Only choose Dutch gingerbread on the basis of Fairtrade if the specific pack or product page clearly states what the certification or claim applies to. Fairtrade chocolate in a supermarket’s range does not prove anything about that gingerbread. For your weekly shop, also check the pack size, nutritional information and allergens: wholegrain or no added sugars does not automatically mean Fairtrade or gluten-free.
Who are these considerations relevant to?
Weekly shopper who looks for certifications
You want to know whether the Dutch gingerbread you choose carries a Fairtrade label itself. A supermarket’s wider Fairtrade range is no substitute: check each variety and see exactly what the label applies to.
Family shopper planning the week’s supplies
You’re looking for a pack that works for several occasions during the week. Pack size, portion size and whether the gingerbread is sliced or unsliced can help you decide if it’s practical for you.
Label-conscious shopper
You compare sugars, fibre, ingredients and allergens. Claims such as wholegrain, no added sugars or gluten-free each answer a different question, so read the information for the variety you choose.
What should you look for when choosing?
If Fairtrade is your top priority, start by checking the claim on the Dutch gingerbread itself. Then compare the pack format and product information to find what suits how you’ll use it during the week.
| What to consider |
What should you check? |
Who is this most important to? |
| Fairtrade claim |
Check the pack you’ve chosen or the current product page to see whether the claim applies to the gingerbread itself or to a specific ingredient. |
I want to know what the Fairtrade claim applies to on this particular gingerbread, rather than relying on other products on the shelf. Around 36% of consumers make this product-specific check their priority. |
| Pack size and use during the week |
Compare the weight in grams and whether it’s sliced or unsliced; think about the portions you’ll have during the week. |
For several occasions, I want a pack we’ll actually finish and can slice or serve as we prefer. Around 29% of consumers prioritise this practical aspect of weekly shopping. |
| Nutritional information |
Compare sugars and fibre per 100 g and per portion; also read the ingredients and any warnings about sweeteners. |
If I’m choosing between regular Dutch gingerbread and a no-added-sugars variety, I want to see what else is in it. For around 21% of consumers, nutritional information comes first. |
| Gluten and allergens |
Read the current allergen information and check for an explicit gluten-free claim if you need to avoid gluten. |
I need to know whether the variety I’ve chosen suits my diet or avoids allergens I need to steer clear of; a general product category won’t tell me that. For around 14% of consumers, this is their main concern. |
Common mistakes
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Confusing Fairtrade chocolate with Fairtrade Dutch gingerbread
PLUS and Jumbo feature Fairtrade products in their ranges, but a range overview doesn’t tell you what a claim on an individual gingerbread product applies to.
Check the pack you’ve chosen: does the certification apply to the gingerbread, or does the manufacturer mention Fairtrade only for a particular ingredient?
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Assuming all Dutch gingerbread contains iodised salt
The product category tells you nothing about which salt is used in a particular variety. Ingredients can vary in bakery products too.
If you want to know whether the salt contains iodine, look for a clear statement on the current packaging rather than trying to infer it from the product name.
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Choosing based only on ‘zero’ or ‘no added sugars’
These claims are no substitute for the nutrition table and ingredients list. For example, the Peijnenburg wholegrain Dutch gingerbread with no added sugars sold by Albert Heijn contains xylitol and carries a warning about excessive consumption.
Compare sugars and fibre per 100 g and per portion, and read the ingredients and product warnings for the variety you choose.
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Treating an old product page as the definitive label
Changes to ingredients or allergens can be particularly important if you have an allergy or follow a strict diet.
Check the packaging again when you buy the gingerbread and before you eat it.
Brands to consider
Peijnenburg
Peijnenburg offers several varieties of Dutch gingerbread, including a wholegrain version with no added sugars and a separate gluten-free variety.
- Albert Heijn describes the wholegrain variety as 100% wholegrain, with no added sugars.
- That wholegrain variety contains xylitol and carries a warning about excessive consumption. The separate gluten-free variety lists milk and lupin as allergens; check the information on each pack.
PLUS huismerk
PLUS sells Dutch gingerbread in several pack formats, including a 550 g plain, unsliced loaf.
- The different pack formats let you choose sliced or unsliced gingerbread for the week.
- The plain, unsliced variety lists rye and may contain wheat, barley and oats. PLUS mentions Fairtrade cocoa in its own-brand products containing cocoa, but that alone is not a Fairtrade claim for this gingerbread.
Jumbo huismerk
Jumbo offers, among other products, an own-brand Dutch gingerbread with a gluten-free label.
- Jumbo Lekker Vrij van Gluten Ongesneden Ontbijtkoek is listed as a 300 g pack.
- A gluten-free claim says nothing about Fairtrade. Also check the specific pack for other allergens and the exact scope of any certifications.
Koek & Bakker / Goud Gebakken
ALDI sells, among other products under these names, plain unsliced Dutch gingerbread and a sliced Zero variety.
- Goud Gebakken plain unsliced gingerbread is listed as a 550 g pack; Koek & Bakker Zero as a 485 g pack with no added sugars.
- ‘Zero’ doesn’t describe the full nutritional value or confirm Fairtrade status. Read the nutritional information and check for a certification claim on the variety you choose.
Dutch gingerbread at Joybuy
Related products coming soon.
Frequently asked questions
Does Fairtrade chocolate in a supermarket prove that Dutch gingerbread is Fairtrade?
No. A Fairtrade claim on chocolate or other products doesn’t automatically apply to Dutch gingerbread. Check the specific pack or product page for a certification or claim, and see whether it applies to the gingerbread itself or just one ingredient.
How do I compare regular Dutch gingerbread with a lower-sugar variety?
Compare the nutritional information per 100 g and per portion for the products you’re considering. The Netherlands Nutrition Centre (Voedingscentrum) lists 11.2 g of sugars and 1.1 g of fibre in a 30 g slice of regular Dutch gingerbread, compared with 7.3 g of sugars and 3.6 g of fibre in a same-sized slice of lower-sugar gingerbread. Values may differ between individual brands and varieties.
Can I rely only on ‘gluten-free’ or ‘wholegrain’ when choosing Dutch gingerbread?
No. Check the full allergen information for the variety you’ve chosen. PLUS lists rye and possible traces of wheat, barley and oats for one plain gingerbread; Albert Heijn lists milk and lupin for a separate gluten-free Peijnenburg variety. ‘Wholegrain’ and ‘gluten-free’ also answer different questions.
Does Dutch gingerbread always contain iodised salt?
Don’t assume that it does. If iodine in the salt is relevant to your choice, check whether the ingredients information on the specific pack clearly states that it contains iodised salt.