Who is this choice relevant to?

Festival organiser with a Fairtrade requirement

Wants to show clients and guests exactly what the Fairtrade statement on the chosen item covers. A brand name alone is not enough; the availability of the exact variant matters too.

Buyer handing out stroopwafels

Compares the number of items, portion size and packaging to plan distribution. The storage instructions for the chosen item also matter when transporting and storing it.

Buyer catering for dietary requirements

Needs to check the ingredients and allergens listed for each variant. A vegan label does not, in itself, indicate Fairtrade status or suitability for someone with an allergy.

What should you look for when buying for a festival?

Start by checking that the exact stroopwafel variant meets your Fairtrade requirement. Then see whether the packaging and allergen information suit the way you plan to hand them out.

What to consider What to check when buying Who it matters to
Fairtrade statement Check the statement on the exact variant and read which ingredients or proportion it covers. Also confirm that the item is available to order. If I need to demonstrate that a Fairtrade requirement has been met, I want to know exactly what the claim on this stroopwafel covers. This verifiable statement is the top priority for around 46% of consumers.
Serving and storage Compare the number of items, individual wrapping and storage advice; plan storage in line with the label. When serving lots of guests, I want to be able to organise portions without compromising the product’s condition. For around 36% of consumers, ease of serving is the most important factor.
Allergens and dietary preferences Read the ingredients, allergens and any warnings on the packaging of the chosen variant. When guests have different dietary preferences or allergies, I want to be able to tell them what each stroopwafel contains. Around 18% of consumers put this check first when buying.

Common mistakes when choosing

  • Assuming a brand name, organic label or vegan label proves Fairtrade status

    These attributes do not automatically tell you which Fairtrade conditions apply to a specific stroopwafel. For example, Jumbo’s product information for Fair Trade Original Mini Stroopwafels mentions cane sugar and invert sugar syrup, with a total Fairtrade share of 25.5%.

    Before choosing a product to meet a Fairtrade requirement, check the statement on a current pack or product page for the exact variant.

  • Placing a large order based on an old product page

    Jumbo says the Fair Trade Original Mini Stroopwafels listed are no longer available in its online range. A suitable label is no help if you cannot order the item for your planned event.

    Before ordering, confirm availability, the number of items you need and the delivery or collection options. If you choose a replacement, check its Fairtrade statement again.

    A last-minute replacement also means taking time to check the packaging, portions and allergens all over again.

  • Confusing plant-based with suitable for all allergies

    According to Albert Heijn, AH Terra Plant-Based stroopwafels are vegan, but they contain wheat and soya and may contain milk and lactose. The Fair Trade Original mini stroopwafels listed by Jumbo contain egg, milk, wheat and soya.

    Use the allergen information for the exact variant and keep the packaging easy to identify at the serving point, so guests can check the details for themselves.

  • Repeating a chocolate claim without checking the ingredients

    A Fairtrade statement covering sugar ingredients does not mean the chocolate is Fairtrade. Chocolate or cocoa is not listed as an ingredient in the Fair Trade Original Mini Stroopwafels described here.

    Only mention chocolate if it is listed as an ingredient on the label of the chosen variant. Check any Fairtrade claim separately.

Brands and retailers to consider

Fair Trade Original

The Mini Stroopwafels listed by Jumbo are a specific example of how to assess a product-specific Fairtrade statement.

  • According to Jumbo’s product information, the 150 mini stroopwafels are individually wrapped. The cane sugar and invert sugar syrup were traded under Fairtrade conditions and together account for 25.5% of the product.
  • Jumbo says this item is no longer available in its online range. The listed allergens are egg, milk, wheat and soya.

Albert Heijn

The standard AH Stroopwafels and AH Terra Plant-Based stroopwafels show why you should check the details of each specific variant separately.

  • Albert Heijn describes the AH Terra variant as vegan.
  • The AH Terra variant described contains wheat and soya and may contain milk and lactose. A vegan label does not confirm Fairtrade status.

Jumbo

Jumbo’s product information for the Fair Trade Original mini stroopwafels gives details about the Fairtrade ingredients, packaging and allergens.

  • Details of the individual ingredients and their 25.5% share provide a specific point of reference when checking this item.
  • Jumbo says that neither these mini stroopwafels nor the organic own-brand stroopwafels described are still available in its online range. Organic does not, in itself, mean Fairtrade.

Daelmans

Daelmans describes stroopwafels made with caramel, cinnamon and Bourbon vanilla. This description of the recipe does not make any claims about Fairtrade conditions.

  • The ingredients listed by Daelmans can help you compare the flavour variant described with other stroopwafels.
  • If Fairtrade is a purchasing requirement, check the packaging of the specific Daelmans variant for a Fairtrade statement.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I check whether a stroopwafel meets my Fairtrade requirement?

Read the Fairtrade statement for the exact variant on the current packaging or product page, and check what it covers. According to Jumbo’s product information, Fair Trade Original Mini Stroopwafels contain cane sugar and invert sugar syrup traded under Fairtrade conditions, together accounting for 25.5% of the product. This does not automatically mean the same applies to other variants or ingredients.

Is a vegan stroopwafel also Fairtrade or allergen-free?

No, a vegan label does not tell you that. Albert Heijn describes AH Terra Plant-Based stroopwafels as vegan, but also lists wheat and soya and says they may contain milk and lactose. Check the Fairtrade statement and allergens separately on the packaging of your chosen product.

How can I tell guests about allergens when serving unwrapped stroopwafels?

Make sure guests can access the allergen information for the exact variant when you serve unwrapped stroopwafels. The Netherlands Food and Consumer Product Safety Authority states that allergen information for non-prepacked products must be provided to consumers in a different way from the label on a prepacked product. So keep the information available at the serving point.

What should I check on a prepacked stroopwafel?

At the very least, check the ingredients and allergens on the packaging you receive, as well as any information you need about the number of items and storage. The Netherlands Food and Consumer Product Safety Authority says that prepacked foods must clearly display what they contain. If you receive a replacement, do not rely on the label of the original item.

How should I store stroopwafels at a festival?

Follow the storage advice on the packaging of the chosen variant. For the Fair Trade Original Mini Stroopwafels listed by Jumbo, the advice is to store them in a dry place at a maximum of 20 °C. If you are serving them outdoors, plan a suitable place to store them.