If you’re specifically looking for Fairtrade cocoa, check the claim on the exact packaging: PLUS Wafels Choco Fairtrade states that it contains Fairtrade cocoa, but it’s an egg waffle rather than a classic stroopwafel. For Fair Trade Original Mini Stroopwafels, the Fairtrade claim applied to cane sugar and invert sugar syrup, not cocoa. A waffle is also just one part of your plan for a long or hot bike ride, so consider what you’ll drink, your portion size and the ingredients too.
You want to see on the packaging that the cocoa or chocolate is covered by the Fairtrade claim. Check the type of product too: a chocolate waffle isn’t automatically a stroopwafel. Fairtrade Nederland advises checking the packaging details when you see a Fairtrade mark with an arrow.
You’re looking for a sweet snack to take with you, but want to match it to the length and intensity of your ride and what you’ll drink along the way. Sportzorg highlights the importance of carbohydrates and fluids during prolonged exertion.
You want to know how much you’re taking with you and which ingredients you’ll be eating. This is particularly important if you need to avoid certain allergens: PLUS lists wheat, egg, milk and lupin among the ingredients in its Wafels Choco Fairtrade.
Choose this when: You’d rather have an explicit Fairtrade claim for cocoa than a classic stroopwafel.
The trade-off: PLUS Wafels Choco Fairtrade states that it contains Fairtrade cocoa, but it’s an egg waffle with hazelnut flavour.
Choose this when: This particular type of product matters to you. Check what any Fairtrade claim applies to for each variety.
The trade-off: For Fair Trade Original Mini Stroopwafels, the claim applied to sugar and syrup, not cocoa. Jumbo also reported that this variety was no longer in its online range.
Choose this when: For a longer or hot ride, factor your need for carbohydrates and fluids into your plans.
The trade-off: A waffle isn’t a substitute for a hydration plan. Sportzorg lists an isotonic sports drink as an option for exercise lasting more than 90 minutes, or more than 60 minutes in high temperatures.
If you’re considering a Fairtrade stroopwafel, chocolate waffle or sweet cycling snack, these are three different questions to start with. First, decide which matters most for your purchase.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Fairtrade cocoa | Look for a statement about cocoa on the exact packaging. If you see a Fairtrade mark with an arrow, check which ingredients the claim applies to. | I want to be sure the claim is about cocoa, not just sugar or another certification. For around 46% of consumers, this product-specific Fairtrade question comes first. |
| Fuel for your ride | Compare the carbohydrates per 100 g with the actual portion weight, and match your drinks to the length and conditions of your ride. | For a longer or hot ride, I want to fit a snack in alongside what I drink. Around 36% of consumers give this combination of food and drink top priority. |
| Portion size and ingredients | Check how many waffles are in the pack, as well as the current ingredients and allergen information for the exact variety. | If I want to take a waffle with me, the portion needs to be manageable and the ingredients need to meet my requirements. For around 18% of consumers, this is their main concern when buying. |
For Fair Trade Original Mini Stroopwafels, Jumbo listed Fairtrade conditions for cane sugar and invert sugar syrup. This doesn’t confirm that the product contains Fairtrade cocoa. The Rainforest Alliance claim for Daelmans Chocolade stroopwafels melk isn’t a Fairtrade claim either.
Read the details accompanying the certification and check which ingredient is mentioned for the exact variety.
A waffle may contain carbohydrates, but it won’t necessarily provide what you need to drink during a longer or hot ride. Sportzorg discusses carbohydrate and fluid intake separately.
Check the carbohydrates per portion and plan your food and drink together, taking into account the length and intensity of your ride and the conditions.
PLUS Wafels Choco Fairtrade comes in packs of two, but according to PLUS it contains wheat, egg, milk and lupin, among other ingredients. The packaging alone won’t tell you whether the ingredients are suitable for you.
Before buying, check the current allergen information for the exact variety, especially if you need to avoid certain ingredients.
Jumbo stated that Fair Trade Original Mini Stroopwafels was no longer in its online range. A product page doesn’t guarantee that you’ll be able to order the waffle.
Check the current product details and availability just before you buy.
PLUS explicitly states that its Wafels Choco Fairtrade contains Fairtrade cocoa.
For its Mini Stroopwafels, Jumbo listed Fairtrade conditions for cane sugar and invert sugar syrup.
Daelmans Chocolade stroopwafels melk is a stroopwafel variety that, according to Albert Heijn, contains 29% milk chocolate.
Albert Heijn sells stroopwafels and chocolate stroopwafels, and also describes its cocoa policy for own-brand products.
Lidl describes its cocoa sourcing policy for own-brand products and also lists Sondey Roomboter stroopwafels.
No. A Fairtrade claim on a composite product doesn’t automatically mean that every ingredient is Fairtrade. Fairtrade Nederland explains that, if you see a Fairtrade mark with an arrow, you should check the packaging to see which ingredients the claim covers.
No. For Daelmans Chocolade stroopwafels melk, Albert Heijn lists a coating containing 29% milk chocolate and describes the cocoa as Rainforest Alliance certified. PLUS Wafels Choco Fairtrade does state that it contains Fairtrade cocoa, but it’s an egg waffle rather than a classic stroopwafel.
A waffle on its own isn’t a complete food and drink plan for a long ride. For exercise lasting more than 90 minutes, or more than 60 minutes in high temperatures, Sportzorg advises paying attention to fluid intake and lists an isotonic sports drink as an option. Also check the carbohydrates in your actual portion and take the conditions of your ride into account.
