Who is this choice important to?

Shoppers who check for certification

You want to make sure the stroopwafels on the table are a verifiable Fairtrade choice. A general sustainability claim or a certification mark on a different product is not enough.

Hosts who want enough to go round

You’re looking for a pack with enough stroopwafels for everyone playing. The number in the pack can help you decide, but it tells you nothing about their Fairtrade status.

Shoppers checking allergens or dietary requirements

You need to know whether the stroopwafels you choose are suitable for your guests. Check the latest information on the pack: a plant-based claim, for example, does not tell you whether the product contains wheat or soya.

What should you look for when choosing?

What to consider What to check when buying Who is this most important to?
Fairtrade certification Check the certification mark on the pack you’ve chosen. If there’s an arrow next to the logo, read the information on the back about the ingredients and sourcing. I want to know that the Fairtrade claim applies to these stroopwafels, not another biscuit. Verifiability is the top priority for around 50% of consumers.
Sharing Compare the number of stroopwafels in the pack with the number of players; check the stated serving size too, if needed. If I’m putting something on the table, I want to be able to share the stroopwafels easily among the players. This is the main consideration for around 30% of consumers.
Allergens and dietary requirements Read the latest ingredients list and allergen information, including any warning that the product may contain other allergens. I want to check in advance whether everyone at the table can eat the stroopwafels I’ve chosen. For around 20% of consumers, this check is the top priority.

Common mistakes

  • Mistaking a Fairtrade cocoa wafer for a stroopwafel

    PLUS mentions Fairtrade cocoa in its Choco Fairtrade wafer, but describes the product as an egg waffle with hazelnut-flavoured filling. That claim does not automatically apply to stroopwafels.

    Check the product type and certification mark on the same product. If you’re considering a different wafer, check its allergen information too.

  • Assuming a well-known brand means Fairtrade

    A familiar brand, pack size or ingredients information does not automatically mean that a stroopwafel is Fairtrade certified.

    Only count a pack as a Fairtrade option if the relevant certification mark and any accompanying information appear on the product you’ve chosen.

  • Overlooking other allergens when checking a dietary claim

    A vegan stroopwafel can still contain wheat or soya. Another type of wafer with Fairtrade cocoa may also contain allergens that matter to your guests.

    Ask which ingredients your guests need to avoid, and check the latest allergen information on every pack, even if it carries a dietary claim on the front.

Relevant brands and shops

Daelmans

Daelmans stroopwafels are listed on the product pages of Albert Heijn and PLUS.

  • For the pack in question, Albert Heijn lists 10 stroopwafels, 290 g and a 50% syrup filling.
  • PLUS lists wheat, milk and soya among the allergens. Check the pack separately for a Fairtrade certification mark.

Albert Heijn

Albert Heijn sells several types of stroopwafels, including AH Terra Plant-Based stroopwafels.

  • For the AH Terra version, Albert Heijn lists a 390 g pack containing 10 servings of 39 g, as well as a vegan product claim.
  • Check the specific version you’ve chosen for a Fairtrade certification mark, and read the latest ingredients and allergen information on the pack.

PLUS

PLUS sells stroopwafels and mentions Fairtrade cocoa in relation to certain products.

  • According to PLUS, all cocoa in its own-brand products has been Fairtrade certified since 2020.
  • The PLUS Choco Fairtrade wafer is an egg waffle, not a stroopwafel. A cocoa claim for that product does not confirm the status of a stroopwafel.

Jumbo

Jumbo lists regular, mini and gluten-free-labelled stroopwafels in its range.

  • The product name Jumbo Lekker Vrij van Gluten Stroop Wafels makes it clear which version to check if you’re looking for a gluten-free claim.
  • Check the label on the exact version for allergens and any Fairtrade certification mark.

ALDI

ALDI lists a pack of regular stroopwafels that can be compared by the number of biscuits it contains.

  • The pack described contains 12 stroopwafels and weighs 378 g.
  • The number of biscuits says nothing about certification; check the pack for a Fairtrade certification mark if that’s what you’re looking for.

Stroopwafels at Joybuy

Related products coming soon.

Frequently asked questions

Are all the ingredients Fairtrade if a stroopwafel carries the certification mark?

No. For a product with multiple ingredients, the certification mark does not automatically mean that every ingredient is Fairtrade. For these products, Fairtrade International requires all ingredients available as Fairtrade to be certified, and at least 20% of the product to consist of Fairtrade ingredients. If there’s an arrow next to the logo, read the information on the back too.

What does a Fairtrade logo on a white background mean?

According to Milieu Centraal’s Keurmerkenwijzer, a Fairtrade logo on a white background relates to a certified ingredient, not the entire product. Check the pack to see which ingredient it refers to before choosing the stroopwafels.

Is an online product page enough to check allergens?

No. Use the product page to help you shortlist products, then check the label on the pack you’ve bought before serving. The Netherlands Food and Consumer Product Safety Authority requires allergens to be clearly stated on the label; product information can also change.

Is a vegan stroopwafel also gluten-free or soya-free?

No. Vegan does not in itself tell you whether a product contains gluten or soya. For AH Terra Plant-Based stroopwafels, Albert Heijn lists wheat and soya, and says they may contain milk and lactose. Check the allergen information and any gluten-free claim on the exact pack.