If you specifically want to serve stroopwafels with Fairtrade cocoa alongside your Dutch doughnuts, check that the claim appears on the stroopwafels themselves. PLUS lists Fairtrade Cocoa for its Wafels Choco Fairtrade, but these are egg waffles; according to Jumbo, Fair Trade Original mini stroopwafels with a Fairtrade claim for their sugar syrup are no longer in its online range. Before buying, also check the type of waffle and the ingredients to make sure they’re suitable for your guests.
If you’re happy to serve a different type of waffle alongside your Dutch doughnuts, look for a specific cocoa claim. PLUS lists Fairtrade Cocoa for Wafels Choco Fairtrade, which are egg waffles, not stroopwafels.
For traditional stroopwafels, the first thing to check is the product type. Don’t assume a Fairtrade claim from the retailer’s name or its general range: check the packaging of the exact stroopwafels you choose.
A cocoa claim tells you nothing about allergens or whether a product is plant-based. So check the current packaging too. The Netherlands Food and Consumer Product Safety Authority points out that allergens must be clearly listed on the label of pre-packed foods.
First decide whether traditional stroopwafels or verifiable Fairtrade cocoa matters more to you. Then check the specific product claim, the ingredients and how many waffles you need.
A good choice if: you’re happy with a different type of waffle alongside your Dutch doughnuts. PLUS lists Fairtrade Cocoa for Wafels Choco Fairtrade.
The trade-off: these are egg waffles with hazelnut-flavoured filling, not stroopwafels; check the allergens too.
A good choice if: you specifically want to serve stroopwafels with your Dutch doughnuts.
The trade-off: a mention of Fairtrade products in a retailer’s range doesn’t confirm that the stroopwafels you choose carry a Fairtrade cocoa claim.
| What to consider | What to check before buying | Who is this important to? |
|---|---|---|
| Fairtrade ingredient | Check the product page and packaging to see which ingredient the Fairtrade claim applies to. Fairtrade sugar syrup is not the same as Fairtrade cocoa. | If Fairtrade cocoa is my main priority, I want to be able to identify a claim for that specific ingredient. Around 36% of consumers put this check first. |
| Waffle type and availability | Check whether it’s a stroopwafel or another type of waffle, and whether it’s still available to buy. | For the occasion, I want stroopwafels, not a different type of waffle by mistake. Around 29% of consumers prioritise finding a suitable waffle that’s available to buy. |
| Ingredients and allergens | Read the current ingredients and allergen information; check any plant-based claim separately. | If guests need to avoid certain ingredients, the waffle must be suitable for them first. Around 21% of consumers give this check top priority. |
| Suitable quantity | Check the number of waffles and the pack weight for the group you’ll be sharing your Dutch doughnuts with. | I want enough waffles for my guests without choosing a pack that’s much bigger than I need. Around 14% of consumers put quantity first. |
PLUS, ALDI and Jumbo list Fairtrade products in their ranges. That doesn’t tell you which claim applies to a specific stroopwafel.
Look for a claim covering the ingredient that matters to you on the product page and packaging for your chosen product.
PLUS Wafels Choco Fairtrade lists Fairtrade Cocoa, but PLUS describes the product as egg waffles with hazelnut-flavoured filling.
If you want both features, check that the same product is the right type of waffle and carries the relevant Fairtrade claim.
Jumbo says that Fair Trade Original Mini Stroopwafels are no longer in its online range.
Check current availability just before you shop and, if necessary, choose an alternative that also meets your requirements for product type and ingredients.
A plant-based recipe and a Fairtrade claim describe different qualities. Likewise, a Fairtrade cocoa claim doesn’t tell you whether a waffle is suitable for guests with an allergy.
Check dietary requirements, allergens and the Fairtrade claim separately on the current packaging.
A brand or retailer name can help you find a product, but it doesn’t replace the claim and ingredient information on the product itself.
Jumbo has a product page for Fair Trade Original Mini Stroopwafels in a box of 150.
PLUS lists Fairtrade Cocoa for Wafels Choco Fairtrade.
Albert Heijn lists AH Stroopwafels and AH Terra Plantaardig stroopwafels.
Jumbo has stroopwafels in its range and also sells Fairtrade products in other categories.
Lidl Netherlands describes Sondey Roomboter stroopwafels as an in-store product.
ALDI Netherlands lists stroopwafels in a pack of 12 weighing 378 g, and also describes a separate Fairtrade range.
No. A retailer’s Fairtrade range doesn’t determine the status of every stroopwafel. Check the product page and packaging of the stroopwafels you choose for a claim covering the relevant ingredient.
No. PLUS describes them as egg waffles with hazelnut-flavoured filling. The product page lists Fairtrade Cocoa, but that doesn’t make them traditional stroopwafels.
Check the current allergen information on the packaging for any ingredients your guests need to avoid. The product information for PLUS Wafels Choco Fairtrade lists, among other things, lupin, wheat, egg and milk; don’t rely on the Fairtrade claim to decide whether a waffle is suitable for someone.
Check the product’s current status before counting on it for your Dutch doughnut occasion. Jumbo says that Fair Trade Original Mini Stroopwafels are no longer in its online range.
