Who is this choice relevant to?

Gift-givers who want to verify the Fairtrade cocoa claim

You’re looking for a small Mother’s Day treat and want to know whether the Fairtrade claim really applies to the chocolate biscuits you’ve chosen. So check the label on the packaging of the exact variety.

Gift-givers who need to check ingredients and allergens

If the recipient needs to avoid certain ingredients or allergens, read the current label. The Netherlands Food and Consumer Product Safety Authority says allergens must be listed on the label of prepacked foods.

Shoppers looking for biscuits as part of their regular food shop

You want to find a suitable treat in a supermarket. Use a shop’s range or cocoa policy to guide your search, but check the Fairtrade claim on each individual pack.

What should you look for when choosing?

Start with the exact chocolate biscuits: a Fairtrade claim on a shop page or in a brand’s policy may not apply to every variety. Then decide whether the pack is right for the recipient and the occasion you’re buying the biscuits for.

What to consider What to check when buying Who it matters to
Fairtrade cocoa Look for a Fairtrade mark or an explicit Fairtrade cocoa claim on the exact pack or product listing. If I want to choose Fairtrade because of the cocoa, I want to be able to find the claim on these biscuits. Around 36% of consumers put a verifiable Fairtrade choice first.
Flavour and pack size Check the biscuit variety described and the pack size; if you switch varieties, check the Fairtrade claim again. For a Mother’s Day treat, I want to choose a flavour the recipient will enjoy and a pack that suits the occasion. Around 29% of consumers put this gift choice first.
Ingredients and allergens Read the ingredients, allergen information and any cross-contamination warning on the current label. If the recipient needs to avoid certain ingredients or allergens, I don’t want to rely on a previous purchase or an old product page. Around 21% of consumers give this check their highest priority.
Availability Check your shop’s current range or look on the shelf; if you choose an alternative, check the claim on that pack again. I want to be able to pick up the biscuits during my regular food shop, without assuming that a product I saw before is still available. For around 14% of consumers, availability is their main concern.

Common mistakes

  • Assuming a shop’s policy applies to every biscuit on the shelf

    Albert Heijn and Lidl both mention more than one certification route for their own-brand cocoa. Their general policies therefore don’t confirm that every individual chocolate biscuit contains Fairtrade cocoa.

    Look for the Fairtrade claim on the product you’ve chosen, then check which variety you want to give.

  • Assuming ‘Fair’ in a product name means Fairtrade

    For Bio+ Fair Chocolade Koekjes, the product information consulted from Jumbo mentions an organic claim. That claim and the word ‘Fair’ do not, on their own, confirm that the biscuits contain Fairtrade cocoa.

    Check separately whether the exact product has a Fairtrade mark or an explicit Fairtrade cocoa claim.

  • Relying on old product information for allergen details

    Ingredients and product information can change. So a page you looked at previously is no substitute for checking the label on the pack you’re actually giving.

    Before giving or serving the biscuits, read the current allergen information and any cross-contamination warning. The Netherlands Food and Consumer Product Safety Authority highlights the allergen information required on prepacked products.

  • Assuming a seasonal product will always be available

    A shop’s range can vary by branch and over time. This is particularly relevant if you have a specific pack in mind for a special occasion.

    Check the current range or shelf. If your first choice isn’t available, check the Fairtrade claim and label again on any alternative.

Brands and shops to explore

A brand or shop can help you with your search, but it doesn’t determine the Fairtrade status of every chocolate biscuit in its range. Check the claim for the variety you’re actually choosing.

Verkade

Verkade is worth considering if you’re looking for chocolate biscuits where Fairtrade cocoa is mentioned for a specific variety.

  • Verkade mentions Fairtrade cocoa for Choco Wolken; Albert Heijn lists Fairtrade chocolate for Verkade Chocorondjes and Fairtrade cocoa for Choco S’mores.
  • Don’t assume these claims apply to all Verkade biscuits. Also check the ingredients and allergens for the variety you’ve chosen.

Albert Heijn

Albert Heijn is a shop where you can look for chocolate biscuits with a product-specific Fairtrade claim.

  • Albert Heijn says the cocoa in its own-brand products is certified by Rainforest Alliance or Fairtrade.
  • That policy doesn’t tell you which of those claims applies to an individual chocolate biscuit. Check the exact product.

Jumbo

Jumbo has a range of chocolate biscuits where you can look for a variety that suits you.

  • The product information for Bio+ Fair Chocolade Koekjes mentions an organic claim.
  • The word ‘Fair’ in the name and an organic claim don’t, on their own, confirm that these biscuits contain Fairtrade cocoa.

Lidl

Lidl is one shop to consider if you want to check the cocoa claim on chocolate biscuits during your food shop.

  • Lidl says that cocoa in its own-brand products may carry a Fairtrade, Rainforest Alliance or organic claim.
  • These different options don’t confirm that a specific chocolate biscuit is Fairtrade; check the pack.

ALDI

ALDI is a shop where you can compare individual chocolate products and chocolate biscuits by checking their packaging.

  • ALDI lists Fairtrade chocolate in its range and also describes Biscotto chocolate biscuits.
  • A Fairtrade chocolate claim doesn’t confirm that the Biscotto chocolate biscuits carry the same claim.

Lotus

Lotus is worth considering if the recipient likes Biscoff or speculoos.

  • Lotus describes Biscoff biscuits and a separate chocolate product containing Biscoff.
  • That chocolate product isn’t the same as chocolate biscuits. For any product you choose, check separately whether it states that it contains Fairtrade cocoa.

Joybuy products related to this topic

Related products coming soon.

Frequently asked questions

How can I recognise Fairtrade cocoa in chocolate biscuits?

Look for a Fairtrade mark or an explicit Fairtrade cocoa claim on the exact product. A shop’s general statement about its cocoa policy won’t tell you which certification applies to each individual biscuit.

Should I read the label again if I’ve bought these biscuits before?

Yes. Check the current pack if the ingredients or allergens matter to the recipient. The Netherlands Food and Consumer Product Safety Authority says allergens must be listed on the label of prepacked foods; Albert Heijn warns that online product information can change.

Do ‘organic’ and ‘Fair’ in a product name also mean Fairtrade?

No. Those words don’t, on their own, confirm that the product contains Fairtrade cocoa. Check whether the variety you’ve chosen has a Fairtrade mark or an explicit Fairtrade cocoa claim.

Are chocolate biscuits from Lidl or ALDI automatically Fairtrade?

Don’t assume this applies to an individual pack. Lidl mentions several certification routes for its own-brand cocoa, and ALDI lists Fairtrade chocolate in its range. For chocolate biscuits from either shop, check the claim on the exact product.