Who is this choice for?

Anyone checking for the Fairtrade mark

You want to know whether the chocolate or cocoa you eat with taaitaai is covered by an applicable Fairtrade claim. According to Fairtrade International, if a product with multiple ingredients carries a certification mark with an arrow, you should check the explanation on the packaging.

Anyone looking for a no-preparation breakfast

You want ready-to-eat taaitaai, but you’re distinguishing between plain taaitaai and taaitaai with chocolate. The ingredient lists for the Albert Heijn, Jumbo and PLUS products mentioned here do not list cocoa or chocolate.

Anyone checking ingredients and allergens

You read the label before choosing taaitaai and, if you like, chocolate to go with it. The ingredient lists for the Albert Heijn, Jumbo and PLUS taaitaai products mentioned here list wheat, rye and milk protein. Check the current packaging for information relevant to you.

What should you look for?

Taaitaai with chocolate

A good fit if: you want one ready-to-eat product and can check that the pack lists chocolate or cocoa and carries an applicable Fairtrade claim.

Bear in mind: plain taaitaai with no cocoa or chocolate listed won’t meet this specific requirement.

Taaitaai with chocolate on the side

A good fit if: you want to eat plain taaitaai and choose the Fairtrade chocolate separately.

Bear in mind: you’ll need to check two packs. A Fairtrade mark on the chocolate doesn’t automatically apply to the taaitaai.

Bake taaitaai yourself

A good fit if: you want to choose which chocolate to add yourself, for example as a decoration.

Bear in mind: baking takes time, and a different cocoa label does not automatically count as a Fairtrade claim.

What to consider What to check when buying Who it matters to
Fairtrade claim Check the claim on the chocolate you’ve chosen or on the taaitaai itself. If there’s a certification mark with an arrow, read the explanation about the ingredients. I want to know that the chocolate or cocoa in my breakfast is covered by the Fairtrade claim, rather than just another product line from the same shop. For around 45% of consumers, checking the specific product comes first.
Convenience and ingredients Check whether the taaitaai contains cocoa or chocolate, then decide whether you want a ready-to-eat product or to combine two products. I want to enjoy a sweet breakfast without baking, and need to decide whether adding chocolate separately works for me. Convenience is the main consideration for around 33% of consumers.
Label and allergens Read the ingredients, allergens and any warnings about possible traces on both current packs. If I need to avoid certain ingredients, I want to know what’s in both the taaitaai and the chocolate before eating them. Around 22% of consumers give checking the label top priority.

Common mistakes

  • Assuming a Fairtrade chocolate range means the taaitaai is Fairtrade too

    Lidl says its Way To Go chocolate and Favorina seasonal chocolate are Fairtrade-certified. That alone doesn’t tell you anything about a separate pack of taaitaai.

    Check whether the product you choose contains chocolate or cocoa, and which Fairtrade claim applies to it.

  • Buying plain taaitaai when you’re looking for Fairtrade chocolate

    The ingredient lists mentioned for Albert Heijn, Jumbo and PLUS do not list cocoa or chocolate. So those packs won’t provide the chocolate component you’re looking for.

    Check the ingredients list first. If you want chocolate with your taaitaai, you can assess a separate chocolate product by checking its own Fairtrade claim.

  • Guessing the allergens from the product name

    The Albert Heijn, Jumbo and PLUS taaitaai products mentioned here list wheat, rye and milk protein. If you’re pairing taaitaai with chocolate, you’ll need to check the label on that bar too.

    Before eating, check the current packaging, including any warnings about possible traces of allergens.

Brands to consider

Albert Heijn

AH Taai taai is a 350 g pack of plain taaitaai.

  • Albert Heijn’s product information lists ingredients, allergens and nutritional values.
  • The listed ingredients do not include cocoa or chocolate. If you want Fairtrade chocolate too, assess it separately.

Jumbo

Jumbo Sint Taai Taai Figuurtjes is a 500 g pack of taaitaai.

