Who is this choice relevant to?

Stallholders who want to mention Fairtrade

If you want to mention the certification at your stall, choose chocolate sprinkles whose current packaging or product page supports that wording. Albert Heijn identifies Fairtrade Original Hagelslag Puur as Fairtrade, and specifically states that the cocoa in Delicata Chocolade hagelslag puur is Fairtrade-certified.

Stallholders who need to provide allergen information

If you offer chocolate sprinkles as an unpackaged topping, customers need to be given information about any allergens before they buy. The Netherlands Food and Consumer Product Safety Authority sets requirements for this, so check the details for the variety you actually use.

Buyers comparing larger packs

If pack size matters for your stock planning, compare the exact product varieties. For example, ALDI Netherlands lists a 600 g pack of Kiekeboe Hagelslag Puur with Rainforest Alliance cocoa. This certification is not the same as Fairtrade.

What should you look for when buying?

Decide which Fairtrade wording you want to use at your stall. Then check the allergens and choose a pack size that suits your expected usage.

What to consider What to check when buying Who does this matter to?
Fairtrade wording Check whether the exact variety is identified as Fairtrade or specifically states that its cocoa is Fairtrade-certified. Do not use a Rainforest Alliance claim as proof of Fairtrade. If I mention Fairtrade at my stall, I want the wording to match the chocolate sprinkles I’ve chosen. For around 45% of consumers, verifiable Fairtrade status comes first.
Allergens Read the ingredients and allergen warnings for each variety, and update the information for customers if you change products. When offering an unpackaged topping, I want to be able to give customers accurate information before they buy. An estimated 33% of consumers prioritise allergen information.
Pack size Compare the net weight with your expected sales, and check that the certification meets your requirements even when choosing a larger pack. For my stall’s stock, I’m looking for a pack size that suits how much I use. For around 22% of consumers, pack size is the most important factor when buying.

Common mistakes

  • Describing Rainforest Alliance as Fairtrade

    For the De Ruijter and Kiekeboe varieties reviewed, ALDI Netherlands states that they are Rainforest Alliance-certified. This is a different certification from the Fairtrade claim Albert Heijn displays for Fairtrade Original Hagelslag Puur.

    At your stall, use only the certification wording shown on the current packaging of the variety you have chosen.

  • Assuming ‘dark’ means a product contains no milk

    According to Jumbo, Fairtrade Original Hagelslag Puur may contain milk. The product information for Delicata Chocolade hagelslag puur lists milk and lactose. So the word ‘dark’ is no substitute for checking the allergen information.

    Keep an up-to-date allergen guide for every variety you use, and check it again whenever you change products or receive a new delivery.

  • Providing allergen information only when someone asks

    According to the Netherlands Food and Consumer Product Safety Authority, allergen information for unpackaged food must be available before purchase. Additional conditions apply if you provide the information verbally.

    Make sure customers can see where to find the allergen information or how to ask for it, and that staff can provide it straight away.

Brands to consider

Fairtrade Original

Albert Heijn identifies Fairtrade Original Hagelslag Puur as Fairtrade. The 380 g pack is therefore a useful reference if you want to use this claim for your topping.

  • Albert Heijn states that these chocolate sprinkles contain at least 32% cocoa solids.
  • According to Jumbo, this variety may contain milk; ‘dark’ does not mean milk is excluded.

Albert Heijn Delicata

For Delicata Chocolade hagelslag puur, Albert Heijn specifically states that the cocoa is Fairtrade-certified. If you mention a certification at your stall, make sure your wording matches this claim.

  • The product information states that it contains at least 43% cocoa solids.
  • This variety contains milk and lactose; the Fairtrade claim applies specifically to the cocoa.

De Ruijter

De Ruijter is worth considering if you’re also looking at chocolate sprinkles with a different sustainability certification. ALDI Netherlands lists Rainforest Alliance for the milk and dark varieties on offer.

  • The ALDI listing mentions a certification for this product choice.
  • The Rainforest Alliance claim does not support describing these chocolate sprinkles as Fairtrade.

Kiekeboe

Kiekeboe Hagelslag Puur is worth considering if pack size matters: ALDI Netherlands lists a 600 g variety.

  • ALDI Netherlands states that this variety contains Rainforest Alliance cocoa.
  • This is not proof of Fairtrade certification; also check the allergens on the pack you choose.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

Which chocolate sprinkles can I describe as Fairtrade at my stall?

Albert Heijn identifies Fairtrade Original Hagelslag Puur as Fairtrade. For Delicata Chocolade hagelslag puur, it specifically states that the cocoa is Fairtrade-certified. Check the current packaging of the variety you buy and use exactly the wording shown on it.

Does ‘dark’ mean that chocolate sprinkles contain no milk?

No. According to Jumbo, Fairtrade Original Hagelslag Puur may contain milk, while the product information for Delicata Chocolade hagelslag puur lists milk and lactose. Check the current allergen information for every variety you choose.

When should I tell customers about allergens in the topping?

According to the Netherlands Food and Consumer Product Safety Authority, allergen information for unpackaged food must be available before purchase. You can provide this information in writing or electronically. Additional conditions apply if you provide it verbally, including displaying a notice for customers and having the information readily available.