Who is this relevant to?

Hotels with a verifiable Fairtrade purchasing requirement

For purchasing teams that want to check the certification mark on the current packaging and see which ingredients the claim covers.

Hotels that provide stroopwafels in each room

For accommodation providers that replenish in-room coffee facilities and want to decide whether the packaging is suitable for serving each guest.

Hotels responsible for providing guests with allergen information

For teams that need to make the ingredients and allergens of their chosen product easy to check. Jumbo’s listing for Fair Trade Original mini stroopwafels includes wheat, milk, soya and egg.

What should you look for when choosing?

First, decide whether a Fairtrade claim is a firm purchasing requirement. Then compare the packaging for serving in hotel rooms and check the allergen information for the exact product you plan to offer.

What to consider What to check when buying Who it matters to
What the Fairtrade claim covers Check the certification mark on the current packaging and read which ingredients are mentioned in the explanation. Fairtrade International uses different marks for composite products and for a separately sourced Fairtrade ingredient. If Fairtrade is a purchasing requirement, I want to be able to explain exactly what the claim on the stroopwafel covers. For around 42% of consumers, being able to verify this is the priority.
Portion size for hotel rooms Check the number of stroopwafels per pack, whether they are individually wrapped and the storage instructions for the product you choose. When I replenish rooms, I want to be able to leave out a portion without leaving an opened bulk pack behind. Around 33% of consumers prioritise this practical way of serving guests in their rooms.
Allergen information Read the ingredients and allergen information on the current packaging of the product you order, and make sure guests can access it. For guests who ask about ingredients, I want to be able to show them the information for the stroopwafel being served. For around 25% of consumers, access to this information is their main concern.

Common mistakes

  • Assuming a claim about one ingredient covers them all

    A Fairtrade statement about an ingredient such as sugar does not automatically mean that the same claim covers every ingredient in the stroopwafel. Fairtrade International uses different marks for composite products and individual commodities.

    Compare the mark and the ingredients listed on the current packaging with your hotel’s purchasing requirements.

  • Continuing to order a discontinued product number as your standard option

    Sligro says that the Fairtrade-certified Alex Meijer box of 150 has been replaced by a product with a different number. You should therefore assess the replacement’s specifications separately.

    Before placing a repeat order, ask to see the current packaging and check the certification mark, box contents and allergens again.

  • Assuming you know the allergens from the brand name

    Ingredients can vary between products. Jumbo lists egg, milk, wheat and soya in its Fair Trade Original mini stroopwafels.

    Keep the allergen information for the product you are actually serving available, and check it again if the product changes.

  • Treating a cocoa wafer as the same type of product

    A Fairtrade cocoa claim on a chocolate wafer does not make it a stroopwafel. It meets a different product preference, even if it is served with coffee.

    First decide whether you want to offer guests a stroopwafel or another type of wafer, then check the Fairtrade claim for that specific product.

Brands compared

Fair Trade Original

Jumbo lists a box of 150 individually wrapped mini stroopwafels.

  • Jumbo’s listing says the cane sugar and invert sugar syrup are traded under Fairtrade terms, and that the product contains 25.5% Fairtrade ingredients.
  • Jumbo says this product is no longer in its online range. If you choose a different or replacement product, check its packaging and claim again.

Alex Meijer

Sligro lists mini stroopwafels in a Fairtrade-certified catering box of 150.

  • Sligro’s listing links the Fairtrade certification to this specific box.
  • Sligro says product 539622 has been replaced by 211023. Check the replacement product’s certification and specifications separately.

Daelmans

Daelmans describes individually wrapped stroopwafels in several sizes, including options for hotels and coffee facilities.

  • The individual wrapping makes these a convenient option for serving stroopwafels in each room.
  • Before choosing a product to meet a Fairtrade purchasing requirement, check for a Fairtrade mark on the exact product you plan to buy.

Stroopwafels to enjoy with coffee

These Kanjers stroopwafels are options to serve with coffee in a hotel room. If you need a verifiable Fairtrade claim, check the certification mark and claim on the current packaging before choosing a product.

Kanjers Extra Delicious stroopwafels, 10 pieces

Kanjers Extra Delicious stroopwafels, 10 pieces

A stroopwafel option to serve with coffee in a hotel room.

The pack contains 10 pieces. Before serving them in rooms, check that the packaging suits your needs and read the current label for the Fairtrade claim and allergen information.

View on Joybuy
Kanjers Original stroopwafels, 8 pieces

Kanjers Original stroopwafels, 8 pieces

A stroopwafel option if you’d like to offer guests something with their in-room coffee.

The pack contains 8 pieces. Check how the portions are packaged, and read the current label for the Fairtrade claim and allergen information.

View on Joybuy

Frequently asked questions

Does Fairtrade on a stroopwafel mean that all the ingredients are Fairtrade?

No. The word Fairtrade alone does not tell you that. Fairtrade International uses different marks for composite products and for a single selected Fairtrade commodity. Check the mark on the current packaging and see which ingredients are covered by the explanation.

Where can hotel guests find allergen information for packaged stroopwafels?

According to the Netherlands Food and Consumer Product Safety Authority, allergen information should be shown on the label of prepacked stroopwafels. Make sure guests can check the information for the product in their room.

Why choose individually wrapped stroopwafels for hotel rooms?

Individual wrapping can make it easier to serve guests and replenish rooms. However, check that the product you choose is actually individually wrapped; the number of stroopwafels in a pack does not tell you this.

Is a wafer with Fairtrade cocoa an alternative to a Fairtrade stroopwafel?

Only if you deliberately want to offer a different type of wafer. A Fairtrade cocoa claim does not prove that the product is a stroopwafel or that the same claim covers its other ingredients. So check the product type first, then the claim on the packaging.