Who is this choice relevant to?

Hosts with a firm commitment to Fairtrade

You want to be able to point to a Fairtrade label on the exact chocolate sprinkles you’ve chosen for your dinner party, rather than rely on a general claim about sustainable cocoa.

Anyone topping rusks or desserts

You’re choosing sprinkles as a topping and comparing the flavour and quantity of different dark varieties to find one that suits the rusks, cake or dessert you’re serving.

Anyone catering for their guests

Before serving, you want to check the allergen statement and nutritional information on the packaging you’ve chosen, especially if guests have questions about milk, soya or sugars.

What should you look for when choosing?

If Fairtrade is a must, first check the label on the specific product. Then consider whether the topping suits the dish and read the information your guests may need.

What to consider What to check Who it matters to
Fairtrade label Look for a FAIRTRADE mark or an explicit Fairtrade label for these sprinkles on the current packaging or product listing. A Rainforest Alliance label is not a substitute. I want to be able to show my guests why these particular chocolate sprinkles fit the Fairtrade theme. Around 50% of consumers put verifiable Fairtrade status first.
Flavour and presentation Compare the type of sprinkles, stated cocoa content and pack size with the rusks or dessert you’re serving. When I’m topping rusks or desserts, I want to choose a dark topping that suits the dish. Around 30% of consumers give flavour and presentation top priority.
Information for guests Check the ingredients, allergen statement and nutritional information per 100 g on the packaging you’ve chosen. Don’t rely on the word ‘dark’ alone. If guests ask about allergens or sugars, I want to be able to check the details of the product I’m serving. For around 20% of consumers, this is their main concern.

Common mistakes

  • Confusing Rainforest Alliance with Fairtrade

    A Rainforest Alliance cocoa label does not confirm that the sprinkles carry a FAIRTRADE mark. This distinction matters if you specifically want to offer your guests a Fairtrade product.

    Check the Fairtrade label on the packaging of the variety you’re buying, not just a certification or sustainability policy associated with the brand.

  • Assuming dark chocolate sprinkles are milk-free

    According to the relevant product information, Fairtrade Original Dark may contain milk; milk and soya are listed for Venz Dark. So the word ‘dark’ is no substitute for an allergen statement.

    Check the current ingredients and allergen warnings on the exact pack you plan to serve.

  • Choosing a pack without considering portion sizes

    You’ll need a different amount of sprinkles to top rusks or desserts than you would for regular use as a bread topping.

    Work out how many rusks or desserts you want to top before choosing from the available pack sizes.

Brands compared

Fairtrade Original

Jumbo includes its 380 g pack of dark chocolate sprinkles in its Fair trade selection. It’s worth considering if a Fairtrade label on your topping is a priority.

  • Jumbo’s listing states that it contains at least 32% cocoa solids.
  • According to the product information, this dark variety may contain milk. Check the current label if this is relevant to your guests.

Venz

Venz Dark is a dark chocolate sprinkle option if you’re looking for this flavour to top rusks or use as a dessert topping.

  • Jumbo states that Venz Dark contains Rainforest Alliance-certified cocoa.
  • This label does not confirm Fairtrade status. Check the allergen information for milk and soya, too.

De Ruijter

De Ruijter is an option to consider if you’re comparing milk or dark chocolate sprinkles for a traditional rusk presentation.

  • ALDI states that its milk and dark chocolate sprinkles carry a Rainforest Alliance mark.
  • Don’t take this label as confirmation that the variety you’ve chosen carries a FAIRTRADE mark.

Jumbo

Jumbo Dark Chocolate Sprinkles 200 g is a smaller pack to compare with the Fairtrade option.

  • The product information describes it as a dark variety. Check the nutritional information per 100 g if sugars matter to your choice.
  • A Rainforest Alliance cocoa label does not confirm that these sprinkles meet a firm Fairtrade requirement. Check the allergen statement, too.

Kiekeboe / ALDI

Kiekeboe Dark comes in a 600 g pack, which you could compare if you’re topping rusks or desserts for a larger group.

  • ALDI states that this dark chocolate sprinkle product contains Rainforest Alliance cocoa.
  • The Rainforest Alliance label is not product-specific confirmation of Fairtrade status. Choose a pack size based on what you’ll actually be serving.

Joybuy products

Related products coming soon.

Frequently asked questions

Are sprinkles made with Rainforest Alliance cocoa automatically Fairtrade?

No. If you specifically want to serve Fairtrade sprinkles, check the current packaging for a FAIRTRADE mark or an explicit Fairtrade label for that product. A Rainforest Alliance label does not confirm the same status.

Which sprinkles can I serve on rusks or a dessert?

Fairtrade Original Dark Chocolate Sprinkles 380 g is an option if you’re looking for a dark topping with a product-specific Fairtrade label. Jumbo states that it contains at least 32% cocoa solids. Before serving, check the current allergen information and choose an amount that suits your portions.

How should I store Fairtrade Original Dark Chocolate Sprinkles until the dinner party?

Store the sprinkles in a cool, dry place, as Jumbo recommends for this product. Seal the pack securely after use.