Who is this choice relevant to?

Walkers who want to check for Fairtrade cocoa

You’re looking for an egg cake with chocolate or cocoa and want to know whether the packaging actually carries a Fairtrade claim. A different sustainability logo is not equivalent proof.

Walkers taking a snack with them

You want to work out how many portions to pack before setting off, and check how the egg cakes should be stored.

Walkers who need to check allergens

You check the current ingredients list and any warnings about cross-contamination. The egg cakes reviewed list ingredients including egg, wheat, milk and soya.

What should you look for when buying?

First decide whether Fairtrade cocoa is a must for you. That will help you choose between an egg cake without chocolate, a chocolate version whose label you can check, or an egg cake with separately wrapped chocolate. Then compare the packaging and nutritional information that matter for your walk.

Plain or wholemeal, without chocolate

A good fit if: you want to take a dry egg cake with you and don’t need it to contain Fairtrade cocoa.

The trade-off: this option doesn’t answer the question of whether the chocolate is Fairtrade certified.

Egg cake with chocolate

A good fit if: you want chocolate on your egg cake and can check the current cocoa claim on the packaging.

The trade-off: chocolate or another cocoa certification doesn’t automatically mean Fairtrade.

Egg cake with separate Fairtrade chocolate

A good fit if: you want to be able to check the Fairtrade claim on the chocolate separately.

The trade-off: this isn’t a ready-made chocolate egg cake, so you’ll need to buy and pack the chocolate separately.

What to consider What to check when buying Who it matters to
Fairtrade cocoa Look for the FAIRTRADE mark or an explicit Fairtrade cocoa claim on the current packaging. Fairtrade International advises checking the mark on the product. I want chocolate with my egg cake, but only if I can check the Fairtrade claim on the product. This is the top priority for around 33% of consumers.
Taking it with you and storage Check the number of items, portion size, best-before date and storage advice. I want to take a suitable amount with me and store the rest as directed on the packaging. Around 27% of consumers give this their highest priority.
Nutritional information Compare fibre, sugars and saturated fat per 100 g and per portion, and check the ingredients too. When choosing between varieties, I want to know what’s in a portion rather than relying on the front of the pack. Nutritional information matters most to around 20% of consumers.
Allergens Read the current ingredients list and any cross-contamination warning. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on labels. If an allergen is relevant to me, I need to be able to decide whether this particular egg cake is suitable. This check comes first for around 20% of consumers.

Common mistakes

  • Mistaking another cocoa certification for Fairtrade

    Jumbo’s description of its Chocolate Egg Cakes lists UTZ Certified Cocoa. This is not a Fairtrade claim.

    To check for Fairtrade cocoa, look for the mark or an explicit claim on the current packaging of the product you’re buying.

  • Relying on an old product page

    Jumbo says that the chocolate egg cake described is no longer available in its online range. Product information can change too.

    Check the current packaging for ingredients and nutritional values, and make sure the specific product is available before you buy.

  • Skipping the allergen information

    The varieties reviewed list ingredients including egg, wheat, milk and soya. Differences in the recipe or variety could affect your choice.

    Read the ingredients list and any cross-contamination warning on the packaging of the product you’re actually taking with you.

  • Choosing based only on a claim on the front

    A claim on the front doesn’t tell you on its own how much sugar, fat or fibre a portion contains.

    Compare the nutrition table per 100 g and per portion, and check the ingredients. The Netherlands Nutrition Centre also recommends reading the back of the packaging for this information.

Egg cake brands to consider

Albert Heijn

The own-label range includes wholemeal egg cakes with clear portion and nutritional information, making it easier to compare varieties.

  • The AH Wholemeal Egg Cakes page lists a 360 g pack, twelve 30 g portions and 3.5 g of fibre per 100 g, with advice to store in a cool, dry place away from light.
  • The listed ingredients include wheat, egg, milk and soya. Check the current packaging; the description of this variety is not proof of Fairtrade cocoa.

Jumbo

The own-label range includes plain, mini and wholemeal egg cakes. The chocolate variety described requires a separate check of its cocoa claim.

  • The different sizes and varieties make it possible to check the packaging and ingredients of each product.
  • Jumbo’s Chocolate Egg Cakes list UTZ Certified Cocoa rather than Fairtrade, and Jumbo says they’re no longer available in its online range.

Bolletje

Bolletje describes a crunchy cinnamon egg cake for anyone looking specifically for a crispier variety.

  • According to Bolletje, the cinnamon variety contains free-range eggs and has a milk coating.
  • Bolletje says this variety is only available at Kruidvat during special offers and isn’t part of its regular range. The product description doesn’t provide grounds to attribute a Fairtrade cocoa claim to this variety.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is UTZ Certified Cocoa on an egg cake the same as Fairtrade?

No. A UTZ statement doesn’t prove a Fairtrade claim. Jumbo’s Chocolate Egg Cakes list UTZ Certified Cocoa, and Jumbo says they’re no longer available in its online range. So don’t present this variety as a current Fairtrade egg cake.

How can I check whether the cocoa is Fairtrade?

Look for the FAIRTRADE mark or an explicit Fairtrade cocoa claim on the current packaging. Fairtrade International explains that mass balance may be used for cocoa: certified and non-certified cocoa can be mixed during processing, while the volumes sold as Fairtrade are tracked. An arrow next to the mark may point to further information about traceability.

Which allergens should I check in egg cakes?

Check the ingredients and any cross-contamination warning on the current packaging. The varieties described by Jumbo and Albert Heijn list ingredients including egg, cereals containing gluten or wheat, milk and soya. The Jumbo chocolate variety described also carries a warning about nuts.

What should I look for when taking egg cakes on a walk?

Choose an amount that you want to take with you and follow the storage advice on the packaging. The AH Wholemeal Egg Cakes and Jumbo Egg Cakes described advise storing in a cool, dry place away from light. Also check the best-before date on your pack.

Is a wholemeal egg cake automatically suitable for my dietary preferences?

No. The term wholemeal doesn’t answer every question about the ingredients or allergens. Compare the nutritional information per 100 g and per portion, read the ingredients and check separately for any Fairtrade cocoa claim.