Who are these buying tips for?

Budget shopper looking for a certification

You’re looking for stroopwafels with a verifiable Fairtrade claim. Don’t just look at the brand; check which ingredients the claim applies to as well.

Pack-size comparer

You’re choosing stroopwafels for your shop and want to know how many you’ll get. Compare the weight and number of waffles per pack, especially if you’re planning to share or store them.

Ingredients and allergens checker

You’re looking for a variety that suits a specific dietary requirement or need to check for allergens. Read the information for the exact variety: a vegan label, for example, tells you nothing about whether it contains gluten or soya.

What should you look for in stroopwafels?

Decide what matters most to you: a verifiable Fairtrade claim, the pack size, or the ingredients and allergens. Then check the other details separately; none of these labels replaces the others.

What to consider What to check Who it matters to
Fairtrade claim Read the claim for the specific stroopwafels and check which ingredients it covers. If Fairtrade is my priority, I want to know exactly what the claim covers on these stroopwafels. Around 42% of consumers give this check top priority.
Pack size Check the weight and number of waffles, especially for mini waffles or larger packs. If I want to share or store stroopwafels, the pack size needs to suit my needs. For around 33% of consumers, pack size comes first.
Ingredients and allergens Read the current ingredients list, allergen information and any warning that an allergen may be present. If I have a dietary requirement or need to avoid an allergen, I need to be able to check the variety I’ve chosen. An estimated 25% of consumers put this check ahead of the other considerations.

Common misconceptions

  • Assuming a Fairtrade brand name means all ingredients are covered

    Jumbo’s product listing for Fair Trade Original Mini Stroopwafels specifically names cane sugar and invert sugar syrup as ingredients traded under Fairtrade terms. That doesn’t mean every ingredient has the same status.

    Check the packaging or product page to see exactly which ingredients the claim applies to.

  • Judging a pack by its size alone

    Stroopwafels come in different weights and pack sizes. A box of mini waffles and a pack of regular waffles aren’t necessarily interchangeable for the same purpose.

    Check both the weight and the number of waffles before choosing a pack.

  • Treating vegan, organic and Fairtrade as if they mean the same thing

    According to Albert Heijn’s product information, AH Terra Plantaardig stroopwafels contain cereals containing gluten, soya and wheat; milk and lactose may also be present. A previously listed organic stroopwafel from Jumbo named milk, wheat, gluten and soya, among other ingredients. These labels therefore answer different questions.

    Check the Fairtrade claim, dietary claim and allergen information separately for the variety you’re buying.

  • Assuming a product listing means it’s available

    Jumbo’s listings for Fair Trade Original Mini Stroopwafels and Jumbo Biologische Stroopwafels state that these products are no longer part of its online range.

    Check whether the specific variety is available before adding it to your shopping list.

Brands to consider

These brands offer a starting point for comparing specific stroopwafel varieties. A brand name alone tells you nothing about the Fairtrade status of its entire range.

Fair Trade Original

Worth considering if you’re looking for stroopwafels with an explicit claim about ingredients traded under Fairtrade terms.

  • Jumbo’s listing for Mini Stroopwafels, a box of 150, names cane sugar and invert sugar syrup as covered by the claim.
  • Jumbo says this product is no longer part of its online range. Check the packaging of any alternative or restocked variety for its own details.

Albert Heijn

Worth considering if you want to look at own-brand stroopwafels and a separately labelled plant-based variety.

  • Albert Heijn labels AH Stroopwafels and AH Terra Plantaardig stroopwafels as vegan.
  • The information for AH Terra lists cereals containing gluten, soya and wheat, and warns that milk and lactose may be present. A vegan label is not a Fairtrade claim.

Jumbo

Worth considering if you want to compare stroopwafel varieties with different pack sizes and ingredient details.

  • The product listing for Fair Trade Original Mini Stroopwafels specifies which ingredients are covered by the Fairtrade terms.
  • The listings checked for these mini waffles and Jumbo Biologische Stroopwafels state that both are no longer part of the online range.

Daelmans

A stroopwafel brand for which PLUS lists, among other options, a pack of ten.

  • The PLUS listing makes the number of waffles in this pack clear.
  • Don’t assume a product is Fairtrade based on its brand name; check the specific variety.

Sondey

Lidl’s own brand, which includes butter stroopwafels and mini butter stroopwafels.

  • The regular and mini varieties offer different pack sizes to compare.
  • At company level, Lidl lists several possible certifications for cocoa in its own-brand products. This does not confirm Fairtrade status for a specific Sondey stroopwafel.

Stroopwafels on Joybuy

Related products coming soon.

Frequently asked questions

Does a Fairtrade claim mean all the ingredients in a stroopwafel are Fairtrade?

No, not automatically. Jumbo’s product listing for Fair Trade Original Mini Stroopwafels specifically names cane sugar and invert sugar syrup as ingredients traded under Fairtrade terms. Check which ingredients the claim covers on the variety you choose.

Are vegan stroopwafels also gluten-free?

No. A vegan label doesn’t mean that a stroopwafel is gluten-free. Albert Heijn lists cereals containing gluten, soya and wheat in AH Terra Plantaardig stroopwafels. If you need gluten-free stroopwafels, look for an explicit claim for the variety in question and read the allergen information.

Which information should I rely on if a product page and the packaging differ?

Read the packaging of the stroopwafels you’re actually buying. Albert Heijn warns that ingredients, nutritional values and allergen information can change, and advises checking the packaging.