Who is this choice relevant to?

If you want to choose Fairtrade products carefully

You want chocolate sprinkles for your rusks with a recognisable Fairtrade mark, rather than relying only on a brand name or a general sustainability claim. So check the packaging of the variant you buy.

If you’re organising self-service

If guests are making their own rusks, individual portions may be more practical than one sharing pack. Van Oordt lists the Fairtrade Original portion variant in a pack of 80 boxes, each containing 15 g.

If you’re keeping allergens and portions in mind

Before serving, you’ll want to know which ingredients the chocolate sprinkles contain and how much to offer with each rusk. Keep the product information available if guests can no longer see the original packaging.

What should you look for when choosing?

First check the Fairtrade mark and allergens for the exact variant. Then decide whether a sharing pack or individual portions suit the way you plan to serve your rusks.

What to consider What to check when buying Who it matters to
Fairtrade mark Look for the mark on the current packaging of the variant you’ve chosen; don’t rely on the brand name alone. I want to choose Fairtrade-certified chocolate sprinkles for snack night, rather than just a product with a different sustainability claim. Around 36% of consumers say they prioritise this certification.
Ingredients and allergens Read the ingredients and warnings on the exact pack you’re serving, even if it says ‘plain’. If guests can’t read the packaging themselves, I want to be able to tell them in advance which allergens they need to know about. This information is a top priority for around 29% of consumers.
How you plan to serve them Decide whether guests will sprinkle from a sharing pack or each get a 15 g box; compare the ingredients for each type of packaging too. For self-service, I want to be able to hand out chocolate sprinkles easily without measuring out a portion for everyone. Around 21% of consumers prioritise practicality when serving.
Amount per rusk Decide how you want to portion them, and compare the nutritional information per 100 g when weighing up different variants. I want to decide for myself how much chocolate sprinkles to put on each rusk. This is the main consideration for around 14% of consumers.

Common mistakes

  • Mistaking a brand name for a certification mark

    Fairtrade Original is a brand; according to Fairtrade Original, Max Havelaar certifies products in the Netherlands. A different claim about certified cocoa does not automatically mean a product carries the Fairtrade mark.

    Check for the mark on the current packaging of the chocolate sprinkles you plan to serve.

  • Assuming plain chocolate sprinkles don’t contain milk

    Fairtrade Original states that Hagelslag Puur 380 g ‘may contain milk’. The information for the individual portion boxes lists butter concentrate, so don’t treat the two packs as having the same ingredients.

    Read the ingredients and allergens on the exact packaging before serving, especially if a guest needs to avoid milk.

  • Focusing only on the size of the portion pack

    The 15 g boxes make it easy to serve individual portions, but the published ingredients differ from those for the 380 g pack.

    Choose the size that suits the way you plan to serve them, then check the product information again.

    Individual boxes may also mean more packaging per portion served.

  • Confusing Fairtrade with nutritional value

    The Fairtrade mark says nothing about the amount of sugar or fat in chocolate sprinkles. The Netherlands Nutrition Centre describes chocolate sprinkles as a sweet bread topping that is high in calories, saturated fat and sugar.

    Use the mark to guide your certification choice, and check the nutritional information and the amount you serve with each rusk separately.

Brands and retailers to consider

Fairtrade Original

A brand to consider if you’re looking for plain chocolate sprinkles for rusks.

  • Fairtrade Original states that Hagelslag Puur 380 g contains at least 32% cocoa solids; Van Oordt also lists 15 g boxes, packed in cases of 80.
  • The 380 g pack carries a ‘may contain milk’ warning. Check the current Fairtrade mark and ingredients for each variant too.

De Ruijter

Jumbo lists several De Ruijter variants in its range of chocolate sprinkles.

  • You can compare different variants side by side, looking at their packaging and ingredients.
  • If you’re looking for Fairtrade, don’t assume the brand name or the range as a whole guarantees it; check the mark on the specific pack.

Venz

A brand offering milk and vanilla variants, among others, if you’re considering other types of chocolate sprinkles too.

  • The Venz Beer Melk Vanille variant described is made with Rainforest Alliance-certified cocoa.
  • That does not mean it is Fairtrade-certified. Check the allergens for your chosen variant too; this one lists milk, lactose, wheat and soya.

Jumbo

Jumbo lists Fairtrade Original Chocoladehagelslag Puur 380 g in its category for Fairtrade sweet bread toppings.

  • This listing gives you a specific variant whose product information you can compare.
  • A category listing is no substitute for checking the Fairtrade mark, ingredients and allergens on the pack you buy.

Lidl / Mister Choc

Lidl lists Mister Choc Hagelslag Puur in a 600 g pack.

  • Lidl says certified sustainable farming is the starting point for the cocoa in its own-brand products.
  • That doesn’t mean these chocolate sprinkles carry the Fairtrade mark. Check the label if Fairtrade is a must for you.

Joybuy products

Related products coming soon.

Frequently asked questions

How can I tell if chocolate sprinkles are Fairtrade-certified?

Look for the Fairtrade mark on the current packaging of the variant you’ve chosen. According to Fairtrade Original, Fairtrade Original is a brand, while Max Havelaar certifies products in the Netherlands. So the brand name alone isn’t enough to check that the product meets your requirements.

Are plain Fairtrade chocolate sprinkles suitable for someone who needs to avoid milk?

Don’t assume so based on ‘plain’ in the name: Fairtrade Original Hagelslag Puur 380 g states ‘may contain milk’. The product information for the individual 15 g boxes lists butter concentrate. Before serving, read the ingredients and allergens for the exact variant.

Do I need to tell guests about allergens in the rusks I serve?

If you’re a business serving consumers unpackaged rusks with chocolate sprinkles, you must tell them about any allergens present. According to the Netherlands Food and Consumer Product Safety Authority, you can provide this information in writing or verbally; if you give it verbally, you must make it clear that guests can ask for it. So keep the information for both the rusks and the chocolate sprinkles to hand.

Do rusks always contain iodised baker’s salt?

No, don’t assume they do. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients of the specific rusks to find out which salt was used.