Holidaymakers who look for Fairtrade
You want to know whether a Fairtrade label applies to the currant buns you’ve chosen, rather than just another product in the range. Check the logo and the information on the pack.
Only choose currant buns for your holiday home as a Fairtrade option if the label on that specific pack displays a relevant certification mark or clearly states that it contains Fairtrade ingredients. A supermarket’s range of Fairtrade products doesn’t prove that the currant buns themselves are Fairtrade. Also check that the storage instructions, ingredients and allergens suit your plans for your stay.
You want to know whether a Fairtrade label applies to the currant buns you’ve chosen, rather than just another product in the range. Check the logo and the information on the pack.
You’re buying currant buns before you leave to last for several days. Check the freezing and defrosting instructions for your chosen variety, and make sure your holiday home has freezer space.
You want to check the ingredients, allergens and type of salt listed for your group. Read the current packaging, as product information can change.
Check the Fairtrade label on the currant buns themselves, and also make sure the storage instructions and ingredients are right for your stay.
| What to consider | What to check when buying | Who is this most important for? |
|---|---|---|
| Fairtrade label | Check the certification mark on the pack. If there’s an arrow next to the logo, read the information about which ingredients it applies to. | I want the Fairtrade claim to apply to my currant buns, not other products from the shop. Around 46% of consumers prioritise verifiable Fairtrade status. |
| Stocking up and storage | Check whether and when you can freeze the buns, and what to do after defrosting. Make sure there’s freezer space at your holiday home. | If I’m bringing breakfast for several days, I want to know how to store the buns without having to shop every day. Around 27% of consumers prioritise planning ahead with their supplies. |
| Ingredients and allergens | Read the current ingredients and allergen information, including any possible traces and the type of salt listed. | When shopping for a group, I want to check which ingredients and allergens matter. For around 27% of consumers, this information on the label is the deciding factor. |
A supermarket selling Fairtrade products tells you nothing about the certification of the currant buns you’ve chosen. For example, Jumbo’s separate Fairtrade category doesn’t confirm a Fairtrade claim for its raisin and currant buns.
Check the label on the specific pack of currant buns.
For a product made with several ingredients, a Fairtrade logo with an arrow means you should read the explanation on the pack. According to Fairtrade Netherlands, the product must contain at least 20% Fairtrade ingredients overall; this doesn’t mean every ingredient is Fairtrade.
Check the back of the pack to see which ingredients the claim applies to, and decide whether that meets your needs.
Albert Heijn says that its fresh-frozen currant buns must not be refrozen after defrosting.
Check the freezer space before you leave, and only defrost as many buns as you expect to use during your stay.
The product information discussed here doesn’t use the same name for salt in every case: Jumbo lists baker’s salt for its raisin and currant buns, while Albert Heijn lists iodised salt for one of the varieties discussed.
If the type of salt matters to you, read the ingredients list on the pack you’re buying.
Albert Heijn gives different storage instructions for its standard and fresh-frozen currant buns.
Jumbo provides ingredients and allergen information for its raisin and currant buns, as well as having a separate Fairtrade category.
PLUS is worth considering if you’re also thinking about buying a product containing cocoa alongside your currant buns.
No, not necessarily. According to Fairtrade Netherlands, a composite product carrying a Fairtrade logo with an arrow must contain at least 20% Fairtrade ingredients overall. Read the information on the pack to see which ingredients the claim applies to.
Only treat these varieties as a Fairtrade option if their current packaging displays a certification mark or makes a clear claim about the ingredients. A shop’s Fairtrade range or the storage information for its currant buns isn’t enough.
Follow the storage instructions for the variety you buy and check whether there’s freezer space. According to Albert Heijn, you can freeze the standard currant buns discussed here at home on the day you buy them and use them within one month. The fresh-frozen variety discussed here should be kept at −18 °C and must not be refrozen after defrosting.
Read the ingredients list on the pack you’ve chosen. Jumbo lists baker’s salt for its raisin and currant buns discussed here, while Albert Heijn lists iodised salt for one of the varieties discussed. Don’t assume the same type is listed for all currant buns.