling matters most.
Ingredients and nutritional information Check the ingredients, allergen warning and nutritional information per 100 g or per serving on the pack you choose. A plant-based label doesn’t prove Fairtrade status. I’m looking for a stroopwafel that suits my preference for plant-based ingredients, or I want to compare nutritional information. Around 25% of consumers prioritise the ingredients.

Common mistakes

  • Assuming a brand name proves Fairtrade status

    For a stroopwafel made with several ingredients, a Fairtrade claim may apply to a specific ingredient. For example, Jumbo stated that the cane sugar and invert sugar syrup in Fair Trade Original Mini Stroopwafels, together accounting for 25.5%, met Fairtrade requirements.

    Before deciding whether the claim meets your requirements, check the mark and the explanation alongside the ingredients on the pack you’re buying.

  • Assuming a supermarket listing means it’s stocked at Schiphol

    A stroopwafel appearing on a supermarket product page doesn’t mean the same pack is available in an airport shop.

    If you want to buy one at Schiphol, check what the shop in question has available. Take a product with you beforehand if you don’t want to rely on being able to buy one there.

  • Confusing Fairtrade with nutritional or allergen information

    A Fairtrade claim doesn’t tell you how much sugar a stroopwafel contains. A product labelled vegan may also carry a warning that it contains milk: Albert Heijn includes this warning for AH Terra Plant-Based Stroopwafels.

    Check the Fairtrade claim, nutritional information and allergen warning separately on the pack you choose.

  • Only checking Schiphol’s rules

    Schiphol says that every country has its own rules for importing food, and additional rules may apply to animal products.

    Before you travel, check the official food import rules for your destination country for the stroopwafels you plan to take with you.

Brands to consider

Fair Trade Original

A brand to consider if you want to check for an explicit Fairtrade ingredient claim on a stroopwafel.

  • Jumbo stated that the cane sugar and invert sugar syrup in Fair Trade Original Mini Stroopwafels, together accounting for 25.5%, met Fairtrade requirements.
  • Check the claim on the pack you’re buying; the product listing doesn’t tell you whether it’s stocked at Schiphol.

Daelmans

A stroopwafel brand whose range at Albert Heijn includes regular stroopwafels and minis.

  • There are several pack options to look out for when you’re shopping.
  • Check each pack for a Fairtrade mark and accompanying explanation.

AH Terra

A product range to consider if you prefer a plant-based stroopwafel.

  • Albert Heijn labels AH Terra Plant-Based Stroopwafels as vegan.
  • The product page warns that these stroopwafels may contain milk and lactose. A vegan label is not a Fairtrade claim either.

Stroopwafels at Joybuy

Related products coming soon.

Frequently asked questions

Can I take a stroopwafel in my hand luggage from Schiphol?

A regular dry stroopwafel can generally be taken in your hand luggage. Schiphol says that dangerous or prohibited items are not allowed; always follow the instructions given at the security check.

Are all the ingredients Fairtrade if a stroopwafel has a Fairtrade label?

You can’t tell from the label alone. For a FAIRTRADE mark with an arrow, Fairtrade International advises checking the back of the pack to see what the label says about the ingredients and sourcing.

Is a vegan stroopwafel also free from milk?

Not necessarily. Albert Heijn labels AH Terra Plant-Based Stroopwafels as vegan, but also says they may contain milk and lactose. So check the warning on the specific pack.

What does Fairtrade tell you about the nutritional value of a stroopwafel?

A Fairtrade claim doesn’t describe the nutritional value. The Netherlands Nutrition Centre gives the figures for one extra-large 40 g stroopwafel as 189 kcal and 14.7 g of sugar. To make the right choice for you, compare the nutritional information and serving size on the packaging.