For your Easter brunch, choose stroopwafels whose packaging clearly explains what the Fairtrade claim covers. For a composite product, the claim may apply to all ingredients available on Fairtrade terms, or to a specific ingredient. Also check the allergen information on the pack you buy, and compare the number of waffles and portion size with your serving plans.
You want to know before buying whether the claim applies to the ingredients in the composite product or to one named raw material. Fairtrade International distinguishes between these types of sourcing and labelling.
You want to check the ingredients and allergens on the exact pack, including any warnings about cross-contamination. A Fairtrade claim does not tell you this.
You compare standard stroopwafels, minis and pack sizes with your guest numbers and the portions you want to serve. The size does not tell you whether the waffles carry a Fairtrade claim.
Start by checking exactly what the Fairtrade claim covers, then look at the label and serving size of the stroopwafels you’re considering.
| What to consider | What should you check? | Most relevant for |
|---|---|---|
| Scope of the Fairtrade claim | Read the certification mark and the wording alongside it: does the claim apply to all ingredients available on Fairtrade terms, or to a named raw material? Fairtrade International distinguishes between these claims. | I want to be able to explain what makes the stroopwafels Fairtrade; this clarity is a priority for around 36% of consumers. |
| Allergens and dietary requirements | Check the ingredients list and allergen information on the exact pack, along with any warnings about cross-contamination. | If a guest has an allergy or dietary requirement, I want to know first whether this particular pack is suitable; around 29% of consumers give this check top priority. |
| Quantity and size | Compare the number of waffles, the net weight and any individual wrapping with your serving plans. | For a brunch with several guests, I want to serve enough waffles without ending up with an awkward amount left over; serving size matters most to around 21% of consumers. |
| Portion size and nutritional information | Check the portion size and compare the nutritional information for different varieties on the same basis, such as per portion or per 100 g. | I want to know what one portion of this sweet treat contains; around 14% of consumers prioritise this consideration. |
According to Fairtrade International, a claim for a selected ingredient, such as sugar, may have a different scope from a Fairtrade claim for a composite product.
Before choosing your stroopwafels, check which raw material is named in the wording alongside the certification mark.
Jumbo’s listing for Fair Trade Original Mini Stroopwafels mentions both Fairtrade raw materials and that the product is no longer available.
Check shortly before your brunch that your chosen pack is in stock. If you choose an alternative, check its Fairtrade claim again.
A claim about the sourcing of raw materials says nothing about allergens or whether a product is suitable for a particular diet. The Netherlands Food and Consumer Product Safety Authority highlights the importance of allergen information on the label.
If any guests have allergies or dietary requirements, use the ingredients and allergen information on the pack you’ll actually be serving.
A smaller waffle does not, by itself, tell you how much you’ll serve in total or what the nutritional value of a portion is.
Decide how many waffles you want to serve each guest, and use the nutritional information for your chosen variety when comparing portions.
Jumbo listed a box of 150 Fair Trade Original mini stroopwafels, made with cane sugar and invert sugar syrup traded on Fairtrade terms.
Albert Heijn describes a 390 g own-brand pack of stroopwafels and provides ingredients and nutritional information.
Jumbo’s stroopwafel category features different types and sizes, including own-brand and gluten-free options.
No, the logo alone does not automatically mean that. For composite products, Fairtrade International distinguishes between a claim covering all ingredients available on Fairtrade terms and one covering one or more selected raw materials. Read the wording next to the certification mark to see what the claim covers.
Check the ingredients and allergen information on the exact pack you plan to serve. The Fair Trade Original mini stroopwafels previously listed by Jumbo contained wheat, milk, egg and soya, but other varieties may have a different recipe.
Use a product page to help you narrow down your options, but also read the packaging on the pack you buy. Albert Heijn notes that ingredients, nutritional values and allergen information may change.
No, Fairtrade describes the terms on which raw materials are sourced, not a product’s nutritional value. For your brunch, compare the nutritional information and portion sizes of the varieties you’re considering on the same basis, such as per 100 g or per portion.
