Who is this choice relevant for?

Families who want to check Fairtrade status first

You want to know exactly what the claim on your chosen stroopwafels covers. According to Fairtrade International, for a product with several ingredients you need to distinguish between a claim about the finished product and one about a named ingredient.

Bulk buyers

You’re buying for several people and want to know how many grams and how many stroopwafels are in a pack. This helps you plan your family shop, but says nothing about Fairtrade status.

Families who want to share or take stroopwafels with them

Mini stroopwafels or individually wrapped wafers can work well for separate eating occasions. For the product you choose, also check the ingredients, allergens and any Fairtrade claim; individual wrapping does not prove that a claim applies.

What should you look for when choosing?

When buying stroopwafels for a large family shop, first check the Fairtrade claim on the product you’ve chosen. Then consider whether the pack size, individual wrapping and allergen information suit the people you’re buying for.

What to consider What to check when buying Who it matters to
Fairtrade claim Read the certification mark and information on the pack: does the claim apply to the finished product or to a named ingredient? If Fairtrade comes first for me, I want to know exactly what the claim on these particular stroopwafels covers; for around 45% of consumers, checking the claim on the specific product matters most.
Quantity Compare the net weight and number of pieces; mini and regular stroopwafels don’t necessarily come in the same portion size. When I’m buying for several people, I want to choose a pack that suits the amount I’ve planned. Having enough in the pack is the main concern for around 36% of consumers.
Sharing and allergens Check whether the wafers are individually wrapped and read the current ingredients and allergen information, including any ‘may contain’ warnings. When I’m giving stroopwafels to different people, I want to be able to share them out and know which allergens are listed on the pack; around 19% of consumers put this first.

Common mistakes

  • Mistaking a supermarket policy for a product claim

    Lidl lists several certification options for cocoa in its own-brand products, including Fairtrade, Rainforest Alliance and organic. That doesn’t prove that a particular stroopwafel is Fairtrade.

    Read the claim on the stroopwafel packaging itself and check which product or ingredient it applies to.

  • Counting a different Fairtrade wafer as a stroopwafel

    PLUS describes Wafels Choco Fairtrade as egg waffles with a hazelnut-flavoured filling. They aren’t stroopwafels, even though the product page mentions Fairtrade cocoa.

    If stroopwafels are what you’re looking for, compare them with other stroopwafels.

  • Assuming a pack previously on sale is still available

    Jumbo says that the 150-piece pack of Fair Trade Original Mini Stroopwafels is no longer in its online range. The ingredient claim listed does not confirm that the product is currently available.

    Check a current product page or the in-store packaging before adding these stroopwafels to your shopping list.

  • Looking only at the pack size

    Albert Heijn lists AH Stroopwafels at 390 g; ALDI describes a 480 g pack of Heerlijck Banket stroopwafels containing 12 pieces. The pack size alone doesn’t tell you how many individual wafers you’ll get.

    Compare the net weight and number of pieces, and assess any Fairtrade claim separately.

Brands and product ranges to consider

Fair Trade Original

Jumbo listed this brand’s Mini Stroopwafels in a box of 150.

  • According to Jumbo, the cane sugar and invert sugar syrup in this product were traded under Fairtrade terms and together make up 25,5% of the product.
  • Jumbo says this pack is no longer in its online range. The ingredient claim also doesn’t mean that all the ingredients are Fairtrade.

Albert Heijn

AH Stroopwafels at 390 g are a standard pack for comparing pack size and ingredients.

  • Albert Heijn’s product information gives the net weight and lists allergens.
  • Only assess any Fairtrade status based on a current claim for these stroopwafels.

Jumbo

Jumbo lists standard stroopwafels and has also described the Fair Trade Original pack.

  • The Fair Trade Original product information specified which ingredients the Fairtrade claim applied to.
  • According to Jumbo, that pack is no longer in its online range. The claim shouldn’t be applied to other Jumbo stroopwafels.

PLUS

PLUS lists caramel stroopwafels, as well as a separate product made with Fairtrade cocoa.

  • The product descriptions make it clear that these are different types of wafer.
  • PLUS Wafels Choco Fairtrade is an egg waffle with a filling, not a Fairtrade stroopwafel.

Heerlijck Banket / ALDI

ALDI describes a 480 g pack of 12 butter stroopwafels from Heerlijck Banket.

  • The stated number of pieces and net weight help you plan your family shop.
  • ALDI’s general Fairtrade range does not confirm the Fairtrade status of these stroopwafels.

Sondey / Lidl

Sondey is relevant for Lidl packs of regular and mini butter stroopwafels.

  • The different pack sizes are a good reason to check the quantity and how easy each chosen pack is to share.
  • Lidl’s general policy on own-brand cocoa doesn’t prove that a particular Sondey stroopwafel is Fairtrade.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does a Fairtrade claim mean that all the ingredients in a stroopwafel are Fairtrade?

No, that isn’t necessarily what every claim means. For products with several ingredients, Fairtrade International distinguishes between a certification mark under which ingredients available on Fairtrade terms must meet the relevant standards, and a claim about one specifically sourced ingredient. So read the information on the pack you’ve chosen.

Is the 150-piece pack of Fair Trade Original Mini Stroopwafels still available to buy online?

Not at Jumbo, according to the product page mentioned: Jumbo says the pack is no longer in its online range. The page is still useful for understanding the Fairtrade ingredient claim listed there; check current store information before planning a purchase.

Are regular stroopwafels Fairtrade if a supermarket also sells Fairtrade products?

No, a general product range or sourcing policy doesn’t confirm the status of every stroopwafel. Check the certification mark or ingredient claim on the pack you’re actually choosing.

Which allergens should I check when buying stroopwafels for several people?

Read the current packaging of every product you choose, including any ‘may contain’ warnings. The former Fair Trade Original pack listed egg, milk, wheat and soya; Albert Heijn lists cereals containing gluten, soya and wheat for AH Stroopwafels, and says they may contain milk and lactose. This information doesn’t automatically apply to other stroopwafels or recipes that have changed.