Who is this choice relevant to?

Stallholder who wants to stick to traditional taaitaai

You want to sell taaitaai without quietly adding chocolate as a standard ingredient. The Albert Heijn Allerhande recipe contains no cocoa or chocolate, so first decide whether you want to make a chocolate version at all.

Stallholder offering a separate chocolate version

You want to use Fairtrade cocoa or chocolate and are choosing between cocoa powder for your own recipe and a visible addition, such as chocolate sprinkles or pieces of a chocolate bar. Check the current packaging and allergen information for each ingredient.

Stallholder selling unpackaged products

You sell taaitaai directly from a stall. According to the Netherlands Food and Consumer Product Safety Authority, information about allergens present must be available before purchase. If you prepare and sell food regularly, you must also have a HACCP food safety plan.

What should you consider when choosing?

Traditional taaitaai

Choose this if: you want to sell familiar taaitaai without chocolate as an addition.

The trade-off: you won’t be offering a chocolate version. The Albert Heijn Allerhande recipe contains no cocoa or chocolate.

Version with cocoa powder

Choose this if: you want to add cocoa powder to your own recipe for a separate chocolate version.

Please note: Fairtrade Original explains that its cocoa powder uses the mass balance principle. A Fairtrade claim does not mean that the cocoa has been kept physically separate.

Version with chocolate sprinkles or a chocolate bar

Choose this if: you want to use chocolate as a visible topping or addition in a separately named version.

Please note: the Fairtrade Original chocolate sprinkles checked may contain milk. The AH Biologisch chocolate bar checked contains milk and lactose, and may also contain cereals containing gluten and nuts.

What to consider What to check when buying Who is this most important to?
Fairtrade information Read the information on the current label and any explanation of mass balance. If I mention Fairtrade at my stall, I want to know which claim applies to my ingredient. This check is a top priority for around 42% of consumers.
Recipe and type of chocolate Decide whether you’re making traditional taaitaai or a separate version; then compare cocoa powder, chocolate sprinkles and chocolate bars. I want the addition I choose to suit the taaitaai I’m actually going to sell. For around 33% of consumers, choosing the recipe is their main concern.
Unpackaged sales Record the ingredients and allergens for each version, and make sure the information is available before purchase. When I sell unpackaged products, I need to be able to give customers accurate allergen information. For around 25% of consumers, this is the most important practical consideration.

Common mistakes

  • Treating chocolate as a standard ingredient in taaitaai

    The Albert Heijn Allerhande taaitaai recipe contains no cocoa or chocolate. A chocolate ingredient is therefore suited to a deliberately chosen, separately named version.

    Before placing an order, decide whether you want to sell traditional taaitaai, a chocolate version or both.

    An extra version also means you’ll need separate recipe and product information.

  • Assuming Fairtrade means the cocoa is physically segregated

    Fairtrade Original explains that its cocoa powder uses mass balance: Fairtrade cocoa may be mixed with or replaced by non-certified cocoa. Albert Heijn also mentions mass balance for the AH Biologisch chocolate bar checked.

    Check the current label, and don’t make a broader claim than the one shown there.

  • Overlooking allergens in the chocolate addition

    Fairtrade Original states that its dark chocolate sprinkles may contain milk. The AH Biologisch chocolate bar checked contains milk and lactose, and may also contain cereals containing gluten and nuts.

    Keep an up-to-date ingredients and allergens list for each recipe version. For unpackaged sales, customers should be able to consult it or receive the information before purchase.

    Whenever an ingredient or recipe changes, you’ll need to check the customer information again.

  • Selling a new stall version without a food safety plan

    The Netherlands Food and Consumer Product Safety Authority requires a HACCP food safety plan if you prepare and sell food more than once a year.

    Before selling regularly, work out how you’ll prepare, store and sell the version safely, and how staff will answer questions about allergens.

Brands to consider

Fairtrade Original

Worth considering if you’re looking at cocoa powder or dark chocolate sprinkles for a separate chocolate version. Fairtrade Original also names wholesalers for regular orders.

  • The product information describes the cocoa powder as a single-ingredient cocoa product and states that the dark chocolate sprinkles contain at least 32% cocoa solids.
  • The cocoa powder comes with an explanation of mass balance, and the chocolate sprinkles may contain milk. Check the current label before using them in your recipe or customer information.

AH Biologisch / Delicata

A supermarket option to consider if you’re looking at a plain chocolate bar as an ingredient for a separate taaitaai version.

  • For the AH Biologisch chocolate bar checked, Albert Heijn states that it contains 55% cocoa and carries a Fairtrade claim covering 96.2% under the mass balance principle.
  • The bar contains milk and lactose, and may also contain cereals containing gluten and nuts. Take this into account when selling unpackaged products.

Tony’s Chocolonely

Worth considering if you’re looking at bar chocolate as a visible addition and want to explore business ordering options.

  • Tony’s Chocolonely says that Fairtrade certification is one of its guiding principles, alongside its own sourcing principles. The brand offers chocolate bars and business ordering options.
  • Before choosing a particular bar for taaitaai, check its Fairtrade information, ingredients and allergens.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is chocolate a standard ingredient in taaitaai?

No, not in the Albert Heijn Allerhande taaitaai recipe: it contains no cocoa or chocolate. If you add chocolate, present the result as a separate version.

Does Fairtrade mean the cocoa has been kept physically separate?

Not necessarily. Fairtrade Original states that, under the mass balance principle, its cocoa powder may be mixed with or replaced by non-certified cocoa. Albert Heijn also mentions mass balance for the AH Biologisch chocolate bar checked. Check the claim on the current label before using it at your stall.

What allergen information should I provide for unpackaged chocolate taaitaai?

According to the Netherlands Food and Consumer Product Safety Authority, customers must be able to get information about allergens present before buying unpackaged products. For cereals containing gluten and nuts, you must name the specific cereal or nut. You can provide the information in writing or, under certain conditions, verbally; it must be readily available.

When does a doughnut stall need a HACCP plan?

According to the Netherlands Food and Consumer Product Safety Authority, you must have a HACCP food safety plan if you prepare and sell food more than once a year. Make sure your procedures also cover the preparation, storage and sale of any chocolate version.

Who can I contact about regular orders from Fairtrade Original?

Fairtrade Original names Sligro, Zegro, Foox, De Kweker and VHC, among others, as wholesalers for its products. Ask your supplier which pack sizes and products are available when you place your order.