Shoppers looking for both organic and Fairtrade
You want to be able to check both claims for the same chocolate biscuit. A general sustainability claim isn’t a substitute for an organic label and a specific Fairtrade claim.
Looking for a chocolate biscuit that’s both organic and made with Fairtrade cocoa? Check these two claims separately on the packaging of the exact product. An organic label doesn’t prove Fairtrade status, and a Fairtrade cocoa claim doesn’t automatically mean the whole biscuit is organic. Then check the ingredients, allergens and availability. Fairtrade International also allows mass balance for cocoa, so Fairtrade doesn’t always mean that cocoa is physically kept separate throughout the supply chain.
You want to be able to check both claims for the same chocolate biscuit. A general sustainability claim isn’t a substitute for an organic label and a specific Fairtrade claim.
You want to know whether the cocoa in or on the biscuit was sourced under Fairtrade terms. Organic is a bonus, but it isn’t your first priority.
You’re looking for an organic chocolate biscuit that also suits your dietary requirements, perhaps with a vegan or gluten-free label. You check Fairtrade separately.
Start by checking the organic label and the Fairtrade claim for cocoa or other relevant ingredients on the exact biscuit. Then check that the same variant is available and that its ingredients and allergen information meet your needs.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Both organic and Fairtrade | Look for the EU organic logo or an organic control code on the same product, as well as the FAIRTRADE Mark or a specific Fairtrade ingredient claim. | If I want both, I need to be able to find both claims on my chocolate biscuit. Around 36% of consumers make checking for both their top priority. |
| Availability and variant | Check the current range and compare the product name, weight and packaging before relying on claims from a product page. | A biscuit that meets my requirements is no help if I can only find an old product listing. For around 29% of consumers, finding an available, recognisable variant is the first concern. |
| Ingredients and allergens | Read the current ingredients and allergen information. Only rely on a vegan or gluten-free label for the exact product. | If I need to consider ingredients or allergens, checking these comes before choosing a certification. Around 21% of consumers prioritise these product features. |
| What the Fairtrade cocoa claim covers | Check which ingredients the Fairtrade claim applies to and look for any packaging information about traceability. | I want to know exactly what the cocoa claim means, especially if physical traceability matters to me. This is the main consideration for around 14% of consumers. |
Rainforest Alliance certification, organic production and a general reference to fair trade don’t mean the same as a Fairtrade claim for the biscuit or one of its ingredients.
Check the packaging for the FAIRTRADE Mark or a specific claim for ingredients such as cocoa or sugar.
A claim about how cocoa was sourced doesn’t, by itself, say anything about the organic status of the whole chocolate biscuit.
For that second requirement, look separately for an organic product label, the EU logo or a control code on the exact product.
Jumbo says that Bio+ Fair Chocolade Koekjes is no longer in its online range. Its label information doesn’t make it a current buying option.
Check availability with the retailer and, if you choose another variant, check its claims and ingredients again.
According to Fairtrade International, mass balance is allowed for cocoa. Certified and non-certified volumes may be mixed during processing, while Fairtrade volumes are tracked.
If physical separation is essential to you, look for more information about the traceability of the cocoa in the specific product.
An example of a product where you can compare an organic label with a specific Fairtrade ingredient claim.
Worth considering if the Fairtrade status of the cocoa in the chocolate on or in biscuits is your priority.
A starting point if you’re looking for an organic chocolate biscuit that also meets specific dietary requirements.
Its own-brand cocoa policy can be a useful starting point, but it doesn’t replace checking an individual biscuit.
A reminder to check which specific product range and certification scheme a cocoa claim applies to.
No. Organic production and Fairtrade have different requirements. Check the exact biscuit for both an organic label and the FAIRTRADE Mark or a specific Fairtrade claim for relevant ingredients.
No. Check which claim is made for the specific product or ingredient, and look for the FAIRTRADE Mark or a specific statement that an ingredient such as cocoa or sugar was traded under Fairtrade terms.
No. Fairtrade International allows mass balance for cocoa: volumes may be mixed during processing while Fairtrade volumes are tracked. Look for more traceability information if physical separation matters to your choice.
Use it to see how organic and Fairtrade claims can appear on one product, not as a current buying option. For an available alternative, check the exact packaging, ingredients and allergen information again.