Choose a stroopwafel as a Fairtrade option when the current pack or product page makes an explicit Fairtrade claim for that product. If you want to serve chocolate with drinks, check the claim for the cocoa separately: Rainforest Alliance is not the same as Fairtrade. Individually wrapped minis are handy for sharing, as long as the ingredients and allergens are suitable for your guests too.
You’re looking for a sweet addition to serve with drinks or coffee, and want to be able to see whether the pack you choose carries a Fairtrade claim. Check which ingredients the claim applies to, too: another sustainability certification doesn’t automatically mean Fairtrade.
You want to make it easy to share stroopwafels among your guests. Individually wrapped minis can be handy, but also check the number of pieces and whether the ingredients are suitable for what you plan to serve.
You’re keeping allergens in mind or want to know what a portion contains. Read the label for the variant you choose: ingredients, possible traces of allergens and nutritional values can vary between stroopwafels.
A good choice when: If a verifiable claim for the ingredients is your priority, look for the Fair Trade Original Mini Stroopwafels claim covering cane sugar and invert sugar syrup.
Keep in mind: Jumbo says this individually wrapped product is no longer in its online range; the claim mentioned does not cover cocoa.
A good choice when: If you specifically want to serve small chocolate stroopwafels, Daelmans Mini’s Chocolade is one option to assess based on its ingredients.
Keep in mind: PLUS lists 29% milk chocolate and Rainforest Alliance-certified cocoa. This cocoa claim is not a Fairtrade claim; the product contains wheat, soya and milk, and may contain nuts.
A good choice when: If you mainly want a larger pack to share, compare the number of regular stroopwafels and the pack weight.
Keep in mind: A supermarket’s own-brand name or a claim about another ingredient doesn’t prove that the stroopwafel you choose is Fairtrade. Check the claim and allergens on each pack.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Fairtrade claim | Look for an explicit Fairtrade statement on the pack you choose and check which ingredients it applies to. Don’t confuse it with Rainforest Alliance. | If I’m serving a stroopwafel as a Fairtrade option, I want to be able to check the claim for that specific product. This is the top priority for around 36% of consumers. |
| Size and packaging | Compare the number of pieces, their size and whether they’re individually wrapped. | When sharing them out, I want to know whether the portions will suit the number of guests and be easy to pass around. Around 29% of consumers prioritise ease of sharing. |
| Ingredients and allergens | Read the current label, including information about allergens present and possible traces. | If guests need to avoid certain ingredients, I need to be able to check what the variant I choose contains. Around 21% of consumers consider checking ingredients their top priority. |
| Portion and nutritional value | Compare the portion size and nutritional information per 100 g and per portion. | If I want to offer a small sweet treat, I look at the actual portion rather than just the pack. This consideration comes first for around 14% of consumers. |
PLUS says the cocoa in Daelmans Mini’s Chocolade is Rainforest Alliance-certified. That’s a different claim from Fairtrade.
If you’re choosing a Fairtrade product, check that the product has an explicit Fairtrade statement and which ingredients it applies to.
A statement about cocoa in own-brand products doesn’t, on its own, say anything about the Fairtrade status of a particular regular stroopwafel. PLUS product information lists RSPO for the palm oil in its regular stroopwafels.
Base your choice on the packaging of the stroopwafels you’re actually buying.
A small size can be handy for sharing, but the number of pieces and type of packaging vary from product to product.
Compare the number of stroopwafels and the packaging with how you plan to serve them with drinks.
Allergens vary by variant. The Daelmans chocolate variant shown by PLUS contains wheat, soya and milk, and may contain nuts.
Before serving, read the label on the pack you’ve bought, including any warnings about possible traces, and keep the packaging available for guests.
Worth considering if you’re looking for individually wrapped mini stroopwafels with an explicit Fairtrade ingredient statement.
Worth considering if you’re thinking of a chocolate mini variant.
Worth considering if you’re looking for regular AH Stroopwafels in a 390 g pack.
Worth considering for regular own-brand stroopwafels and for comparing variants by ingredients and allergens.
Worth considering if you want to compare packs of 12 regular butter stroopwafels.
Worth considering if you want to choose between regular butter stroopwafels and minis at ALDI.
No. Rainforest Alliance and Fairtrade are different certifications. PLUS lists Rainforest Alliance-certified cocoa for Daelmans Mini’s Chocolade; don’t treat this as a Fairtrade claim for the stroopwafels.
Not always. Fairtrade International allows mass balance for products including cocoa and sugar. Fairtrade volumes are tracked administratively, but physical mixing may occur. If physical traceability matters to your choice, check the certification and explanation on the packaging.
Read the allergen information on the current pack of the variant you choose. The products discussed contain wheat, soya and milk; Daelmans chocolate mini stroopwafels may also contain nuts. Check for both allergens present and warnings about possible traces.
Follow the storage instructions and best-before date on the pack. Product information for the AH, PLUS and Daelmans variants discussed recommends storing them in a cool, dry and/or dark place; Albert Heijn advises closing the packaging securely after use.
Jumbo says on the product page that these mini stroopwafels are no longer in its online range. If you want to buy them for a get-together, first check whether they’re available and read the Fairtrade ingredient statement on the current pack.
