Who is this choice important for?

Consumers who require Fairtrade certification

You want to be able to check that the Fairtrade claim applies to the currant bun you’ve chosen, not just to the supermarket or another product category.

Consumers who compare labels

You check the ingredients, allergens and nutritional information, including fibre and salt. If iodised salt matters to you, you also check the ingredients list.

Consumers shopping for everyday essentials

You want to know how many currant buns are in a pack and whether the pack you’ve chosen is available, without losing sight of your personal Fairtrade requirements.

What should you look for in currant buns?

When shopping, decide what matters most to you: Fairtrade proof for the product, information on the label, or a suitable pack that’s available to buy. Always check the Fairtrade claim for the specific currant bun you’re choosing.

What to consider What to check Who it matters to
Fairtrade status of the currant bun Check the Fairtrade mark or the exact claim on the packaging or current product page. If Fairtrade is a requirement for me, I want to see whether the claim applies to the whole currant bun or to a named ingredient. For around 50% of consumers, this product-specific proof matters most.
Ingredients and nutritional information Read the ingredients and allergen information; compare fibre and salt on the same basis, for example per 100 g. When choosing, I want to know what’s in my currant bun and which nutritional information is relevant to my decision. Around 30% of consumers put this label information first.
Pack size and availability Check the number of buns and whether they’re available at your shop. When doing my shopping, I want a pack with a suitable number of currant buns that I can actually buy. This is the main consideration for around 20% of consumers.

Common mistakes

  • Assuming a supermarket’s Fairtrade range means its currant buns are Fairtrade

    Fairtrade Netherlands lists products such as coffee, tea and chocolate at various supermarkets. This doesn’t tell you whether an individual currant bun is certified.

    Check the packaging or current product page for the currant bun you’ve chosen to see exactly what the mark or claim applies to.

  • Assuming every currant bun contains iodised baker’s salt

    According to the Netherlands Nutrition Centre, using baker’s salt to bake bread is not compulsory in the Netherlands. So a mention on one product doesn’t apply to every currant bun.

    If this ingredient matters to you, check the label for baker’s salt or iodised salt. For unwrapped bread, ask about the ingredients.

  • Going by the product name alone

    Product information for currant buns from Jumbo and Albert Heijn includes ingredients such as wheat and milk. Ingredients, allergens and nutritional values can vary from one product to another.

    Read the current allergen information and compare nutritional details on the same basis, such as per 100 g or per serving.

Brands to consider

Albert Heijn

Albert Heijn has a dedicated category for currant buns and muesli buns.

  • The product information for AH large raisin currant buns lists ingredients, allergens, nutritional values and iodised salt.
  • Fairtrade products in other Albert Heijn categories are no proof that these currant buns have Fairtrade status; check the product itself.

Jumbo

Jumbo provides online information about raisin currant buns in a pack of six.

  • The product information lists ingredients, allergens, nutritional values and baker’s salt.
  • Jumbo’s Fairtrade range of coffee, chocolate and tea does not confirm that these currant buns are certified.

ALDI

ALDI has a product page for raisin currant buns in a pack of six.

  • The product page gives the product type and number of buns.
  • ALDI’s Fairtrade products in other categories don’t tell you whether these currant buns have Fairtrade status.

PLUS

In 2023, Fairtrade Netherlands described Fairtrade cocoa in PLUS own-brand products.

  • This information can help you distinguish claims about individual ingredients from claims about a whole product.
  • A claim about own-brand cocoa doesn’t confirm that a current PLUS currant bun is Fairtrade-certified. Check the packaging or product page for that specific bun.

Currant buns at Joybuy

Related products coming soon.

Frequently asked questions

Can I consider a currant bun from Jumbo, Albert Heijn or ALDI to be Fairtrade?

Only if the Fairtrade mark or a clear certification claim for the currant bun you’ve chosen appears on the packaging or current product page. Product information from these supermarkets about currant buns doesn’t in itself confirm Fairtrade status; that doesn’t rule out another product being certified.

Is a supermarket’s Fairtrade range enough proof?

No, a claim about the range doesn’t automatically apply to every currant bun. Fairtrade Netherlands also lists other product categories at Albert Heijn, Jumbo, ALDI and PLUS. So check the claim for the specific product and whether it applies to the whole product or just one ingredient.

Does every Dutch currant bun contain iodised baker’s salt?

No. According to the Netherlands Nutrition Centre, using baker’s salt when baking bread is not compulsory. Check the ingredients list for your chosen currant bun if baker’s salt or iodised salt matters to you.

How should I store packaged currant buns?

Follow the storage advice on the packaging of the product you’ve chosen. For Jumbo raisin currant buns, the advice is to store them in a dry, dark place; for other products, also check the instructions for freezing.