Who is this choice for?

Tea drinkers who want to check for Fairtrade cocoa

You’re looking for a stroopwafel that clearly states whether its Fairtrade claim applies specifically to cocoa or chocolate. A brand name or general statement isn’t enough: check which ingredients the claim covers.

Fans of a warm stroopwafel

You’re mainly looking for a stroopwafel to enjoy with a hot cup of tea. The Daelmans product page on PLUS explains how to warm one by placing it briefly on top of a hot drink.

Shoppers with ingredient or allergen requirements

Perhaps you’re looking for a vegan or gluten-free stroopwafel, or need to avoid certain allergens. Check these details separately: they don’t in themselves tell you whether a product is Fairtrade.

What should you check when choosing?

First decide whether Fairtrade cocoa is a must-have. Then choose a stroopwafel based on its size, how you’ll enjoy it with your tea and any ingredient requirements.

What to consider What to check before buying Who is this most important for?
Fairtrade cocoa Check the packaging or product page to see which ingredient the Fairtrade claim applies to. A mention that applies only to sugar doesn’t substantiate a claim about cocoa. I want a stroopwafel to enjoy with tea, but I’ll only buy one if its Fairtrade status for cocoa or chocolate is clear. This would be the top consideration for around 42% of consumers with this shopping requirement.
Tea break and size Check that it’s a stroopwafel, how many are in the pack and whether there are instructions for warming it on a hot cup. What matters most to me is that the stroopwafel suits how I drink tea, whether at home or with a group. This would be the first thing to consider for around 33% of consumers.
Ingredients and allergens Read the current ingredients and allergen information, and check that any vegan or gluten-free claim applies to the specific product. If I need to avoid certain ingredients, I first want to know which stroopwafel meets my requirements. Around 25% of consumers would make suitability their main consideration.

Common mistakes

  • Assuming a Fairtrade name means the cocoa is Fairtrade

    For Fair Trade Original Mini Stroopwafels, Jumbo lists Fairtrade sourcing for cane sugar and invert sugar syrup. This doesn’t mean the cocoa or chocolate in the stroopwafels is Fairtrade.

    Check which ingredient the claim refers to. Fairtrade International also advises checking the back of the packaging for products made with multiple ingredients.

  • Comparing an egg waffle with a stroopwafel

    According to PLUS, PLUS Wafels Choco Fairtrade carries the ‘Fairtrade Cacao’ claim, but it’s an egg waffle with hazelnut-flavoured filling. It isn’t a stroopwafel, so the two aren’t directly comparable.

    Check the product description and ingredients before attributing a Fairtrade claim to a stroopwafel.

  • Confusing a dietary claim with a Fairtrade claim

    The vegan claim on AH Stroopwafels and the gluten-free product name used by Jumbo describe different qualities from the sourcing of the cocoa. Ingredients and allergens also vary from product to product.

    Check the current packaging for both: review the ingredients and allergens separately from any Fairtrade claim.

  • Assuming a product listing means the item is available to buy

    Jumbo’s page for Fair Trade Original Mini Stroopwafels includes product information, but also says the item is no longer part of its online range.

    Check with the retailer that the specific product is available before planning to serve it with tea.

Brands and ranges to consider

Fair Trade Original

Jumbo describes these mini stroopwafels as individually wrapped and sold in a box of 150.

  • Jumbo lists Fairtrade sourcing for the cane sugar and invert sugar syrup in this product.
  • This doesn’t substantiate a Fairtrade cocoa claim. Jumbo also says the item is no longer part of its online range.

Daelmans

The stroopwafels listed by PLUS are an option if you’d like to warm one on top of a hot cup of tea.

  • The PLUS product page mentions butter, cinnamon and vanilla, and recommends warming the stroopwafel on top of a hot drink.
  • If a Fairtrade cocoa claim is essential to your choice, check the packaging separately.

Albert Heijn

AH Stroopwafels are labelled vegan on the product page.

  • The product information lists wheat and soya, so you can check for these ingredients specifically.
  • According to Albert Heijn, the product may also contain milk and lactose. The vegan claim doesn’t prove Fairtrade status.

Jumbo

Jumbo’s range overview includes both regular stroopwafels and Jumbo Lekker Vrij van Gluten Stroop Wafels.

  • The specific gluten-free product name gives you a clear starting point when checking this variant.
  • A gluten-free claim says nothing about Fairtrade cocoa. Check any Fairtrade claim on the packaging of each product.

PLUS

PLUS highlights Fairtrade cocoa in its own-brand products containing cocoa.

  • According to the product page, PLUS Wafels Choco Fairtrade carries the specific claim ‘Fairtrade Cacao’.
  • This is an egg waffle with hazelnut-flavoured filling, not a stroopwafel. Don’t assume the claim applies to other waffles.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is one Fairtrade ingredient enough to call a stroopwafel a Fairtrade chocolate stroopwafel?

No, the claim must cover the ingredient in question. For Fair Trade Original Mini Stroopwafels, Jumbo lists cane sugar and invert sugar syrup; this doesn’t substantiate a claim about Fairtrade cocoa or chocolate.

How do I read a Fairtrade claim on a biscuit with multiple ingredients?

Check which certification or specific ingredient claim appears on the product, and read the information on the packaging. Fairtrade International explains that products made with multiple ingredients may include further information on the back about the ingredients and how they were sourced.

Can you warm a stroopwafel on a cup of hot tea?

Yes. The PLUS product page recommends placing a Daelmans Stroopwafel on top of a cup of hot drink for two minutes. For other varieties, follow the instructions on the packaging.

Where can I check the allergens in prepacked stroopwafels?

Read the ingredients and allergen information on the current packaging. According to the Netherlands Food and Consumer Product Safety Authority, any allergens that must be declared in prepacked food must be clearly identified in the ingredients list. For stroopwafels, check in particular for wheat, milk and soya.

Is a gluten-free stroopwafel also a Fairtrade stroopwafel?

Not on the basis of the gluten-free claim alone. Jumbo lists Jumbo Lekker Vrij van Gluten Stroop Wafels. Check the packaging separately to see whether it also carries a Fairtrade claim and which ingredient that claim applies to.