Who is this choice relevant to?

Consumers who put Fairtrade first

You want to know whether the cocoa or the whole product is covered by the Fairtrade claim. According to Milieu Centraal’s quality mark guide, a Fairtrade logo on a white background may refer only to a certified ingredient.

Quick-breakfast eaters who check ingredients

You want to top your crispbread quickly, while also being able to assess its fibre content and how much chocolate sprinkles you use. To do this, compare the nutritional information on the products you actually buy.

Households that need to check allergens

You need information about cereals containing gluten, egg or possible traces of milk. Check both the crispbread and the chocolate sprinkles: Bolletje Echte Beschuit lists wheat, rye and egg, while Fairtrade Original Hagelslag Puur states that it may contain milk.

What should you look for when buying?

Start with the requirement that matters most to you when choosing crispbread with chocolate sprinkles. Then check the packaging of the other part of your breakfast too.

What to consider What should you check? Who is this most important to?
Fairtrade status Look for the Fairtrade logo and check whether the claim applies to the product or just one ingredient. Milieu Centraal highlights this distinction for a logo on a white background. If fair trade for cocoa is my first requirement, I don’t want to rely on the brand name alone. For around 36% of these consumers, a verifiable Fairtrade claim comes first.
A quick crispbread base Choose a type of crispbread that suits your preferences and, if fibre matters to you, compare the nutritional information per 100 g. I want to be able to grab something quickly in the morning without choosing my crispbread on autopilot. For around 29% of consumers, this combination of convenience and paying attention to the base comes first.
How much chocolate sprinkles you use Compare sugars and saturated fat per 100 g, and think about how much you sprinkle on each crispbread. The Netherlands Nutrition Centre advises not eating chocolate sprinkles too often or in large amounts. What matters most to me is how much sweet topping ends up on my crispbread. That’s why around 21% of consumers focus on the amount of chocolate sprinkles they use.
Allergens Read the current allergen information on both packs, including any warnings about traces. If I need to take cereals containing gluten, egg or milk into account, I have to assess both products separately. For around 14% of consumers, checking the labels is the top priority.

Common mistakes

  • Assuming a Fairtrade logo certifies the whole product

    According to Milieu Centraal’s quality mark guide, a logo on a white background may apply only to a Fairtrade-certified ingredient.

    Check the current packaging to see exactly which ingredient or product the claim refers to.

  • Confusing Fairtrade with nutritional value

    The mark does not tell you about nutritional value. When it comes to chocolate sprinkles, the Netherlands Nutrition Centre highlights their sugar and saturated fat content.

    Check the nutritional information and decide how much chocolate sprinkles you want to use on your crispbread.

  • Assuming crispbread contains iodine from baker’s salt

    Baker’s salt is iodised salt, but the product name ‘crispbread’ does not tell you whether it has been used. The Netherlands Nutrition Centre points out that using baker’s salt in bread is not compulsory.

    Check the ingredients list for the specific crispbread before relying on it containing baker’s salt.

  • Checking only one pack for allergens

    Bolletje Echte Beschuit lists wheat, rye and egg; Fairtrade Original Hagelslag Puur states that it may contain milk. So each product needs to be checked separately.

    Every time you shop, read the current ingredients and allergen warnings on both the crispbread and the chocolate sprinkles.

Brands to compare

These brands are relevant to different parts of your choice, but a brand name alone does not confirm the Fairtrade status of a specific product.

Fairtrade Original

The range includes Hagelslag Puur 380 g, a specific option for anyone looking for a Fairtrade choice.

  • For this product, Fairtrade Original lists the ingredients, a minimum of 32% cocoa solids and possible traces of milk.
  • Assess the nutritional information and how much you use separately from the Fairtrade mark.

Bolletje

A brand to consider for the crispbread under your chocolate sprinkles, including standard and high-fibre options.

  • The high-fibre crispbread range offers an alternative to standard crispbread; compare the nutritional information for each product.
  • Bolletje Echte Beschuit lists wheat, rye and egg. If allergens are a concern, always check the product you choose.

Jumbo

A retailer that lists Fairtrade Original Chocoladehagelslag Puur 380 g as a product.

  • The product listing gives you a starting point for comparing the ingredients and the exact product variant.
  • A listing at a retailer does not automatically mean that other chocolate sprinkle products are Fairtrade-certified.

De Ruijter

A brand to consider if you want to compare standard dark chocolate sprinkles with a Fairtrade option.

  • Joybuy states that De Ruijter Chocoladehagelslag Puur 390 g contains Rainforest Alliance-certified cocoa.
  • That listing does not confirm a Fairtrade mark for this product; check the packaging if Fairtrade is a requirement.

Venz

A standard chocolate sprinkles brand, with milk chocolate options to compare for taste and ingredients.

  • You can assess a Venz product separately by checking its ingredients and nutritional information.
  • Don’t infer Fairtrade status from the brand name or another cocoa label; check the specific packaging.

Joybuy products for this topic

Related products coming soon.

Frequently asked questions

How can I tell whether chocolate sprinkles meet my Fairtrade preference?

Check the Fairtrade logo and the accompanying wording on the current packaging. Milieu Centraal’s quality mark guide explains that a logo on a white background may apply only to a certified ingredient, not necessarily to the whole product.

Does Fairtrade also tell me about the nutritional value of chocolate sprinkles?

No. Assess the nutritional value separately from the mark. The Netherlands Nutrition Centre advises against eating chocolate sprinkles too often or in large amounts, partly because of their sugar and saturated fat content. So how much you use on crispbread is a separate choice.

Can I assume crispbread contains iodine from baker’s salt?

No. First check whether baker’s salt is listed in the ingredients for that crispbread. Baker’s salt is iodised salt, but the name ‘crispbread’ does not confirm that it has been used in a specific product.

What should I look out for if I have coeliac disease or a food allergy?

Check the current ingredients and allergen information for both the crispbread and the chocolate sprinkles. Bolletje Echte Beschuit lists wheat, rye and egg, while Fairtrade Original Hagelslag Puur states that it may contain milk. Don’t assume the same applies to other products.