What should you look for when choosing?
When buying stroopwafels for a large family shop, first check the Fairtrade claim on the product you’ve chosen. Then consider whether the pack size, individual wrapping and allergen information suit the people you’re buying for.
| What to consider |
What to check when buying |
Who it matters to |
| Fairtrade claim |
Read the certification mark and information on the pack: does the claim apply to the finished product or to a named ingredient? |
If Fairtrade comes first for me, I want to know exactly what the claim on these particular stroopwafels covers; for around 45% of consumers, checking the claim on the specific product matters most. |
| Quantity |
Compare the net weight and number of pieces; mini and regular stroopwafels don’t necessarily come in the same portion size. |
When I’m buying for several people, I want to choose a pack that suits the amount I’ve planned. Having enough in the pack is the main concern for around 36% of consumers. |
| Sharing and allergens |
Check whether the wafers are individually wrapped and read the current ingredients and allergen information, including any ‘may contain’ warnings. |
When I’m giving stroopwafels to different people, I want to be able to share them out and know which allergens are listed on the pack; around 19% of consumers put this first. |
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Frequently asked questions
Does a Fairtrade claim mean that all the ingredients in a stroopwafel are Fairtrade?
No, that isn’t necessarily what every claim means. For products with several ingredients, Fairtrade International distinguishes between a certification mark under which ingredients available on Fairtrade terms must meet the relevant standards, and a claim about one specifically sourced ingredient. So read the information on the pack you’ve chosen.
Is the 150-piece pack of Fair Trade Original Mini Stroopwafels still available to buy online?
Not at Jumbo, according to the product page mentioned: Jumbo says the pack is no longer in its online range. The page is still useful for understanding the Fairtrade ingredient claim listed there; check current store information before planning a purchase.
Are regular stroopwafels Fairtrade if a supermarket also sells Fairtrade products?
No, a general product range or sourcing policy doesn’t confirm the status of every stroopwafel. Check the certification mark or ingredient claim on the pack you’re actually choosing.
Which allergens should I check when buying stroopwafels for several people?
Read the current packaging of every product you choose, including any ‘may contain’ warnings. The former Fair Trade Original pack listed egg, milk, wheat and soya; Albert Heijn lists cereals containing gluten, soya and wheat for AH Stroopwafels, and says they may contain milk and lactose. This information doesn’t automatically apply to other stroopwafels or recipes that have changed.