Who is this relevant to?

Shoppers who choose by certification

For them, the Fairtrade mark on the chocolate sprinkles they choose matters, not just a brand’s or retailer’s general sustainability promise.

Anyone serving something sweet after Sunday roast

Rusks topped with dark chocolate sprinkles make a separate sweet finish. The type of sprinkles and how much you put on each rusk can help determine which option suits the occasion.

Shoppers comparing labels

If you want to check sugars, fats, possible traces of milk or iodine, read the information on both the chocolate sprinkles and the rusks. The Fairtrade mark doesn’t replace those checks.

What should you look for when choosing?

First decide whether the Fairtrade mark on the pack is essential. Then compare the dark varieties by cocoa content, and check the packaging you’re actually buying for nutritional information and allergens.

What to consider What to check before buying Who is this important to?
Fairtrade mark Look for the Fairtrade mark on the exact variety of chocolate sprinkles. A general cocoa policy is not the same as a mark on the pack. If I deliberately want Fairtrade chocolate sprinkles, I need to be able to find that mark on the pack I choose. For about 42% of shoppers, this certification is the top priority.
Cocoa content Compare the stated cocoa solids in the dark varieties and check whether the variety you want is available. After a savoury meal, I want to know which dark chocolate sprinkles I’m serving on rusks. For about 33% of shoppers, cocoa content is the most important factor when choosing.
Nutritional information and allergens Check the sugars, fats, serving size and allergens on the chocolate sprinkles. Check the rusks separately if iodine is relevant to you. I want to be able to assess a portion and know whether the product contains or may contain milk. For about 25% of shoppers, these label details take priority.

Common mistakes

  • Mistaking a cocoa policy for a Fairtrade mark

    Lidl Netherlands lists several certification routes for its own-brand cocoa. That doesn’t automatically make a particular pack of chocolate sprinkles Fairtrade-certified.

    Check for the Fairtrade mark on the exact variety you want to buy.

  • Confusing Fairtrade with nutritional information

    The mark doesn’t tell you how much sugar or fat a serving of chocolate sprinkles contains. Voedingscentrum gives an average of 9.1 g of sugars for 15 g of dark chocolate sprinkles.

    Compare the nutritional values per 100 g and consider how much you put on one rusk.

  • Assuming every pack of rusks contains iodine from baker’s salt

    The Netherlands Food and Consumer Product Safety Authority describes the use of iodine through baker’s salt in bakery products. This doesn’t mean that your rusks contain iodised baker’s salt.

    Read the ingredients list on the rusks if iodine content matters to your choice.

  • Assuming an older product listing means it’s in stock now

    Albert Heijn’s page for Fairtrade Original Extra Puur 220 g stated that this variety had been discontinued. A product listing doesn’t necessarily mean you can buy that variety now.

    Check current availability and read the label on the pack when you buy it.

Brands and retailers compared

Fairtrade Original

The brand states that its Hagelslag Puur 380 g carries the Fairtrade mark.

  • According to Fairtrade Original, this dark variety contains at least 32% cocoa solids.
  • Albert Heijn states that the 380 g variety may contain milk. On the Albert Heijn page we checked, the separate Extra Puur 220 g variety was listed as discontinued.

Albert Heijn

Albert Heijn’s product page lists Fairtrade Original Hagelslag Puur 380 g with a Fairtrade mark.

  • The page includes ingredients, allergen and nutritional information for this variety.
  • Albert Heijn warns that product information can change, so compare the page with the packaging.

Jumbo

Jumbo lists Fairtrade Original Chocoladehagelslag Puur 380 g as a sweet bread topping.

  • The product listing states that this dark variety contains at least 32% cocoa solids.
  • The presence of other chocolate sprinkles in the same shop category tells you nothing about whether those products carry a Fairtrade mark.

Lidl

Lidl Netherlands describes a policy for its own-brand cocoa that includes several routes for certified sustainable farming.

  • Lidl names Fairtrade and Rainforest Alliance among the possible routes under this policy.
  • A shop-wide policy like this doesn’t prove that a particular pack of Mister Choc chocolate sprinkles carries a Fairtrade mark.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

What does Fairtrade mean for cocoa?

Fairtrade International has a cocoa standard for certified producers and traders. If you want to buy Fairtrade chocolate sprinkles, also check that the specific finished product carries the Fairtrade mark.

Are chocolate sprinkles on rusks a good choice after Sunday roast?

Yes. You can serve chocolate sprinkles on rusks as a separate sweet finish. Treat them as a sweet bread topping, rather than as a flavouring for the savoury roast.

Does every rusk contain iodine from baker’s salt?

You can’t assume this is the case for every rusk. The Netherlands Food and Consumer Product Safety Authority explains when iodine may be present in bakery products through baker’s salt. For a specific pack, check the ingredients list or ask the manufacturer.

What does the Fairtrade mark tell me about nutritional value?

The Fairtrade mark doesn’t tell you how much sugar or fat the chocolate sprinkles contain. Voedingscentrum gives an average of 67 kcal and 9.1 g of sugars for a 15 g serving of dark chocolate sprinkles. Check the nutritional information on the pack for the variety you’ve chosen.