Who is this relevant to?

A breakfast eater who checks certifications

You want a sweet rusk alongside savoury breakfast dishes, but you’ll only choose chocolate sprinkles if you can check the Fairtrade mark on the current packaging. A brand name or a different cocoa certification isn’t enough.

A breakfast eater who wants savoury food only

You’re looking for a topping without a sweet chocolate flavour. In that case, chocolate sprinkles aren’t the right category, even if you look for certification marks on other products.

A label reader

You want to check the sugar and allergens in your chocolate sprinkles. For Hagelslag Puur 380 g, Fairtrade Original lists 65.8 g of sugars per 100 g and ‘May contain milk’. If you’re also eating bread and checking for baker’s salt, look for this separately on the bread label.

What should you look for when choosing?

First decide whether sweet chocolate sprinkles belong with your savoury breakfast. Then compare the certification mark and the label on the specific variety you’re actually planning to buy.

What to consider What to check when buying Who it matters to
Fairtrade mark Check the mark on the current packaging and compare the exact product name and pack size. I only want to buy chocolate sprinkles if the variety I choose demonstrably meets my Fairtrade requirement; this certification check comes first for around 50% of consumers.
Sweet or savoury Decide whether you want a sweet rusk alongside savoury dishes, or are looking for savoury toppings only. If I want my whole breakfast to taste savoury, chocolate sprinkles are out. This flavour choice comes first for around 30% of consumers.
Nutritional information Check the sugars per 100 g and the allergen declaration; if you’re also eating bread, check separately whether it contains baker’s salt. I want to know what the chocolate sprinkles contain and whether the bread in my breakfast is made with baker’s salt. Around 20% of consumers prioritise these label details.

Common mistakes

  • Using a different pack size as proof of certification

    For an older 400 g variety of Fairtrade Original, Albert Heijn lists the Max Havelaar Fairtrade mark and 97% fairtrade ingredients. This information doesn’t confirm that the 380 g variety is certified.

    Compare the name and pack size, and check the certification mark on the packaging you’re buying.

  • Assuming Rainforest Alliance is the same as Fairtrade

    Milieu Centraal describes Fairtrade and Rainforest Alliance as different cocoa certification schemes, with different areas of focus. A Rainforest Alliance mark therefore doesn’t prove Fairtrade certification.

    If Fairtrade is a requirement for you, look specifically for the Fairtrade mark on the current packaging.

  • Choosing chocolate sprinkles for a completely savoury rusk

    Dark chocolate sprinkles are still a sweet topping. For Hagelslag Puur 380 g, Fairtrade Original lists 65.8 g of sugars per 100 g.

    Choose chocolate sprinkles only if you deliberately want to add something sweet to your breakfast; otherwise, look for a savoury rusk topping.

  • Assuming all bread is made with baker’s salt

    According to Voedingscentrum, using baker’s salt in bread isn’t compulsory. So, if your breakfast includes bread and rusks, you can’t tell which salt was used in the bread just from that.

    Check the bread label or ask the baker if the use of baker’s salt matters to your choice.

Brands and retailers to help you choose

Fairtrade Original

The manufacturer provides product information for Hagelslag Puur 380 g. Check the current packaging to assess the Fairtrade status of this variety.

  • According to Fairtrade Original, this variety contains at least 32% cocoa solids and 65.8 g of sugars per 100 g.
  • The manufacturer states ‘May contain milk’. Certification information for an older 400 g variety doesn’t necessarily apply to this 380 g variety.

Albert Heijn

Albert Heijn is included here as a retailer to help you choose, not as a chocolate sprinkles brand.

  • A historical product page lists the Max Havelaar Fairtrade mark and 97% fairtrade ingredients for 400 g Fairtrade Original chocolate sprinkles.
  • Albert Heijn marks that 400 g variety as no longer available. Don’t use the page as proof of certification or availability for the 380 g variety.

Jumbo

Jumbo is also included as a retailer to help you choose; a product name in a shop listing doesn’t replace checking the label.

  • Jumbo has a product page for Fairtrade Original Chocoladehagelslag Puur 380 g.
  • A different dark chocolate sprinkles product from Jumbo’s own range lists Rainforest Alliance certification for its cocoa. This isn’t a Fairtrade mark for the Fairtrade Original variety.

Joybuy products

Related products will appear here soon.

Frequently asked questions

Do chocolate sprinkles go with a savoury breakfast?

Yes, if you deliberately want a sweet rusk alongside the savoury parts of your breakfast. If you’re looking for savoury toppings only, chocolate sprinkles don’t fit that flavour choice.

How can I check whether a variety of chocolate sprinkles is Fairtrade certified?

Look for the Fairtrade mark on the packaging of the exact variety you’re buying. Don’t rely solely on the brand name or certification information for a different pack size; Milieu Centraal also notes that Rainforest Alliance is a different cocoa certification scheme.

Can Fairtrade Original Hagelslag Puur 380 g contain milk?

Yes. For the 380 g variety, Fairtrade Original states ‘May contain milk’. Check the allergen declaration on the current packaging when you buy it, especially if the possible presence of milk matters to your choice.

Is bread in the Netherlands always baked with baker’s salt?

No. According to Voedingscentrum, baker’s salt isn’t compulsory when baking bread. Check the bread label or ask the baker which salt was used; don’t assume baker’s salt is present just because of the country or type of bread.