Who is this choice relevant to?

The host who wants to check Fairtrade certification

You’re looking for chocolate sprinkles with a Fairtrade mark you can check on the packaging you choose, rather than relying solely on a brand name or shop category.

The host who takes allergens into account

You want to read the information on the packaging before serving. Fairtrade Original says its Hagelslag Puur may contain milk.

The host who wants to serve rusks easily

You’re choosing between sprinkling chocolate sprinkles from a pack and preparing individual portions for several guests.

What should you look for when choosing?

First, check that the chocolate sprinkles you’ve chosen meet your Fairtrade requirements. Then, consider your guests and serving plans to work out what allergen information, flavour and packaging you need.

What to considerWhat to check when buyingWho should pay particular attention?
Fairtrade mark Check the mark on the packaging you choose and see which ingredients it applies to. Fairtrade International also recommends reading the packaging information. If Fairtrade is why I’m choosing these chocolate sprinkles, I want to see the mark on that specific variety; around 36% of consumers make this their top priority.
Allergens and ingredients Read the latest information on both packs. Fairtrade Original says its Hagelslag Puur may contain milk. If a guest needs to avoid milk, I don’t want to rely on the word ‘dark’; around 29% of consumers consider allergens the most important factor.
Serving and portions Compare a pack for sprinkling with individual portions, and check the pack size. When I’m preparing rusks for several guests, I want to decide in advance whether to sprinkle them myself or hand out portions; around 21% of consumers prioritise how the food is served.
Flavour Consider whether dark chocolate will suit your guests. Check any other variety separately for its certification mark and allergen information. Fairtrade Original says its Hagelslag Puur contains at least 32% cocoa solids. If guests prefer a different chocolate flavour, I don’t want to assume dark is the right choice; around 14% of consumers choose primarily by flavour.

Common mistakes

  • Assuming ‘dark’ means ‘dairy-free’

    Fairtrade Original says its Hagelslag Puur may contain milk. So the flavour description is no substitute for checking the allergen information.

    Read the warning on the pack you’re serving, and don’t describe these chocolate sprinkles as dairy-free unless you’ve confirmed that they are.

  • Assuming a product is Fairtrade based on its brand name

    A brand name alone doesn’t tell you which ingredients in the variety you’ve chosen are Fairtrade. Fairtrade International points to the information provided on packaging.

    Check the mark, variety and details on the packaging; use a shop category as a starting point.

  • Applying information about rusks to chocolate sprinkles

    Rusks and chocolate sprinkles are separate products. So you can’t answer a question about iodine in baker’s salt by checking the chocolate sprinkles’ label.

    If iodine is relevant to you, check the ingredients on the packaging of the rusks you’ve chosen.

  • Choosing a pack without planning how to serve it

    A pack for sprinkling and individual boxes call for different preparations when you’re serving rusks to several guests.

    Decide in advance whether you’ll sprinkle them yourself, let guests do it or prepare individual portions, then compare the pack sizes.

Brands and shops to consider

Fairtrade Original

The producer describes its Hagelslag Puur as coming in a 380 g pack.

  • Fairtrade Original lists the ingredients, says it contains at least 32% cocoa solids and warns that the dark variety may contain milk.
  • Don’t assume this information applies to milk chocolate or other varieties of chocolate sprinkles; check their own packaging.

Jumbo

Jumbo lists Fairtrade Original Dark Chocolate Sprinkles 380 g among its fair-trade sweet sandwich toppings.

  • This listing helps you find the specific dark variety.
  • Still check the Fairtrade mark and product information on the packaging you buy.

Albert Heijn

Albert Heijn lists Fairtrade Original Hagelslag Puur and Chocolade Hagelslag Melk on separate product pages.

  • You can look up the dark and milk chocolate varieties separately.
  • Check the current packaging for each variety you choose. Albert Heijn warns that details such as ingredients and allergen information may change.

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Frequently asked questions

Are Fairtrade Original dark chocolate sprinkles dairy-free?

You can’t tell from the word ‘dark’: Fairtrade Original says its Hagelslag Puur may contain milk. Read the allergen information on the packaging you’re actually serving.

How can I check whether chocolate sprinkles are Fairtrade?

Look for the mark on the packaging you’ve chosen and check that the product name and variety match what you intended to buy. Fairtrade International says the information on the packaging can clarify which ingredients are Fairtrade.

Where can I check the iodine content of rusks served with chocolate sprinkles?

Check the ingredients on the packaging of the rusks you’ve chosen, and assess the chocolate sprinkles separately. Don’t assume that all rusks contain iodine based solely on a general comment about baker’s salt.

Are individual portions of chocolate sprinkles handy for a get-together?

Individual portions can be a good choice if you want to portion out the chocolate sprinkles in advance. Van Oordt describes a food-service pack containing 80 boxes of 15 g each; check that the pack size suits your guest list and read the latest allergen and certification information.