Choose Dutch breakfast cake for Mother’s Day on Fairtrade grounds only if the current packaging displays the certification mark or a clear statement identifying Fairtrade ingredients. For a composite product bearing a Fairtrade logo with an arrow, Fairtrade International advises you to read the explanation on the packaging: the logo does not mean that every ingredient is Fairtrade-certified. Organic or wholegrain status alone is not proof of Fairtrade.
You want to check whether the Dutch breakfast cake you choose for Mother’s Day breakfast carries a Fairtrade mark or a statement identifying Fairtrade ingredients. For composite products, you should also read the explanation accompanying the logo.
You might compare wholegrain options with other Dutch breakfast cakes and check the nutritional information per 100 g and per portion. If you’re buying for someone else, check the ingredients and allergens on the packaging too.
You’re looking for a flavour and pack format that suit the Mother’s Day occasion, such as pre-sliced cake to share or individually wrapped portions.
If Fairtrade is essential, first check the Fairtrade information on the specific Dutch breakfast cake. Then compare its ingredients, flavour and portion format.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Fairtrade information | Check the certification mark or ingredient statement on the current packaging. If there’s a logo with an arrow, read the accompanying explanation too. | If Fairtrade is a deciding factor for my Mother’s Day breakfast, I want to check the information on the specific Dutch breakfast cake I’m buying. For around 50% of consumers, this is the top priority. |
| Ingredients and allergens | Read the ingredients and allergen information; compare sugars and fibre per 100 g and, where stated, per portion. | If I’m buying Dutch breakfast cake for someone else, I want to know which grains it contains and whether any potential allergens are listed. Around 30% of consumers say these ingredients are their top priority. |
| Flavour and portion format | Check the flavour and whether the cake is whole, sliced or individually wrapped. | For a breakfast to share, I find pre-sliced pieces convenient; for a small treat, an individual portion may be a better fit. Flavour and portion format matter most to around 20% of consumers. |
These labels describe different qualities. An organic or wholegrain Dutch breakfast cake doesn’t automatically carry a Fairtrade mark.
Check the Fairtrade information on the product itself. If there’s a logo with an arrow, read the explanation on the packaging.
A shop stocking Fairtrade products doesn’t confirm that a specific Dutch breakfast cake is Fairtrade.
Check the information on the current packaging for the variant you’ve chosen, rather than assuming it from the shop or category.
Dutch breakfast cake can contain rye or wheat, and some products may carry a warning about traces of nuts. A statement about no added sugar also doesn’t tell you how much sugar is in a portion.
Check the allergen information on the packaging you’ve chosen, and compare the nutritional values per 100 g with those per portion if both are listed.
Peijnenburg offers a range of Dutch breakfast cakes, including wholegrain and sliced options. Compare the information for the variant you’re planning to buy.
Jumbo offers Dutch breakfast cake in a range of flavours and varieties, including plain and wholegrain.
The plain PLUS Korenlanders option is one to compare with other Dutch breakfast cakes for ingredients and allergens.
According to the product information from PLUS, GIJS Organic Plain Dutch Breakfast Cake is an organic option.
Look for the Fairtrade mark or a clear statement identifying Fairtrade ingredients on the current packaging of the Dutch breakfast cake you’ve chosen. Fairtrade International explains that, for a composite product with a logo bearing an arrow, the ingredients available as Fairtrade are certified. Read the explanation on the packaging to understand what the mark means for that product.
No. An organic label alone doesn’t prove Fairtrade certification. Check both labels separately on the packaging of the variant you choose.
Read the ingredients and allergen information on the current packaging, especially if the person you’re buying for needs to avoid certain ingredients. For its Korenlanders Bakers’ Plain Dutch Breakfast Cake, PLUS lists wheat, rye and cereals containing gluten, and states that the product may contain nuts. This doesn’t automatically apply to other variants.
