If Fairtrade is a must-have for you, only choose a stroopwafel whose current packaging displays the FAIRTRADE Mark or an explicit Fairtrade ingredient claim. If a product contains several ingredients, check exactly what the claim applies to. A small, individually wrapped portion is handy for coffee on the go, but it doesn’t tell you anything about its Fairtrade status.
You want a stroopwafel with your coffee on the go, but before buying, you check whether the Fairtrade claim appears on the actual pack. Fairtrade International advises checking the explanation on the back of the pack too if the mark includes an arrow.
A waffle wrapped individually or in packs of two is easier to take along for a single coffee break. The packaging is a practical feature, not proof of Fairtrade status.
Check the label on the variety you’re buying, for example to look for wheat, milk or soya. If you’re comparing nutritional values too, pay attention to the portion size and the figures per 100 g.
Start by deciding whether Fairtrade is an essential requirement for you. Then consider separately whether the portion is convenient to take with you and whether the ingredients and nutritional information meet your criteria.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Fairtrade status | Look for the FAIRTRADE Mark or an explicit ingredient claim on the current pack. If the mark includes an arrow, read the explanation to see which ingredients and sourcing method it refers to. | If Fairtrade is a requirement for my purchase, I want to know exactly what the claim on this stroopwafel covers. This verifiable status is the top priority for around 38% of consumers. |
| Portion for on the go | Check whether the waffles are wrapped individually or in packs of two, and how many you want to take for one coffee break. | For coffee while I’m travelling, I want to be able to grab a small, sealed portion without taking the whole pack. Around 31% of consumers put portability first. |
| Ingredients and nutritional information | Check the allergens on the pack. Compare the portion size and the listed sugars and saturated fats per 100 g and, where available, per portion. | When ingredients or my usual snack portion influence my choice, I look beyond the front of the pack. This is the most important check for around 31% of consumers. |
A supermarket selling Fairtrade products doesn’t tell you anything about the stroopwafel you’re considering.
Check the mark or explicit ingredient claim on the packaging of the exact variety you’re looking at.
The chocolate waffle listed by PLUS as Fairtrade Cocoa is an egg waffle, not a stroopwafel. The description also refers to cocoa, not necessarily all the ingredients.
Choose this waffle only if you’re happy with a different type of waffle, and check the pack to see what the Fairtrade claim applies to.
Convenient packaging won’t tell you which allergens the waffle contains or how much sugar and fat are in the stated portion.
Read the ingredients list and nutritional information on the pack you’re buying. The Netherlands Nutrition Centre also recommends checking the back of the pack.
Jumbo says that Fair Trade Original Mini Stroopwafels are no longer part of its online range. So the information on that page doesn’t guarantee that you can order the product.
Check availability at your chosen shop before setting off, and look at the current packaging in store.
Don’t use a brand name or a retailer’s Fairtrade range as a substitute for a claim on the stroopwafel itself.
Jumbo lists Fair Trade Original Mini Stroopwafels with a claim that the cane sugar and invert sugar syrup have been traded in accordance with Fairtrade terms.
PLUS describes the original Daelmans stroopwafel as a classic variety with 50% syrup filling, and suggests warming it over a cup before serving.
The Albert Heijn product page for stroopwafels provides ingredients and nutritional information for anyone comparing a standard variety.
Jumbo describes mini stroopwafels that are individually wrapped, a practical option for taking with you.
Lidl describes Sondey butter stroopwafels in a pack of 12 weighing 480 g as a product available in store.
ALDI describes Heerlijck Banket butter stroopwafels with caramel syrup in a pack of 12 weighing 480 g.
PLUS provides information about both caramel stroopwafels and a separate chocolate waffle labelled Fairtrade Cocoa.
No. This label refers to the cocoa and doesn’t prove that all the ingredients are Fairtrade. For a product with several ingredients, check the packaging to see which ingredients and sourcing method the explanation refers to, as Fairtrade International advises.
A stroopwafel wrapped individually or in a pack of two lets you take a small, sealed portion with you. Check the Fairtrade claim and label separately: the type of packaging doesn’t tell you anything about either.
Always read the allergen information on the specific pack; wheat, milk, soya or egg may be present, depending on the variety. The Netherlands Food and Consumer Product Safety Authority says that the 14 specified allergens must be listed on the label when they are present in a food.
