Who is this choice relevant to?

Organisers who want to verify Fairtrade status

You want to hide chocolate eggs and are looking for a Fairtrade label on the exact packaging or product page, rather than a general statement about the brand.

Families with participants who need to watch out for allergens

You’re handing out different treats and want to check the ingredients, allergens and warnings about possible traces on each pack before sharing them.

Speculaas fans putting together an Easter treat

You want to serve speculaas with the chocolate and can offer the biscuits separately, without making a Fairtrade claim about them too.

What should you look for when choosing?

First decide which part of the treat needs to be Fairtrade. Then check that the chocolate is in a suitable shape to hide, and that both products you choose are suitable for the people taking part.

What to consider What to check when buying Who it matters most to
Fairtrade label Check the label on the exact chocolate variety. For a product with multiple ingredients, read which ingredients the accompanying information refers to. I want to see that the chocolate I’ve chosen is specifically sold as Fairtrade. Around 40% of consumers prioritise this product-specific claim.
Allergens Check both the allergen information and any warnings about possible traces on the packaging you’ve bought. When I’m handing out treats to several people, I need to take their allergies into account. For around 30% of consumers, this is their main concern.
Shape and flavour Check whether the eggs are individually wrapped. Decide whether to serve the speculaas separately or whether you also need a Fairtrade label for the biscuits. I want to hide the eggs and serve speculaas as well, without confusing the two products. This combination is a priority for around 30% of consumers.

Common mistakes

  • Assuming Fairtrade chocolate means Fairtrade speculaas

    A Fairtrade label on the chocolate doesn’t automatically apply to biscuits served alongside it. The product information reviewed from Lotus Biscoff, Albert Heijn and Jumbo doesn’t confirm this status for the speculaas shown.

    Check the exact speculaas variety separately if the biscuits also need to meet your Fairtrade requirement.

  • Relying only on the online allergen list

    Ingredients and allergen information can change. Albert Heijn makes this clear in its own product information.

    Read the packaging of the products you’re actually handing out, and keep products separate where necessary for participants with a relevant allergy.

  • Confusing an Easter flavour with a suitable egg to hide

    A speculaas-flavoured product isn’t necessarily an individually wrapped chocolate egg that you can hide. Albert Heijn does describe Tony's Chocolonely Paaseitjes puur as individually wrapped eggs.

    Check the product’s shape, packaging and storage instructions before hiding the treats.

Brands and shops to consider

Tony's Chocolonely

Albert Heijn describes Tony's Chocolonely Paaseitjes puur, 180 g, as individually wrapped Fairtrade dark chocolate eggs.

  • The label applies to this specific Easter egg variety, which is shaped for hiding as an individual treat.
  • This variety contains soya; the product page also warns that it may contain traces of milk, gluten, egg, peanuts and nuts. Check the packaging you’ve bought.

Lotus Biscoff

Albert Heijn lists Lotus Biscoff Speculoos in its speculaas category; Lotus Bakeries describes Biscoff as a crunchy, caramelised biscuit.

  • A separate biscuit option if you want to serve speculaas alongside chocolate eggs.
  • Don’t assume a Biscoff variety is Fairtrade unless the exact packaging or product page says so.

Albert Heijn

Albert Heijn has a product page for the Tony's Chocolonely Easter eggs mentioned above, as well as a separate speculaas category.

  • You can view the product information for the eggs and speculaas options separately.
  • The Fairtrade label on the eggs says nothing about the speculaas shown. Albert Heijn also recommends checking the current packaging, as product information can change.

Jumbo

Jumbo provides product information for Echte Bakkers Speculaas, 450 g, and also has a separate Fairtrade category.

  • The speculaas variety reviewed lists allergens, including wheat, and warns that it may contain nuts.
  • The separate Fairtrade category doesn’t automatically make this speculaas variety Fairtrade; always check the claim on the product you choose.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I identify Fairtrade chocolate for an Easter egg hunt?

Look for an explicit Fairtrade label on the packaging or product page for the exact chocolate variety. Albert Heijn, for example, includes one for Tony's Chocolonely Paaseitjes puur. A general statement about a brand isn’t the same as information about the product you’ve chosen.

Does a Fairtrade label on a product with multiple ingredients apply to every ingredient?

The label alone doesn’t tell you that. For example, Albert Heijn explains that the Fairtrade sugar, cocoa and vanilla in Ben & Jerry's Spectacu-love are mixed with non-certified ingredients during production. So check which ingredients are covered by the information for the product you’ve chosen.

Which allergens should I check in speculaas and chocolate eggs?

Check the allergens and warnings about possible traces on the packaging of both products you’ve bought, taking the participants into account. The Jumbo Echte Bakkers Speculaas reviewed lists wheat and possible traces of nuts; the product information for Tony's Chocolonely Paaseitjes puur lists soya and possible traces of other allergens. The Netherlands Food and Consumer Product Safety Authority stresses the importance of allergen information on the label.