Who are these points relevant to?

Shoppers who put Fairtrade first

You want to take a sweet snack with you for your night shift, but only if it’s clear which ingredient or product the Fairtrade claim applies to. A brand name or a retailer’s general positioning isn’t enough.

Teams sharing stroopwafels at break times

Mini stroopwafels or individually wrapped ones can be convenient to take along and share with colleagues. Compare the number of pieces with how many you’ll need for your planned breaks.

Shoppers checking nutritional information or allergens

You’ll want to know how large a portion is and how much sugar and saturated fat it contains. If the ingredients matter to you, check the allergen information for the exact variant you’re buying too.

What should you look for when choosing?

When choosing Fairtrade stroopwafels, first check exactly what the product claim covers. Then compare the number of pieces and the nutritional information, and check whether you can get the pack you’ve chosen in time for your next shift.

What to look for What to check before buying Who it matters to
Fairtrade claim Check the current packaging or product page to see which ingredient or product the claim applies to. A statement about sugar says nothing, in itself, about cocoa. If you only want to buy a stroopwafel with a verifiable Fairtrade claim, it needs to be clear what the claim covers; an estimated 36% of shoppers prioritise this check.
Portion and packaging Compare the number of pieces and check whether the stroopwafels are individually wrapped. If you want to take stroopwafels along and share them easily with colleagues at break times, this matters; around 29% of shoppers give ease of sharing top priority.
Nutritional information and allergens Compare sugars and saturated fat per 100 g and per portion. Check the allergen information for the exact variant. If you want to measure out a portion or need to avoid an allergen, you’ll need the information for the stroopwafel you’ve chosen; around 21% of shoppers put this check first.
Availability Just before buying, check whether the exact product is available online or in store. If you want to buy stroopwafels for your next shift without relying on an old product listing, availability matters; an estimated 14% of shoppers prioritise being able to get them straight away.

Common mistakes

  • Assuming a Fairtrade brand means the stroopwafels are Fairtrade

    A claim may apply to a specific ingredient. For its Fair Trade Original minis, Jumbo says that the cane sugar and invert sugar syrup were traded under Fairtrade conditions; this does not confirm a claim about chocolate.

    Check the packaging of the stroopwafels themselves to see which Fairtrade statement applies to that variant.

  • Assuming a product listing means it’s currently in stock

    Jumbo says that its 150-piece pack of Fair Trade Original Mini Stroopwafels is no longer in its online range.

    Check whether the exact product is available shortly before buying. If you choose a replacement, check again that it meets your Fairtrade requirements.

  • Assuming a mini stroopwafel is a light snack

    Size alone doesn’t tell you how much you’ll eat during a break. The nutritional value of one portion depends on the variant you choose and how many pieces you have.

    Compare the nutritional information per portion and decide how many pieces you want to take with you.

  • Assuming which allergens are present based on the product category

    Ingredients vary between variants. The Fair Trade Original minis list egg, milk, wheat and soya; another stroopwafel may have different allergen information.

    Check the current packaging for the variant you’re going to eat, even if you’ve bought stroopwafels from the same brand before.

Brands and retailers compared

Fair Trade Original

Jumbo lists a pack of 150 individually wrapped mini stroopwafels from this brand.

  • Jumbo says the cane sugar and invert sugar syrup were traded under Fairtrade conditions.
  • Jumbo also says that this pack is no longer in its online range.

Daelmans

Daelmans describes stroopwafels as one of its best-known biscuits.

  • The brand is worth considering when comparing stroopwafel sizes and packs.
  • Always check the specific stroopwafel for a Fairtrade claim; the brand name alone doesn’t confirm one.

Albert Heijn

Albert Heijn lists products including AH Terra Plant-Based Stroopwafels in a 390 g pack.

  • The product information lets you check the ingredients, allergens and nutritional values for this variant.
  • Plant-based doesn’t mean Fairtrade; check separately for any Fairtrade statement.

ALDI

ALDI lists Heerlijck Banket stroopwafels in a pack of 12, weighing 480 g.

  • The listed number of pieces helps when planning a shared supply.
  • Don’t assume these stroopwafels are a Fairtrade option without checking the specific product.

Lidl

Lidl lists 378 g packs of Sondey margarine stroopwafels as an in-store product.

  • The pack size is useful when comparing options.
  • Check the current packaging for ingredients, allergens and any Fairtrade claim for this variant.

Joybuy products

Related products coming soon.

Frequently asked questions

Does a Fairtrade statement mean the chocolate is Fairtrade certified too?

No, a claim for another ingredient doesn’t tell you that. For its Fair Trade Original Mini Stroopwafels, Jumbo says the cane sugar and invert sugar syrup were traded under Fairtrade conditions. If you’re buying a chocolate stroopwafel, check separately what the claim says about the cocoa or chocolate.

What should I consider when choosing a portion for a night shift?

Check the weight and nutritional information for the portion you want to take with you, rather than relying on the word ‘mini’. The Netherlands Nutrition Centre lists 189 kcal for an extra-large stroopwafel weighing 40 g; for another variant, use the information on its own packaging.

Which allergens should I check in stroopwafels?

Check the allergen information for the exact variant. The Fair Trade Original minis list egg, milk, wheat and soya. Even with a plant-based stroopwafel, the packaging for the product you’ve chosen is the best guide.

How should I store stroopwafels I’m taking to work?

Follow the storage instructions on the packaging you’ve chosen. Fair Trade Original minis should be stored in a dry place at a maximum of 20 °C; for AH Terra Plant-Based Stroopwafels, Albert Heijn recommends storing them in a cool, dark, dry place and closing the pack securely after use.