Who is this choice relevant to?

If you look for the Fairtrade mark

You want to use chocolate sprinkles on rusk or as a sweet touch for an Italian evening, and only choose Fairtrade when the claim applies to the pack you’ve selected.

If you’re looking for dark chocolate sprinkles

You prefer a dark chocolate option for rusk, cake or dessert, and want to compare the cocoa content, ingredients and any warning about traces of milk.

If you take allergens and portions into account

You read the allergen information and want to check the sugars, saturated fat and nutritional values per portion as well as the certification mark.

What should you look for when buying?

First, check the Fairtrade statement on the exact chocolate sprinkles variant. Then compare the dark and milk options for how you plan to use them on rusk or as a topping, without overlooking the allergen information and nutritional values.

What to consider What to check when buying Who it matters to
Fairtrade status Check the FAIRTRADE mark and ingredient information on the pack of the variant you’ve chosen. Fairtrade International advises checking the back of the pack if there’s an arrow next to the mark. If I want to make a conscious Fairtrade choice for my sweet topping, I need more than a brand name or a general sustainability claim. For around 50% of consumers, verifiable Fairtrade status would be the top priority.
Taste and use Compare the dark and milk chocolate options, and consider whether you’ll use the sprinkles on rusk or as a topping for cake or dessert. For a topping, I want to choose a chocolate flavour that suits the treat, while I might have a different preference for rusk. Around 30% of consumers would put taste and use first.
Allergens and portion size Read the current ingredients list, allergen warnings and nutritional values per 100 g or per portion. If I need to avoid milk or keep an eye on how much chocolate sprinkles I use, the pack helps me decide whether this variant is right for me. Allergens and portion size would be the first consideration for around 20% of consumers.

Common mistakes

  • Mistaking another sustainability certification for Fairtrade

    Jumbo states that its own-brand dark chocolate sprinkles contain Rainforest Alliance cocoa. That isn’t the same as the FAIRTRADE mark covered by Fairtrade International’s product information.

    If Fairtrade is a requirement for your purchase, check the mark or the specific Fairtrade ingredient claim on the pack you choose.

  • Assuming dark chocolate sprinkles can’t contain milk

    Fairtrade Original doesn’t list milk as an ingredient in its dark chocolate sprinkles, but it does carry the warning: ‘May contain milk’. The word ‘dark’ doesn’t remove that warning.

    If you’re avoiding milk, read the allergen information for the exact variant, not just the product name.

  • Confusing Fairtrade with a statement about nutritional value

    A Fairtrade statement doesn’t tell you how much sugar or saturated fat the chocolate sprinkles contain. The Netherlands Nutrition Centre discusses chocolate sprinkles as a sweet topping where the amount matters.

    As well as checking the mark, compare the nutritional information per 100 g and keep an eye on how much you actually use.

  • Using baker’s salt to assess chocolate sprinkles

    Information about iodised baker’s salt relates to bakery products, not the Fairtrade status of chocolate sprinkles.

    Assess the rusk and the chocolate sprinkles separately, using the information on each product’s own pack.

Brands to consider

Fairtrade Original

The brand lists a 380 g pack of dark chocolate sprinkles as a Fairtrade product and says it can be used as a topping or to sprinkle over food.

  • According to Fairtrade Original, the dark variant contains at least 32% cocoa solids.
  • The dark variant may contain milk; the milk variant contains milk powder. Always check the exact pack.

Jumbo

Jumbo lists both Fairtrade Original dark chocolate sprinkles 380 g and its own-brand dark chocolate sprinkles.

  • The product listings let you check each variant and its certification claims separately.
  • Jumbo’s own-brand dark chocolate sprinkles list Rainforest Alliance cocoa; don’t treat this as a Fairtrade claim.

Albert Heijn

For Fairtrade Original milk chocolate sprinkles, Albert Heijn lists information about Fairtrade cocoa and sugar, ingredients and allergens.

  • This means you can assess the milk variant’s ingredients separately from those of the dark variant.
  • The milk variant contains whole milk powder. Before buying, also check whether that specific pack is available.

De Ruijter

De Ruijter is an option to compare if you’re also considering dark chocolate sprinkles without making Fairtrade a fixed requirement.

  • Joybuy states that De Ruijter dark chocolate sprinkles 390 g contain Rainforest Alliance-certified cocoa.
  • This statement doesn’t confirm Fairtrade status for this variant.

Joybuy products related to this topic

Related products will be available soon.

Frequently asked questions

How can I identify Fairtrade chocolate sprinkles?

Check the FAIRTRADE mark or a specific Fairtrade ingredient claim on the current pack of the variant you’ve chosen. Fairtrade International says that if there’s an arrow next to the mark, you can check the back of the pack for more information about the ingredients; a different sustainability claim doesn’t prove the same thing.

Are dark chocolate sprinkles automatically suitable if I’m avoiding milk?

No. Fairtrade Original dark chocolate sprinkles 380 g don’t list milk as an ingredient, but they do state ‘May contain milk’. Check the allergen information on the pack you’re buying; the word ‘dark’ alone isn’t enough.

What should I consider when deciding how much chocolate sprinkles to use on rusk or dessert?

Check the nutritional values per 100 g and, if listed, per portion, then work out how much chocolate sprinkles you actually use. The Netherlands Nutrition Centre highlights sugars and saturated fat as things to consider with chocolate sprinkles; a Fairtrade mark doesn’t change the nutritional information.

Does iodised baker’s salt affect the Fairtrade choice?

No. Information about iodised baker’s salt doesn’t determine whether chocolate sprinkles are Fairtrade. Assess rusk and chocolate sprinkles as separate products, and check the mark and ingredients on the sprinkles’ own pack.