What should you look for?
Start with the Fairtrade claim on the pack. Then compare the pack format with your coffee break, and read the label for the exact product variant.
| What to consider |
What to look for |
Who is it for? |
| Fairtrade claim |
Look for the FAIRTRADE mark on the specific pack and read which ingredients are covered by the accompanying information. According to Fairtrade International, biscuits containing multiple ingredients do not automatically carry a Fairtrade claim for every ingredient. |
If I choose Fairtrade, I want to know exactly what the claim applies to in these biscuits. For around 40% of consumers, this check comes first. |
| Portions and packaging |
Compare the number of biscuits, whether they are individually wrapped, and how many you expect to use. A box for serving with coffee calls for a different choice from a pack for home. |
When I have visitors or am serving coffee, I want to offer biscuits easily to each person without choosing a quantity that does not suit my needs. Around 30% of consumers value this convenience most. |
| Ingredients and nutritional information |
Read the latest ingredients and allergen list for the exact product variant. If you wish, compare the nutritional values per 100 g and the portion size. |
If I need to watch ingredients or allergens, a certification mark alone does not tell me enough to make a choice. For around 30% of consumers, this label information comes first. |
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Frequently asked questions
How can I identify a Fairtrade claim on speculaas?
Look for the FAIRTRADE mark on the specific product pack. Fairtrade International says that, on biscuits with multiple ingredients, an arrow next to the mark may point to further information about the ingredients covered and their traceability.
Are all the ingredients in Fairtrade speculaas Fairtrade?
Not automatically. According to Fairtrade International, in products with multiple ingredients, any ingredients available under Fairtrade terms must be sourced on those terms. Read the pack to find out what the claim applies to in your biscuits.
Can Fairtrade sugar in speculaas be mixed with other sugar?
Yes, under the mass balance approach that Fairtrade International allows for sugar. Physical separation during processing is not always required, so check the information accompanying the claim if physical traceability is essential to you.
What should I look for if I have a food allergy?
Read the latest allergen information on the pack of the exact speculaas or speculoos variant. A Fairtrade or organic mark does not, by itself, tell you whether allergens are present, and a filled variant may contain different ingredients from a plain biscuit.
Are individually wrapped biscuits only useful for cafés and catering?
No, individually wrapped biscuits can also be handy for visitors or office supplies. Do compare the number of biscuits with how many you will use: Puroathome lists a carton of 200 individually wrapped biscuits for Puro, while Kantinewinkel lists a box of 150 for Mocca D’Or.