What should you look for when choosing?
First check the Fairtrade mark and allergens for the exact variant. Then decide whether a sharing pack or individual portions suit the way you plan to serve your rusks.
| What to consider |
What to check when buying |
Who it matters to |
| Fairtrade mark |
Look for the mark on the current packaging of the variant you’ve chosen; don’t rely on the brand name alone. |
I want to choose Fairtrade-certified chocolate sprinkles for snack night, rather than just a product with a different sustainability claim. Around 36% of consumers say they prioritise this certification. |
| Ingredients and allergens |
Read the ingredients and warnings on the exact pack you’re serving, even if it says ‘plain’. |
If guests can’t read the packaging themselves, I want to be able to tell them in advance which allergens they need to know about. This information is a top priority for around 29% of consumers. |
| How you plan to serve them |
Decide whether guests will sprinkle from a sharing pack or each get a 15 g box; compare the ingredients for each type of packaging too. |
For self-service, I want to be able to hand out chocolate sprinkles easily without measuring out a portion for everyone. Around 21% of consumers prioritise practicality when serving. |
| Amount per rusk |
Decide how you want to portion them, and compare the nutritional information per 100 g when weighing up different variants. |
I want to decide for myself how much chocolate sprinkles to put on each rusk. This is the main consideration for around 14% of consumers. |
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Frequently asked questions
How can I tell if chocolate sprinkles are Fairtrade-certified?
Look for the Fairtrade mark on the current packaging of the variant you’ve chosen. According to Fairtrade Original, Fairtrade Original is a brand, while Max Havelaar certifies products in the Netherlands. So the brand name alone isn’t enough to check that the product meets your requirements.
Are plain Fairtrade chocolate sprinkles suitable for someone who needs to avoid milk?
Don’t assume so based on ‘plain’ in the name: Fairtrade Original Hagelslag Puur 380 g states ‘may contain milk’. The product information for the individual 15 g boxes lists butter concentrate. Before serving, read the ingredients and allergens for the exact variant.
Do I need to tell guests about allergens in the rusks I serve?
If you’re a business serving consumers unpackaged rusks with chocolate sprinkles, you must tell them about any allergens present. According to the Netherlands Food and Consumer Product Safety Authority, you can provide this information in writing or verbally; if you give it verbally, you must make it clear that guests can ask for it. So keep the information for both the rusks and the chocolate sprinkles to hand.
Do rusks always contain iodised baker’s salt?
No, don’t assume they do. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients of the specific rusks to find out which salt was used.