Only buy stroopwafels as Fairtrade stock when you can verify the claim for the exact variety and packaging; a brand name or a shop-wide Fairtrade programme isn’t enough. Then choose an amount that suits your usage and storage space. Before buying, also check the current ingredients, allergens, best-before date and storage instructions.
Buying stroopwafels for your family, office, club or guests? Check the claim for the exact variety and packaging, not just the brand name. Fairtrade International links the use of its certification marks to specific products.
A larger pack can be practical if you can use its contents in time and store them properly. The Netherlands Nutrition Centre advises keeping biscuits in a cool, dry, dark place in a tightly sealed container.
If you’re buying for people with different needs, check the label of your chosen variety before every large order. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly listed on the labels of prepacked foods.
First, check that the Fairtrade claim applies to the stroopwafel itself. Then work out how much you can use and store, and whether the ingredients suit the people you’re buying for.
| What to check | What to check at the point of purchase | Who it matters to |
|---|---|---|
| Fairtrade status | Check the Fairtrade claim for the exact stroopwafel variety and packaging. A claim for another product, or one that applies only to the cocoa, isn’t the same thing. | If Fairtrade is a requirement, I want to know the claim applies to the stroopwafels I’m stocking up on; around 40% of consumers put this check first. |
| Quantity and storage | Compare the number of items, best-before date and storage advice with how much you use and the space you have available. | If cupboard space is limited or my usage varies, I don’t want to open a box I can’t finish in time; stock management is the top consideration for around 30% of consumers. |
| Allergens and dietary preferences | Read the current ingredients list, allergen information and any warnings on the packaging; check any plant-based claim separately. | If I’m buying for several people, the recipe needs to suit their needs; around 30% of consumers give this check top priority. |
A shop may sell Fairtrade products without every stroopwafel in its range having that status. Fairtrade International links its certification marks to specific products.
Check the claim on the packaging or current product page for the exact variety you want to order.
PLUS describes its Wafels Choco Fairtrade as an egg wafer with hazelnut flavour and Fairtrade cocoa. It isn’t a stroopwafel.
Compare the product type and the scope of the Fairtrade claim before choosing an alternative.
A pack with lots of items only makes sense if you can store them properly and use them within a timeframe that works for you. Jumbo advises storing Fair Trade Original Mini Stroopwafels in a dry place at a maximum of 20 °C.
Check the best-before date and product-specific storage advice before buying. Keep the packaging tightly sealed after opening.
If you’re buying for people with allergen requirements, use the information on the packaging of the product you’re ordering now. Recipes and product information can change.
Check the ingredients, allergens and any warnings on the label again with every order.
Jumbo lists Fair Trade Original Mini Stroopwafels in a pack of 150.
Albert Heijn features Daelmans in its stroopwafel range.
Albert Heijn lists, among other products, AH Terra plant-based stroopwafels in a 390 g pack.
Jumbo lists both Fair Trade Original Mini Stroopwafels in a pack of 150 and Jumbo Stroopwafels met Roomboter in a 468 g pack.
PLUS sells Fairtrade products and lists Fairtrade cocoa for its Wafels Choco Fairtrade.
No. Fairtrade International says its certification marks apply to specific products that meet its requirements. So check the exact stroopwafel and pack, not just the shop’s range.
Keep the packaging tightly sealed and follow the storage advice for your chosen stroopwafel. The Netherlands Nutrition Centre advises storing biscuits in a cool, dry, dark place; for Fair Trade Original Mini Stroopwafels, Jumbo specifically advises storing them in a dry place at a maximum of 20 °C.
Check that the date gives you enough time to use the quantity you expect to buy. Also check the condition of the packaging and follow the product’s storage advice, especially if you plan to keep a box for some time after opening it.
Check the allergens on the current label for the variety you’re buying; they vary by recipe. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly listed on prepacked foods. Albert Heijn lists wheat and soya among the ingredients in its AH Terra stroopwafels, and says they may contain milk and lactose.
No. Albert Heijn describes its AH Terra stroopwafels as plant-based, but that doesn’t confirm Fairtrade status. Check the plant-based label and any Fairtrade claim separately for the exact variety.
