Choose a stroopwafel for your afternoon coffee based on the specific Fairtrade statement on the packaging, not just a brand name or an organic or plant-based label. According to Fairtrade International, FAIRTRADE Sourced Ingredient (FSI) can refer to one selected ingredient in a composite product. Also compare the packaging format, nutritional information per serving and allergens, and check whether the variety you want is available.
Wants to know exactly what the Fairtrade claim on a stroopwafel covers. This matters particularly for a biscuit with several ingredients: Fairtrade International distinguishes between different certification and ingredient statements.
Wants individually wrapped mini stroopwafels for a meeting or get-together, and wants to check which ingredients are labelled as Fairtrade and whether the pack is available before making plans.
Wants to compare the portion size, sugars, fats and allergens of the variety they choose, as well as its certification. A Fairtrade statement on its own says nothing about nutritional value.
Best suited to: Choose this if you want all ingredients available on Fairtrade terms to have been sourced on those terms.
Bear in mind: The mark does not mean that every individual ingredient is Fairtrade; read the explanation on the packaging.
Best suited to: Choose this statement if a particular ingredient, such as sugar or cocoa, is especially important to you.
Bear in mind: According to Fairtrade International, FSI may refer only to the selected ingredient in a composite product.
Best suited to: This is an alternative if you can't find a stroopwafel at your usual shop with the Fairtrade claim you want to check on the packaging.
Bear in mind: Fairtrade coffee or tea does not change the status of the stroopwafel itself.
| What to consider | What to check when buying | Who it's important to |
|---|---|---|
| What the Fairtrade claim covers | Read the mark and its explanation; for FSI, check which ingredient is named. | If I want to choose Fairtrade products consciously, I want to know whether the claim covers more than one ingredient. For around 40% of consumers, this clarity comes first. |
| Format and number of pieces | Check whether the stroopwafels are individually wrapped and whether the quantity suits your group. | When I'm serving coffee to guests, I want to hand out portions easily without opening a large pack. Individual portions are the main priority for around 30% of consumers. |
| Nutritional value and allergens | Compare the nutritional information per serving or per piece, and read the allergen information for the variety you've chosen. | I want to know what's in my portion and which allergens are listed in the stroopwafel. For around 20% of consumers, this check matters most. |
| Availability | Check what's currently available at your shop and look at the Fairtrade statement on the packaging you can buy. | When I'm planning a coffee break, I want to be able to choose a stroopwafel that's available at my shop. For around 10% of consumers, this practical consideration takes priority. |
These labels don't tell you whether the ingredients in a stroopwafel were sourced on Fairtrade terms.
Look for the Fairtrade statement on the specific packaging and check what it applies to.
According to Fairtrade International, an FSI statement on a composite product may apply to one selected ingredient.
Check which ingredient is named and decide whether that scope suits your choice.
Jumbo says that its 150-piece box of Fair Trade Original Mini Stroopwafels is no longer in its online range.
Before your coffee break, check what's currently available at your shop rather than relying on that product page.
Fairtrade doesn't tell you how much sugar or fat there is per serving. You also need to check the allergens for the specific variety.
As well as the Fairtrade claim, read the nutritional information and allergen details on the packaging.
Daelmans stroopwafels are stocked by Albert Heijn and PLUS. Another retailer describes a separate mini variety as organic and Fairtrade.
Jumbo describes a box of Fair Trade Original Mini Stroopwafels containing 150 individually wrapped pieces, with statements about Fairtrade sugar ingredients.
PLUS highlights Fairtrade cocoa in its own-brand products and sells a wafer product labelled Fairtrade Cocoa.
Albert Heijn's stroopwafel range includes Daelmans, as well as organic and plant-based AH varieties.
No, not necessarily. According to Fairtrade International, FAIRTRADE Sourced Ingredient may refer to one selected ingredient in a composite product. Even when there is a FAIRTRADE Mark, read the explanation on the packaging: the requirements for composite products apply to ingredients available on Fairtrade terms.
No. The cocoa statement doesn't tell you what type of wafer it is, and it doesn't prove that the other ingredients are Fairtrade. For example, the PLUS Wafels Choco Fairtrade described by PLUS is a hazelnut-flavoured egg wafer. Check the product name and claim on the stroopwafel you want to buy.
Follow the serving suggestion for the variety you've chosen. PLUS recommends placing its Daelmans stroopwafels on a cup of hot drink for two minutes; don't assume the same advice applies to every mini or other stroopwafel.
Read the allergen information on the specific packaging. PLUS lists wheat and cereals containing gluten, soya and milk for its Daelmans stroopwafels; other varieties may have different ingredients.
No. A Fairtrade statement is not an assessment of nutritional value. Check the portion size and nutritional information on the packaging, including sugars and fats, separately from the certification claim.
