Shoppers who want to check the Fairtrade mark
You want to know whether the claim on the packaging applies to this particular currant bun. Fairtrade Netherlands advises checking the explanatory text on the packaging if the logo has an arrow.
Only choose currant buns as a Fairtrade option if the current packaging displays the Fairtrade mark and the accompanying product claim. For a product made with several ingredients, check which ingredients that claim applies to. A supermarket-wide Fairtrade claim tells you nothing about a specific currant bun. Then, for your family dinner, compare the number of buns, allergens, nutritional information and storage advice.
You want to know whether the claim on the packaging applies to this particular currant bun. Fairtrade Netherlands advises checking the explanatory text on the packaging if the logo has an arrow.
Before sharing the buns around the table, you need information about the ingredients and possible traces in the variety you’ve chosen. The Netherlands Nutrition Centre stresses the importance of checking the label if you have a food allergy.
You’re looking for the right number of currant buns and want to know what to do with any leftovers. Check the freezing advice on the packaging you choose, and compare nutritional information, such as fibre per 100 g.
Start with the Fairtrade claim on the currant bun itself. If that isn’t a requirement for you, compare standard varieties for your family dinner by quantity, allergens, nutritional information and storage.
| What to consider | What should you check? | Who is this important to? |
|---|---|---|
| Fairtrade claim | Check the mark on the current packaging and read which ingredients are covered by the accompanying Fairtrade claim. | I want to see exactly what the Fairtrade claim on this particular currant bun covers; around 42% of consumers prioritise verifiable status. |
| Quantity and storage | Compare the number of buns with the number of people eating, and read the use-by and freezing instructions for the variety you’ve chosen. | If there are buns left over, I want to know how to store them; around 25% of consumers prioritise a suitable portion for the family. |
| Allergens and nutritional information | Read the current allergen information, including possible traces, and compare nutritional values such as fibre per 100 g. | If anyone in my family has an allergy, I want to check the ingredients before sharing the buns; around 33% of consumers give allergens and nutritional information top priority. |
A supermarket selling Fairtrade products in other categories tells you nothing about the certification of a specific currant bun.
Check the mark and accompanying text on the current packaging of the variety you want to buy.
When choosing, go by what the ingredients list says about the salt in these currant buns, rather than making assumptions based on the product category.
Read the ingredients list if iodine is a relevant nutritional consideration for your household. If you’re unsure, ask the manufacturer or retailer for product information.
A variety you choose for its fibre content may still contain allergens. For example, Jumbo lists gluten and milk among the ingredients in its pack of six raisin and currant buns, as well as possible traces of other allergens.
First check the current allergen information for the variety you’ve chosen, then compare its nutritional value.
A larger pack is only a good choice if you’ll use the buns in time or can store them according to the instructions.
Choose a pack size to suit your gathering and follow the freezing advice on the packaging for any leftovers.
Albert Heijn stocks standard and wholemeal raisin and currant buns.
Jumbo lists a pack of six raisin and currant buns.
PLUS lists currant buns in packs of six and eight.
ALDI lists raisin and currant buns in a pack of six.
Lidl lists currant buns in its bread range.
No. For a product made with several ingredients, you need to check which ingredients the claim applies to. Fairtrade Netherlands says that an arrow beside the logo points to additional text on the packaging; check this text for the currant buns you’ve chosen.
No. A claim about the product range doesn’t confirm that a specific currant bun is certified. Check the current packaging for that exact variety for the mark and accompanying product claim.
Before sharing the buns, read the allergen information on the packaging of the currant buns you’ve bought, including any warnings about possible traces. The Netherlands Nutrition Centre highlights the importance of label information for food allergies. Don’t rely on the ingredients listed for a different variety.
It depends on the variety you’ve chosen and the instructions on the packaging. For certain currant buns, Albert Heijn and PLUS say they can be frozen at home on the day of purchase. Follow the storage advice for your particular pack.