Who is this choice relevant to?

Shoppers who put Fairtrade first

You want the cocoa in your chocolate sprinkles to be clearly labelled Fairtrade. A different sustainability certification is not the same thing to you.

Quick-breakfast eaters who check ingredients

You use chocolate sprinkles on bread, yoghurt or porridge and want to know whether a variety contains or may contain milk.

Shoppers with a regular shopping routine

You want to pick up the sprinkles during your usual shop, so you check the current product, packaging and availability.

What should you look for when choosing?

Start by checking the certification on the specific pack. Then choose between dark and milk based on the ingredients, and only after that check which variety fits your shopping routine.

What to consider What to check before buying Who it matters to
Fairtrade cocoa Look for Fairtrade or Fairtrade Cocoa on the pack. If the certification applies to specific ingredients, also read the explanation on the packaging, as Fairtrade International advises. I want to pick up sprinkles without mistaking another sustainability certification for Fairtrade; around 42% of shoppers prioritise certainty about the Fairtrade label.
Ingredients and allergens Check the current ingredients and allergen information. PLUS states that the dark variety may contain milk and lactose; the milk variety contains milk powder and lactose. If I need a quick breakfast but have to take milk or lactose into account, I want to know the difference between the varieties. Ingredients and allergens come first for around 33% of shoppers.
Shopping routine and availability Check the current product page or the pack in store. A brand or category page does not automatically confirm the certification of a specific type of sprinkle. I want to find the sprinkles during my usual shop, rather than rely on an old product listing; availability is the main concern for around 25% of shoppers.

Common mistakes

  • Mistaking Rainforest Alliance for Fairtrade

    Albert Heijn lists De Ruijter Dark Chocolate Sprinkles as containing Rainforest Alliance-certified cocoa. This is not the same label as Fairtrade Cocoa on the PLUS varieties reviewed.

    If Fairtrade is a buying requirement, check the certification on the specific pack rather than relying on a general sustainability label.

  • Assuming ‘dark’ means ‘dairy-free’

    PLUS Fairtrade Dark Chocolate Sprinkles are labelled vegan, but may contain milk and lactose. The milk variety contains milk powder and lactose.

    If you have a milk allergy or need to limit lactose, check the current ingredients and allergen information before buying. The flavour name is no substitute for checking.

  • Assuming an old product listing means it is currently available in store

    Albert Heijn marks Fairtrade Original Dark Chocolate Sprinkles as discontinued. That listing does not confirm that you can buy the product now.

    Before buying, check the current product page or the shelf, and check the certification on any alternative again.

  • Confusing Fairtrade with nutritional value

    A Fairtrade label tells you something about the sourcing of the ingredient concerned, not the nutritional value of the chocolate sprinkles or the whole breakfast.

    Assess the certification and nutritional information separately. Compare nutritional values on the same basis, for example per 100 g.

Brands to compare

PLUS

For both its Fairtrade Dark Chocolate Sprinkles and Fairtrade Milk Chocolate Sprinkles, PLUS explicitly states Fairtrade Cocoa on the 300 g pack.

  • The two varieties let you choose between dark and milk chocolate sprinkles.
  • The dark variety may contain milk and lactose; the milk variety contains milk powder and lactose.

De Ruijter

At Albert Heijn, De Ruijter Dark Chocolate Sprinkles are listed as containing Rainforest Alliance-certified cocoa.

  • The product listing makes clear which cocoa certification is stated for these dark sprinkles.
  • The Rainforest Alliance label does not confirm that this product is labelled Fairtrade Cocoa.

Fairtrade Original

Albert Heijn has a product page for Fairtrade Original Dark Chocolate Sprinkles in a 300 g pack.

  • The page describes cocoa sourced from Fairtrade farmers.
  • Albert Heijn marks this specific product as discontinued, so the page is not a current way to buy it.

Jumbo

Jumbo’s sprinkles category includes chocolate sprinkles from its own brand, among other products.

  • You can browse individual sprinkles products and pack sizes.
  • The category page does not confirm that any chocolate sprinkles shown contain Fairtrade cocoa; check the specific product to find out.

ALDI

ALDI talks about Fairtrade products in its range and also lists De Ruijter sprinkles as a special offer.

  • The individual product listing helps you identify which sprinkles are being offered.
  • Fairtrade products in other categories do not confirm that these sprinkles carry a Fairtrade label. Special offers also require you to check current availability.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

How can I check whether chocolate sprinkles contain Fairtrade cocoa?

Look for the Fairtrade label or an explicit Fairtrade Cocoa statement on the specific pack. For certification that applies to specific ingredients, Fairtrade International also advises reading the explanation on the back. A Rainforest Alliance label is not proof of Fairtrade certification.

Are dark Fairtrade chocolate sprinkles suitable if I have a milk allergy?

Do not assume so: according to the product information, PLUS Fairtrade Dark Chocolate Sprinkles may contain milk and lactose, despite being labelled vegan. Check the current allergen information on the packaging before making your choice.

What is the difference between PLUS’s dark and milk varieties?

Both 300 g varieties state Fairtrade Cocoa, but their ingredients information differs. The dark variety is labelled vegan and may contain milk and lactose; the milk variety contains milk powder and lactose.

Can I still rely on Albert Heijn’s listing for Fairtrade Original sprinkles?

No, not as confirmation of current availability: Albert Heijn marks the 300 g Fairtrade Original Dark Chocolate Sprinkles as discontinued. If you choose an alternative, check a current product listing and the certification on the pack.