Who is this choice important to?

The host who looks for a certification mark

You want to choose Fairtrade cocoa specifically for coffee time. So you check the claim on the pack, rather than relying on the brand name or a general sustainability message.

The coffee-table planner who puts taste first

You choose sprinkles to suit your guests: a dark chocolate variety, milk chocolate sprinkles or a mix with white sprinkles. The mix’s composition matters just as much as the pack size.

If you need to take allergies into account

You’re serving several people and want to know in advance whether a product contains milk or lactose, or carries a warning about possible contact with either. Check the label on the pack you’re serving.

What should you look for when choosing?

First decide whether an explicit Fairtrade label is essential for you. Then compare the taste and ingredients, and check the allergen information for your guests before serving.

What to consider What to check when buying Who is this important to?
Fairtrade label Check whether the pack you’ve chosen says Fairtrade or Fairtrade Cacao, and which ingredient the claim applies to. A Rainforest Alliance label is not the same thing. If I want to serve Fairtrade cocoa, I want to be able to find the claim on the pack. For around 50% of consumers, being able to verify this Fairtrade choice is the top priority.
Taste and ingredients Compare dark chocolate, milk chocolate and mixes; for a mix, also check the proportions of each type of sprinkle. When sharing a coffee table, I want to choose a flavour that suits the group without mistaking a mix for one made entirely of dark chocolate sprinkles. Around 30% of consumers give this choice of flavour top priority.
Allergens Read the current ingredients list and allergen warnings on the pack, even for products labelled dark or vegan. If a guest needs to avoid milk, I don’t want to rely on the name of a variety. Checking allergens is the main concern for around 20% of consumers.

Common mistakes

  • Confusing Rainforest Alliance with Fairtrade

    ALDI states that Kiekeboe Hagelslag puur contains Rainforest Alliance cocoa. This does not confirm that this specific product carries a Fairtrade label.

    If you specifically want Fairtrade chocolate sprinkles, check the claim on the pack or product page for the variety you choose.

  • Assuming dark or vegan means milk-free

    According to information from Fairtrade Original, its dark chocolate sprinkles may contain milk. PLUS Hagelmix, which is labelled vegan, also carries a warning that it may contain milk and lactose.

    Ask your guests about any relevant allergies and read the label on the pack you’re serving. If you’re unsure about a milk allergy, don’t choose a variety unless you can confirm it’s suitable.

  • Looking only at the weight of a mix

    According to PLUS, the 600 g PLUS Hagelmix is made up of 50% dark chocolate sprinkles and 50% white sprinkles. So a larger pack won’t give you more dark chocolate sprinkles alone.

    Before choosing a mix, compare its ingredients with what your guests want to eat.

Brands to consider

Fairtrade Original

Albert Heijn lists Fairtrade for Fairtrade Original Hagelslag puur, 380 g; Jumbo includes the same variety in its Fairtrade range.

  • According to Fairtrade Original, this dark variety contains at least 32% cocoa solids.
  • The variety may contain milk. Check the current packaging if allergens or the exact certification claim are important to your choice.

PLUS huismerk

PLUS lists Fairtrade Cacao for products including its 400 g milk chocolate sprinkles and 600 g Hagelmix.

  • According to PLUS, Hagelmix is made up of half dark chocolate sprinkles and half white sprinkles.
  • The milk chocolate variety contains milk and lactose. The mix labelled vegan carries a warning that it may contain milk and lactose; it is also not made up entirely of dark chocolate sprinkles.

Kiekeboe / ALDI

ALDI states that Kiekeboe Hagelslag puur, 600 g, contains Rainforest Alliance cocoa.

  • A specific product label to consider if you’re also looking at cocoa certifications other than Fairtrade.
  • The Rainforest Alliance label does not confirm a Fairtrade claim for this variety.

Mister Choc / Lidl

Lidl sells Mister Choc Hagelslag puur and describes several possible certification routes for the cocoa used in its own-brand products.

  • A dark chocolate sprinkles variety to check on the packaging when comparing different supermarket own brands.
  • Lidl’s general information about cocoa does not confirm that Mister Choc Hagelslag puur specifically is Fairtrade-certified.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I check whether chocolate sprinkles carry a Fairtrade label?

Read the current packaging or product page and check what the Fairtrade claim applies to. Fairtrade International sets conditions for using the FAIRTRADE Mark; for a product with several ingredients, the label may apply specifically to the cocoa.

Are dark Fairtrade chocolate sprinkles suitable for someone with a milk allergy?

Not necessarily: Fairtrade Original states that its dark chocolate sprinkles may contain milk. Check the current label and, if you’re unsure about a milk allergy, serve another option that you can confirm is suitable.

Can I ignore a milk warning on vegan chocolate sprinkles?

No. According to the product information, PLUS Hagelmix, which is labelled vegan, may contain milk and lactose. If someone has an allergy, assess the allergen information separately from the vegan label.

Should I read the label after choosing online?

Yes. Use the label on the pack you’re serving to make a final check of the ingredients and allergens. This lets you check the information for the specific variety you’re putting on the table.