Who is this relevant to?

Hotel buyers looking to substantiate a Fairtrade cocoa claim

They want to link the claim to the cookies they have purchased, rather than relying on a general statement about the brand. A Fairtrade claim for cocoa does not automatically apply to the other ingredients.

Buffet managers responsible for allergen information

They need to inform guests when cookies are served on the buffet without their consumer packaging. The Netherlands Food and Consumer Product Safety Authority sets out the information requirements for unpackaged foods.

Breakfast teams choosing how to serve the cookies

They weigh up individually wrapped portions against serving the cookies loose. Whichever option they choose, it needs to be clear which current product and allergen information applies to the cookies on offer.

What should you look for?

First, check the Fairtrade cocoa claim for the exact variant. Then decide how guests will access the right allergen information for your chosen buffet presentation.

What to check How to check it Who this is for
Fairtrade cocoa Read the claim on the current packaging or product specification for the exact variant. Check whether it applies to the cocoa or the chocolate. I want to explain the basis for the Fairtrade cocoa claim on the buffet; this is the top priority for around 42% of consumers.
Allergen information Check the allergens in the chosen variant and, if serving the cookies loose, make the information available in line with the requirements of the Netherlands Food and Consumer Product Safety Authority. If I serve unpackaged cookies, I want to give guests accurate information before they eat them; this is the top priority for around 33% of consumers.
Portions and presentation Compare the packaging format and the number of cookies per portion. Make sure the current specification matches what is on the buffet. When restocking, I want to identify the right cookie and its related information easily; portion convenience is the top priority for around 25% of consumers.

Common mistakes

  • Using a brand promise as proof for every cookie

    A claim about Fairtrade cocoa in chocolate does not mean that all the ingredients are Fairtrade. Similarly, a retailer policy that includes multiple certification schemes does not confirm that a specific cookie contains Fairtrade cocoa.

    For each item you purchase, record the exact variant, the product-specific claim and the date you checked it.

  • Serving loose cookies without accessible allergen information

    Businesses in the Dutch hospitality sector must tell guests about allergens in unpackaged foods, according to the Netherlands Food and Consumer Product Safety Authority.

    Provide information at the buffet or arrange for staff to give it verbally in line with the regulator’s requirements.

  • Continuing to use an outdated product listing

    Ingredients and allergen information can change, so an old buffet label may no longer match the variant you have received.

    When a new delivery arrives, compare the label with the product specification you are using and update the buffet information if necessary.

Brands to start your search

A brand or retailer can help you find products, but always check the Fairtrade claim on the item you choose.

Verkade

Verkade says it uses Fairtrade cocoa in the chocolate on and in its cookies. Albert Heijn’s product page describes the milk chocolate in Verkade Lange Nekken as Fairtrade chocolate.

  • The product page also lists ingredients and allergen information for this variant.
  • The cocoa claim does not confirm that all the other ingredients are Fairtrade. Check the current packaging of the variant you order.

Albert Heijn huismerk

Albert Heijn says that the cocoa in its own-brand products is certified by either Rainforest Alliance or Fairtrade.

  • Its cocoa policy gives you a starting point when looking for cookies.
  • As Albert Heijn names two certification schemes, this policy does not confirm that an individual own-brand cookie contains Fairtrade cocoa.

Jumbo huismerk

Jumbo has an online category for chocolate cookies and biscuits that can be a useful starting point when choosing a product.

  • You can view individual products in the category.
  • A category listing does not confirm Fairtrade status. Check the claim on the packaging or specification for the item you choose.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Can I present all chocolate cookies from a brand as Fairtrade?

No. Base the information on the buffet on the claim for the specific product. Verkade says it uses Fairtrade cocoa in the chocolate on and in its cookies, but that does not automatically make the other ingredients Fairtrade.

What allergen information is needed for loose cookies on a Dutch hotel buffet?

For unpackaged cookies, the hotel must tell guests about any allergens before they eat them. According to the Netherlands Food and Consumer Product Safety Authority, this information can be provided in writing or electronically. It can also be given verbally if staff can provide it straight away, the information is available to staff and inspectors, and a clear sign tells guests how to ask for it.

Should I check the label again if I order the same cookie?

Yes. Compare the variant you receive with the information you use for the buffet. Albert Heijn warns that ingredients, nutritional and allergen information can change, and advises customers to check the packaging.

Is a supermarket’s cocoa policy enough to make a Fairtrade claim on the buffet?

No. Check the packaging or product specification for the cookie you choose. Albert Heijn names both Rainforest Alliance and Fairtrade for its own-brand cocoa; its policy does not tell you which claim applies to an individual variant.