Who is this choice relevant to?

Visitors to a new baby who prioritise Fairtrade

You’re looking for chocolate sprinkles with a Fairtrade claim on the exact product, and don’t mind that chocolate tastes different from traditional aniseed sprinkles.

Anyone who wants to serve traditional rusks with aniseed sprinkles

You want to offer the familiar combination of rusks and coloured aniseed sprinkles to celebrate a birth or at a baby shower. Chocolate sprinkles can also be served as a separate option.

Shoppers who check the label

You take ingredients, allergens and the amount of sweet topping you offer guests into account when choosing.

What should you look for when choosing?

First decide whether a Fairtrade claim on chocolate sprinkles or traditional aniseed sprinkles matters more to you. Then check that your chosen product is suitable for your guests.

What to consider What to check when buying Who it matters to
Fairtrade claim Check that Fairtrade appears on the packaging of the exact variety of chocolate sprinkles; a different certification is not the same thing. If I specifically want to offer Fairtrade chocolate sprinkles, the claim needs to be on the pack I buy. For around 42% of consumers, this product-specific assurance comes first.
Traditional aniseed sprinkles Choose aniseed sprinkles if the aniseed flavour and familiar birth celebration treat are important; offer chocolate sprinkles separately. For a birth rusk, I want guests to recognise the traditional aniseed sprinkles, not an unlabelled chocolate substitute. That tradition is the deciding factor for around 33% of consumers.
Label and portion Read the latest ingredients and allergen information. If the amount of sweet topping matters, compare the nutritional information per 100 g or per portion. If guests need to consider allergens or prefer less sweet topping, I want to be able to offer a suitable option. This is the most important consideration for around 25% of consumers.

Common mistakes

  • Confusing Rainforest Alliance with Fairtrade

    ALDI lists Rainforest Alliance cocoa for Kiekeboe Hagelslag Puur. That doesn’t mean the product is labelled as Fairtrade.

    Decide which certification you’re looking for and check the claim on the exact pack.

  • Buying chocolate sprinkles for a traditional birth rusk

    De Ruijter aniseed sprinkles are sugar-coated aniseed; chocolate sprinkles have a different flavour and appearance.

    Use aniseed sprinkles for the traditional treat, and offer chocolate sprinkles separately if you like.

  • Relying on the product name alone when dealing with allergies

    Fairtrade Original Hagelslag Puur may contain milk. The De Ruijter blue and white aniseed sprinkles checked contain wheat starch.

    Before serving, read the latest label for the variety you’ve chosen and, if necessary, provide a suitable alternative separately.

  • Assuming Fairtrade is a nutritional claim

    A Fairtrade claim doesn’t tell you how much sugar, fat or other nutrients chocolate sprinkles contain.

    For that, check the nutritional information on the packaging as well as the certification.

Relevant brands to consider

Fairtrade Original

Albert Heijn lists Fairtrade for Fairtrade Original Hagelslag Puur 380 g. This makes this specific chocolate sprinkle variety a relevant choice if certification is your top priority when buying.

  • The Fairtrade claim applies to the 380 g dark variety.
  • Chocolate sprinkles don’t have the aniseed flavour or appearance of traditional aniseed sprinkles; also check the latest allergen information.

De Ruijter

De Ruijter blue and white aniseed sprinkles are a traditional topping for rusks served to celebrate a birth.

  • These are the aniseed sprinkles to choose if you’re looking for the familiar flavour and presentation.
  • Don’t treat these aniseed sprinkles as a Fairtrade chocolate option; also check the wheat information on the packaging.

Kiekeboe

ALDI lists Rainforest Alliance cocoa for Kiekeboe Hagelslag Puur 600 g.

  • This claim is a useful point of reference if you’re considering other cocoa certifications too.
  • Rainforest Alliance is a different certification from Fairtrade.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Are Fairtrade chocolate sprinkles the same as rusks with aniseed sprinkles?

No. Fairtrade Original Hagelslag Puur is made up of chocolate sprinkles, while the De Ruijter aniseed sprinkles checked are sugar-coated aniseed. If you also want to serve the traditional Dutch birth rusk, offer chocolate sprinkles as a separate option.

Which chocolate sprinkles are labelled Fairtrade?

Albert Heijn lists Fairtrade for Fairtrade Original Hagelslag Puur 380 g. When buying, check that the claim also appears on the packaging of the variety you’ve chosen.

Can I serve Fairtrade dark chocolate sprinkles to someone with a milk allergy?

Don’t assume they’re suitable without checking: Fairtrade Original states that Hagelslag Puur may contain milk. Read the latest label and, if in doubt, choose a suitable alternative for that guest.

Are De Ruijter blue and white aniseed sprinkles gluten-free?

The blue and white aniseed sprinkles checked contain wheat starch and list wheat as an allergen. Always check the packaging of the exact variety you plan to serve.

What does Fairtrade say about the nutritional value of chocolate sprinkles?

The Fairtrade certification doesn’t assess nutritional value. To compare products, check the sugar, fat and other details in the nutritional information, per 100 g or per portion.