Who is this choice for?

The host who puts Fairtrade cocoa first

You want a waffle with a specific Fairtrade cocoa claim for your neighbourhood get-together. An egg waffle could fit the bill, even if you originally had syrup waffles in mind. Check the label to see which ingredient the claim applies to.

The host who wants to serve syrup waffles

You’re looking for the familiar syrup waffle to put on a sharing platter. A chocolate flavour, retailer’s name or general cocoa policy doesn’t in itself tell you whether the syrup waffle you’ve chosen carries a Fairtrade label.

The host who takes allergens into account

You don’t know every guest’s dietary requirements. As ingredients and allergens vary between waffles, check the latest packaging before you buy and keep it available when serving.

What should you look for when choosing?

First decide whether the Fairtrade cocoa claim or serving a genuine syrup waffle matters more to you. Then check the ingredients and allergens for the exact product.

What to consider What to check when buying Who it matters to
Fairtrade cocoa Look for a Fairtrade cocoa claim specific to the product on the packaging, and check which ingredient it applies to. Fairtrade International also permits mass balance for cocoa. If the cocoa’s origin claim is my first priority, I want to be able to identify it on the waffle itself, even if it turns out not to be a syrup waffle. Around 50% of consumers put this Fairtrade cocoa choice first.
Type of waffle Read the product description: according to PLUS, PLUS Wafels Choco Fairtrade are egg waffles with hazelnut-flavoured filling, while PLUS Stroopwafels are described as syrup waffles. For my neighbourhood get-together, I mainly want to put syrup waffles on the table, not another waffle from the same shop category. For around 30% of consumers, this product type is the top priority.
Allergens Check the latest ingredients list and allergen information on each pack you choose. Keep this information available when serving a sharing platter. When guests help themselves from the platter, I want to be able to show them the right allergen information. This is the main concern for around 20% of consumers when making this choice.

Common mistakes

  • Mistaking a Fairtrade cocoa waffle for a syrup waffle

    PLUS labels Wafels Choco Fairtrade as containing Fairtrade cocoa, but describes the product as egg waffles with hazelnut-flavoured filling. That’s a different choice from a classic syrup waffle.

    Read both the Fairtrade label and the product description before deciding what to put on the buffet table.

  • Assuming a general cocoa policy applies to a specific product

    Lidl describes its cocoa certifications for own-brand products. This doesn’t confirm which label appears on a particular pack of Sondey syrup waffles.

    Base your Fairtrade choice on the label for the exact product.

  • Treating an old product page as a current buying option

    Jumbo says that Fair Trade Original Mini Stroopwafels are no longer available. What’s more, the Fairtrade terms listed applied to cane sugar and invert sugar syrup, not to a confirmed Fairtrade cocoa claim.

    Before you shop, check that the product you want is actually available and which ingredients the label applies to.

  • Overlooking allergens when serving a shared platter

    The waffles described have different ingredients and allergens. Choosing based on flavour or a certification doesn’t give guests the information they need to decide whether a waffle is suitable for them.

    Check the latest packaging and keep the ingredients and allergen information available when serving.

Relevant brands and retailers

These product ranges show why the name syrup waffle, a Fairtrade label and allergen information each need to be checked separately.

PLUS

At PLUS, you can see the difference between a waffle with a specific Fairtrade cocoa claim and a product described as a syrup waffle.

  • PLUS Wafels Choco Fairtrade carries a Fairtrade cocoa label.
  • PLUS describes this product as egg waffles with hazelnut-flavoured filling, not as syrup waffles. Check separately for any Fairtrade label on PLUS Stroopwafels.

Daelmans

An option if you’re looking for a product traditionally sold as a syrup waffle for your neighbourhood get-together.

  • Albert Heijn’s product page lists Daelmans Stroopwafels as a pack of 10 filled with caramel syrup.
  • Albert Heijn lists wheat, milk and soya as allergens. If you want Fairtrade cocoa, check the packaging of the product you choose.

Jumbo

Worth considering if you want to compare different sizes of syrup waffles and a specific variety labelled gluten-free.

  • Jumbo’s syrup waffle category includes standard, mini and specifically labelled gluten-free syrup waffles.
  • Jumbo says Fair Trade Original Mini Stroopwafels are no longer available. The Fairtrade information on that page relates to cane sugar and invert sugar syrup.

Albert Heijn

A place to compare the product description and allergens for AH syrup waffles with what you need for your get-together.

  • Albert Heijn describes AH Stroopwafels as vegan and lists wheat and soya as allergens.
  • According to the product page, the product may contain milk or lactose. Check the product you choose separately for a Fairtrade cocoa claim.

Lidl

Sondey Roomboter stroopwafels are a traditional syrup waffle option to assess by checking the packaging and ingredients.

  • Lidl describes Sondey Roomboter stroopwafels as a pack of 12, weighing 480 g.
  • Lidl’s general statement about certified cocoa in own-brand products doesn’t confirm a specific Fairtrade cocoa claim for these syrup waffles.

Syrup waffles and waffles on Joybuy

These products are a good fit for a get-together where syrup waffles or a waffle with chocolate and caramel take centre stage. If you specifically need Fairtrade cocoa, check the label on the latest packaging for the product you choose.

Kanjers Extra Delicious Stroopwafels, 10 pieces

Kanjers Extra Delicious Stroopwafels, 10 pieces

An option if you want to serve syrup waffles at your neighbourhood get-together. The product name says the pack contains 10 pieces; check the latest packaging for a Fairtrade cocoa claim and allergen information before serving them to guests.

View on Joybuy
Kanjers Original Stroopwafels, 8 pieces

Kanjers Original Stroopwafels, 8 pieces

A good choice if you’re looking for standard syrup waffles to share. The product name says the pack contains 8 pieces; check the latest label for a Fairtrade cocoa claim and for allergen information if you’re serving guests with allergies.

View on Joybuy
Kanjers Milk Chocolate Caramel Waffles, 4 pieces

Kanjers Milk Chocolate Caramel Waffles, 4 pieces

An option if you’d like to serve a waffle with milk chocolate and caramel at your get-together; the product name says the pack contains 4 pieces. A mention of UTZ cocoa doesn’t confirm Fairtrade cocoa. Check the latest packaging carefully for allergens too, particularly any mention of nuts.

View on Joybuy

Frequently asked questions

Are PLUS Wafels Choco Fairtrade Fairtrade syrup waffles?

No. PLUS labels them as containing Fairtrade cocoa, but describes the product as egg waffles with hazelnut-flavoured filling. So they’re a choice if you want a waffle with that specific cocoa claim, not a classic syrup waffle.

Are all the ingredients in a Fairtrade cocoa waffle Fairtrade?

A cocoa label alone doesn’t mean that. Fairtrade International distinguishes between labels for products with multiple ingredients and labels for specific ingredients. The organisation also permits mass balance for cocoa, which means Fairtrade and non-Fairtrade cocoa may be physically mixed. Read the explanation of the certification on the packaging.

Where can I find allergen information for packaged waffles?

Read the ingredients list and allergen information on the latest packaging before buying or serving the waffles. The Netherlands Food and Consumer Product Safety Authority says that legally required allergens must be listed in the ingredients list; keep the packaging available for guests at your get-together.

Can I still choose Jumbo’s Fair Trade Original Mini Stroopwafels for my get-together?

Jumbo says on the product page that these mini syrup waffles are no longer available. The Fairtrade terms listed there relate to cane sugar and invert sugar syrup; they don’t confirm Fairtrade cocoa.