Who is this choice relevant to?

If you want to serve Fairtrade chocolate

You’re looking for chocolate to serve with sugar-coated aniseed sprinkles and want to be able to check the Fairtrade status of your chosen product, rather than relying on the shop’s name.

If you’re looking for taaitaai to serve alongside

You want to serve an aniseed-spiced biscuit alongside the treat. Taaitaai therefore has a different role from chocolate chosen for its Fairtrade cocoa.

If you’re serving guests with allergies

Check the current ingredients list and allergen warnings for each product before offering it to a group.

What should you look for when buying?

First decide whether you want to use certified chocolate or serve taaitaai as a separate biscuit. Then check the label on your chosen product.

What to consider What to check Who it matters to
Fairtrade status of the chocolate Look for the FAIRTRADE Mark on the packaging or a current certification statement for that exact product. For products made with multiple ingredients, also read the information about the ingredients covered. I want to know whether the chocolate I’m serving is actually covered by a Fairtrade statement. This is the top priority for around 42% of consumers making this choice.
Its role in the treat Decide whether you want to use or serve chocolate, or offer taaitaai as a separate biscuit. If I mainly want to serve a biscuit alongside rusks and sugar-coated aniseed sprinkles, taaitaai is different from chocolate chosen for its Fairtrade cocoa. This is the deciding factor for around 33% of consumers.
Ingredients and allergens Check the current packaging for milk and cereals containing gluten, among other ingredients. Also look for any warnings about nuts, peanuts and sesame. When I’m serving several guests, I need to know which products are suitable for them. Ingredients and allergens are the main concern for around 25% of consumers.

Common mistakes

  • Assuming taaitaai is Fairtrade chocolate

    Serving something for a special occasion says nothing about its certification. The ingredients list for AH Taai taai does not mention cocoa.

    Choose taaitaai if you want to serve a separate biscuit. If your aim is to use Fairtrade cocoa, check the certification of the chocolate product you choose.

  • Using a shop’s website as proof for every chocolate bar

    A Fairtrade chocolate listing in a shop’s range does not automatically confirm that every flavour or pack is certified.

    Check the mark and information on the exact bar you’re buying. Fairtrade International explains that packaging for products made with multiple ingredients may include extra information about the ingredients covered.

  • Checking allergens only after buying

    The AH and Jumbo taaitaai products described contain milk and cereals containing gluten. The Jumbo version also carries a warning that it may contain nuts, peanuts and sesame.

    Read the current packaging before serving, and keep a suitable alternative to hand if a guest needs to avoid certain ingredients.

Brands to help you get started

This information from the shops can help you narrow down your search. The packaging and product information for the individual item should always guide your final choice.

Lidl

The Way To Go range is a good place to start if you’re looking for Fairtrade chocolate.

  • Lidl says its Way To Go chocolate bars are fully Fairtrade-certified.
  • Check the current packaging for your chosen flavour, including its ingredients and allergens.

Dirk

Dirk lists chocolate as one of the product categories in its range with a Fairtrade mark.

  • Dirk’s Fairtrade information gives you a starting point for looking for the mark.
  • Check the certification on the specific chocolate bar you want to use.

Jumbo

Jumbo has a Fair trade section that includes products such as cocoa powder.

  • The section can help you find an individual product for a treat.
  • A listing in the section does not confirm that a specific taaitaai product is Fairtrade-certified.

Albert Heijn

AH Taai taai is an example of taaitaai served as a separate biscuit, not Fairtrade chocolate.

  • The ingredients list for AH Taai taai helps you distinguish it from a chocolate treat.
  • The ingredients list does not mention cocoa. For Fairtrade chocolate, check a separate chocolate product and its certification.

Joybuy products for this treat

Related products coming soon.

Frequently asked questions

How can I recognise Fairtrade chocolate?

Check for the FAIRTRADE Mark on the packaging of your chosen product. Fairtrade International explains that packaging for products made with multiple ingredients may include extra information showing which ingredients the statement covers.

Is taaitaai automatically an alternative to Fairtrade chocolate?

No, taaitaai and chocolate have different roles here. The ingredients list for AH Taai taai does not mention cocoa. If you want to use Fairtrade cocoa, choose a separate chocolate product whose certification you can check.

Which allergens should I check in taaitaai?

At the very least, check the current packaging for milk and cereals containing gluten. The AH and Jumbo versions described contain milk, wheat and rye; the Jumbo version also carries a warning that it may contain nuts, peanuts and sesame. Always check the packaging of the product you’re actually serving.

Can I find the same Fairtrade chocolate at every supermarket?

Don’t assume that every supermarket stocks the same products. Lidl describes its Way To Go bars as Fairtrade-certified, while Dirk lists Fairtrade chocolate as a product category. Check the current product information and packaging for each bar you choose.