Who are these choices relevant to?

Consumers who prioritise Fairtrade

You’re looking for chocolate sprinkles with an explicit Fairtrade label, not just a general sustainability claim. Albert Heijn displays the Fairtrade mark on the dark and milk chocolate versions from Fairtrade Original.

Consumers who avoid milk as an ingredient

You want to check the ingredients in dark chocolate sprinkles without overlooking a warning about possible milk contact. For Fairtrade Original dark chocolate sprinkles, Albert Heijn states that the product may contain milk.

Consumers who take rusks with them

You want to keep rusks and chocolate sprinkles dry in your sports bag and only combine them just before eating, so you don’t have to carry rusks that are already topped.

What should you look for when choosing?

Start by checking the certification on the exact variety of chocolate sprinkles. Then check that the ingredients, packaging and portion suit how you plan to carry your rusks.

What to considerWhat to check when buyingWho it matters to
Fairtrade certification Look for an explicit Fairtrade label on the exact variety of chocolate sprinkles; a Rainforest Alliance label is a different certification. If Fairtrade is essential to me, I want to be able to recognise the mark on the product itself. Around 31% of consumers prioritise this choice of certification.
Keeping everything dry Check the storage instructions and choose packaging that lets you carry the rusks and chocolate sprinkles separately. I want to top my rusks just before eating, rather than putting them in my bag already topped. Around 25% of consumers prioritise convenience when carrying food.
Ingredients and allergens Read the current ingredients list and allergen warnings for both the rusks and chocolate sprinkles; don’t rely on the word ‘dark’ alone. If I avoid milk as an ingredient, I also want to know whether there’s a warning about possible milk contact. This check is the top priority for around 19% of consumers.
Portion and nutritional information Compare the nutritional values per 100 g and per portion with the amount of chocolate sprinkles you plan to use. I want to know how much sugar my portion contains and how this snack fits into my diet. Around 25% of consumers give this consideration priority.

Common mistakes

  • Mistaking Rainforest Alliance for Fairtrade

    Albert Heijn displays the Rainforest Alliance mark on the De Ruijter and Venz chocolate sprinkles reviewed, while Fairtrade Original explicitly displays the Fairtrade mark. A different certification won’t automatically meet a specific Fairtrade preference.

    Check the certification on the packaging of the exact variety, rather than relying only on the brand name or a general sustainability description.

  • Assuming ‘dark’ means it contains no milk

    Albert Heijn doesn’t list milk as an ingredient in Fairtrade Original dark chocolate sprinkles, but does state ‘May contain milk’.

    Check both the ingredients list and allergen warning on the current packaging, especially if you need to avoid milk strictly.

  • Confusing Fairtrade certification with nutritional information

    Fairtrade doesn’t tell you how much sugar a portion of chocolate sprinkles contains. The Netherlands Nutrition Centre lists 67 kcal and 9.4 g of sugars per 15 g of chocolate sprinkles.

    Assess the certification and nutritional value separately, and consider how much you’ll actually put on your rusk.

  • Topping your rusks well in advance

    Rusks that are already topped in your sports bag are harder to keep dry and protected. Jumbo recommends storing its rusks in a cool, dry place.

    Carry your rusks protected and dry, keep the chocolate sprinkles separate and add them just before eating.

Brands to consider

Fairtrade Original

Worth considering if you’re looking for chocolate sprinkles with an explicit Fairtrade label. Albert Heijn displays the Fairtrade mark on the dark and milk chocolate versions reviewed.

  • For the dark version, Albert Heijn states that it contains at least 32% cocoa solids; the product information for the milk chocolate version specifies Fairtrade cocoa and sugar.
  • The dark version may contain milk. Check the nutritional information and current packaging for both versions too.

De Ruijter

A chocolate sprinkles brand with dark varieties for which Albert Heijn displays the Rainforest Alliance mark.

  • Albert Heijn’s product information states that its Specials extra dark chocolate sprinkles contain at least 52% cocoa solids.
  • A Rainforest Alliance label doesn’t confirm Fairtrade certification. If Fairtrade is a requirement for you, check the certification for each variety.

Venz

A chocolate sprinkles brand whose dark variety reviewed uses cocoa from Rainforest Alliance-certified farms, according to Albert Heijn.

  • The product information names the certification associated with the cocoa described.
  • This isn’t, by itself, a Fairtrade label. Also check the ingredients and allergens on the packaging of your chosen variety.

Related Joybuy products

Related products coming soon.

Frequently asked questions

How can I recognise Fairtrade chocolate sprinkles?

Look for an explicit Fairtrade label on the packaging of the variety you’re buying. Albert Heijn displays one on Fairtrade Original dark chocolate sprinkles; a Rainforest Alliance label on other chocolate sprinkles isn’t, by itself, proof of Fairtrade certification.

Are dark Fairtrade chocolate sprinkles milk-free?

Not necessarily: Albert Heijn doesn’t list milk as an ingredient in Fairtrade Original dark chocolate sprinkles, but does state ‘May contain milk’. If you avoid milk, follow the ingredients and warnings on the current packaging.

Can I prepare rusks with chocolate sprinkles in advance for my sports bag?

You can, but carrying them separately makes it easier to keep the rusks dry and top them just before eating. Protect the rusks in your bag and follow the storage instructions for both products.

Do Fairtrade chocolate sprinkles make rusks a better post-workout snack?

The Fairtrade mark doesn’t tell you anything about the snack’s nutritional value. The Netherlands Nutrition Centre lists 67 kcal and 9.4 g of sugars per 15 g of chocolate sprinkles; for the combination, also check the nutritional information for the rusks and the portion you use.