What should you check when choosing?
First decide whether Fairtrade cocoa is a must-have. Then choose a stroopwafel based on its size, how you’ll enjoy it with your tea and any ingredient requirements.
| What to consider |
What to check before buying |
Who is this most important for? |
| Fairtrade cocoa |
Check the packaging or product page to see which ingredient the Fairtrade claim applies to. A mention that applies only to sugar doesn’t substantiate a claim about cocoa. |
I want a stroopwafel to enjoy with tea, but I’ll only buy one if its Fairtrade status for cocoa or chocolate is clear. This would be the top consideration for around 42% of consumers with this shopping requirement. |
| Tea break and size |
Check that it’s a stroopwafel, how many are in the pack and whether there are instructions for warming it on a hot cup. |
What matters most to me is that the stroopwafel suits how I drink tea, whether at home or with a group. This would be the first thing to consider for around 33% of consumers. |
| Ingredients and allergens |
Read the current ingredients and allergen information, and check that any vegan or gluten-free claim applies to the specific product. |
If I need to avoid certain ingredients, I first want to know which stroopwafel meets my requirements. Around 25% of consumers would make suitability their main consideration. |
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Frequently asked questions
Is one Fairtrade ingredient enough to call a stroopwafel a Fairtrade chocolate stroopwafel?
No, the claim must cover the ingredient in question. For Fair Trade Original Mini Stroopwafels, Jumbo lists cane sugar and invert sugar syrup; this doesn’t substantiate a claim about Fairtrade cocoa or chocolate.
How do I read a Fairtrade claim on a biscuit with multiple ingredients?
Check which certification or specific ingredient claim appears on the product, and read the information on the packaging. Fairtrade International explains that products made with multiple ingredients may include further information on the back about the ingredients and how they were sourced.
Can you warm a stroopwafel on a cup of hot tea?
Yes. The PLUS product page recommends placing a Daelmans Stroopwafel on top of a cup of hot drink for two minutes. For other varieties, follow the instructions on the packaging.
Where can I check the allergens in prepacked stroopwafels?
Read the ingredients and allergen information on the current packaging. According to the Netherlands Food and Consumer Product Safety Authority, any allergens that must be declared in prepacked food must be clearly identified in the ingredients list. For stroopwafels, check in particular for wheat, milk and soya.
Is a gluten-free stroopwafel also a Fairtrade stroopwafel?
Not on the basis of the gluten-free claim alone. Jumbo lists Jumbo Lekker Vrij van Gluten Stroop Wafels. Check the packaging separately to see whether it also carries a Fairtrade claim and which ingredient that claim applies to.