  • Jumbo lists ingredients and allergens, including wheat, rye and milk protein.
  • The listed ingredients do not include cocoa or chocolate, so don’t treat this as a Fairtrade chocolate option.

PLUS

PLUS describes Taai taai sint en piet, 500 g, and ambachtelijke taai taai koeken, 250 g.

  • PLUS provides ingredient and allergen information for both products.
  • The listed ingredients do not include cocoa or chocolate. Check the current packaging if you also want to choose Fairtrade chocolate.

ALDI

ALDI describes Taai-taai, 500 g, as an aniseed biscuit in a figure shape.

  • The product listing makes the type of taaitaai and pack size clear.
  • To find out whether this pack suits your preferences on cocoa, Fairtrade or allergens, check the information on the packaging.

Dirk

Dirk lists 1 de Beste Mini taai taai, 500 g, in its search results.

  • The listing helps you identify the specific pack.
  • Before choosing it for this combination, check the pack for ingredients, allergens and any product-specific Fairtrade claim.

Lidl

Lidl is relevant here for chocolate you can choose separately, not as confirmation that its taaitaai comes with Fairtrade chocolate.

  • Lidl says that its Way To Go chocolate and Favorina seasonal chocolate are Fairtrade-certified.
  • Those claims don’t automatically apply to taaitaai. Check the claim on the chocolate you actually choose.

Chocolate to choose separately with taaitaai

These chocolate bars are options if you want to pair plain taaitaai with chocolate chosen separately. They are not taaitaai products. Check the Fairtrade claim on each bar, and read the current label on both the chocolate and the taaitaai.

Tony's Chocolonely milk chocolate with pecan and caramel, 180 g

Tony's Chocolonely milk chocolate with pecan and caramel, 180 g

A chocolate bar to choose separately if you fancy pecan and caramel with your taaitaai. Check the current packaging for the applicable Fairtrade claim and allergen information, and choose your taaitaai separately.

View at Joybuy
Tony's Chocolonely milk chocolate with caramel and sea salt, 90 g

Tony's Chocolonely milk chocolate with caramel and sea salt, 90 g

A 90 g chocolate bar with caramel and sea salt, for anyone who likes chocolate with taaitaai. Check the current Fairtrade claim and allergen information on the bar; buy and assess the taaitaai separately.

View at Joybuy
Tony's Chocolonely Pure 70% dark chocolate, 180 g

Tony's Chocolonely Pure 70% dark chocolate, 180 g

A dark chocolate bar to choose separately if you’d like that flavour with your taaitaai. Check the current packaging for the cocoa content, applicable Fairtrade claim and allergen information; choose your taaitaai separately.

View at Joybuy

Frequently asked questions

How can I check whether the chocolate I’m having with taaitaai is Fairtrade-certified?

Look for the Fairtrade claim on the chocolate or on the combined product you’re buying. According to Fairtrade International, a certification mark with an arrow on a product with multiple ingredients points to additional information on the packaging. Read this to find out what the claim applies to.

Does plain taaitaai automatically contain Fairtrade cocoa?

No. The ingredient lists mentioned for Albert Heijn, Jumbo and PLUS taaitaai do not list cocoa or chocolate. If you specifically want Fairtrade chocolate, you’ll need to assess a separate chocolate product to have with this taaitaai.

Which allergens should I check when pairing taaitaai with chocolate?

Read the current allergen information on both packs. The Albert Heijn, Jumbo and PLUS taaitaai products mentioned here list wheat, rye and milk protein. For the chocolate, check the ingredients and any warnings on the bar you’ve chosen. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed in the ingredients information on food labels.

Can I treat a cocoa label such as UTZ Cocoa as equivalent to Fairtrade?

No. A UTZ Cocoa claim does not, by itself, confirm Fairtrade certification. Check the specific product for an applicable Fairtrade claim as well.