Who is this relevant to?

Lunch shoppers with a clear Fairtrade requirement

You want to take chocolate sprinkles with you or enjoy them on bread at home, and will only choose a variety that is explicitly labelled Fairtrade. Albert Heijn and Jumbo list Fairtrade Original Hagelslag Puur 380 g as Fairtrade.

People who keep an eye on sweet toppings

You want to consider the nutritional value and your portion size when having chocolate sprinkles for lunch. According to the Voedingscentrum, chocolate sprinkles are high in sugar and saturated fat, and are not included in the Schijf van Vijf.

Families with different tastes or allergen requirements

You’re choosing a variety for a lunchbox or to share, so you check the label for each flavour. Fairtrade Original says its dark chocolate sprinkles may contain milk; its milk chocolate variety contains milk.

What should you look for when choosing?

First decide whether Fairtrade is a requirement. Then compare the nutritional information and check that the exact variety suits the people eating it and the lunch you’re taking with you.

What to consider What to check when buying Who it matters to
Fairtrade label Look for the Fairtrade label on the exact variety you’ve chosen; Rainforest Alliance cocoa is not the same certification. If Fairtrade is a deciding factor for my lunch supplies, I want to see the label on the product I choose. Around 50% of consumers prioritise this requirement.
Sugar and portion size Compare the sugar content per 100 g and consider how much you actually use. According to Fairtrade Original, Fairtrade Original Puur contains 65,8 g of sugars per 100 g. When choosing a sweet topping, I want to be able to judge how many chocolate sprinkles I put on my bread. Around 25% of consumers prioritise this consideration.
Allergens and storage Read the allergen statement for the exact variety and follow the storage advice on the packaging. For a shared lunch or a bag you’re taking out with you, the variety needs to suit everyone eating it and be easy to store properly. Around 25% of consumers prioritise this need.

Common mistakes

  • Taking another cocoa certification for a Fairtrade label

    The chocolate sprinkle varieties described by Albert Heijn, De Ruijter and Venz mention Rainforest Alliance cocoa. This doesn’t confirm that the exact variety also carries the Fairtrade label.

    If Fairtrade is a condition of your purchase, look for the label on the packaging or in the product information for the variety you’ve chosen.

  • Assuming Fairtrade also means less sugar

    According to Fairtrade Original, Fairtrade Original Puur contains 65,8 g of sugars per 100 g. Albert Heijn lists AH Hagelslag puur minder suiker as containing 43 g of sugars per 100 g and compares it with its own Chocolade hagel puur. This doesn’t automatically make the lower-sugar variety a Fairtrade choice.

    Assess the Fairtrade label and nutritional value separately, using the label on the exact product packaging.

  • Assuming ‘dark’ means milk-free

    Fairtrade Original says its dark chocolate sprinkles may contain milk. So the flavour name is no substitute for checking allergens.

    Read the allergen statement for the variety you’ve chosen every time you buy it, even if you’ve bought it before.

  • Forgetting about storage conditions

    Fairtrade Original’s product information advises storing its chocolate sprinkles in a cool, dry place. This is also worth bearing in mind when packing a portion to take with you.

    Store your supply at home according to the label and take a portion in a well-sealed container.

Brands to consider

Fairtrade Original

For anyone looking for an explicit Fairtrade label: Albert Heijn and Jumbo list Fairtrade Original Hagelslag Puur 380 g as Fairtrade.

  • According to Fairtrade Original, this dark variety contains at least 32% cocoa solids.
  • The dark variety may contain milk and lists 65,8 g of sugars per 100 g. Check each flavour separately; Albert Heijn lists its milk chocolate variety as no longer available.

Albert Heijn

The own-brand range includes a lower-sugar dark chocolate sprinkle variety for consumers who prioritise this over an explicit Fairtrade requirement.

  • Albert Heijn lists AH Hagelslag puur minder suiker as containing 43 g of sugars per 100 g, with 30% less sugar than AH Chocolade hagel puur.
  • The product information mentions Rainforest Alliance cocoa; don’t treat this as a Fairtrade label for this variety.

Jumbo

Jumbo lists Fairtrade Original Hagelslag Puur 380 g and also has its own dark chocolate sprinkle variety with a different cocoa certification.

  • Fairtrade Original Puur carries the Fairtrade label. For Jumbo Chocolade Hagelslag Puur 200 g, Jumbo lists Rainforest Alliance cocoa and 30% less sugar than Jumbo hagelslag puur.
  • That label on Jumbo’s own-brand variety doesn’t automatically make it Fairtrade; check which of the two varieties you’re choosing.

De Ruijter

A dark chocolate sprinkle variety to compare by taste and product information, rather than to assume it’s Fairtrade without checking.

  • Joybuy’s product information for De Ruijter Chocoladehagelslag Puur 390 g mentions Rainforest Alliance cocoa and 64 g of sugars per 100 g.
  • The product information lists milk and soya as allergens. A Rainforest Alliance cocoa label is not a Fairtrade label.

Venz

Venz offers chocolate sprinkle varieties in different flavours; if you’re choosing one for a lunchbox, compare the exact variety.

  • According to their product information, the varieties described carry a Rainforest Alliance cocoa label. The chocolate/vanilla variety lists 73 g of sugars per 100 g.
  • The bear/vanilla variety described lists milk, soya and wheat. The cocoa label doesn’t confirm that these varieties carry a Fairtrade label.

Related products on Joybuy

Related products will be available soon.

Frequently asked questions

Which chocolate sprinkles can I choose if I require Fairtrade?

Fairtrade Original Hagelslag Puur 380 g is an option that Albert Heijn and Jumbo explicitly label as Fairtrade. Check the label on the exact variety when you buy it; another flavour won’t necessarily have the same product information.

Is Rainforest Alliance cocoa the same as a Fairtrade label?

No. Don’t take a Rainforest Alliance cocoa label as confirmation that chocolate sprinkles are Fairtrade. If Fairtrade is a must for you, check that the product you’ve chosen also carries the Fairtrade label.

What does Fairtrade tell me about the nutritional value of chocolate sprinkles?

The Fairtrade label alone doesn’t tell you how much sugar or saturated fat the product contains. Fairtrade Original lists 65,8 g of sugars per 100 g for its dark chocolate sprinkles; check the nutritional information on the packaging to see what this means for your portion.

How should I store chocolate sprinkles for lunch on the go?

Follow the storage advice on the packaging and take a portion in a well-sealed container. Fairtrade Original advises storing its dark chocolate sprinkles in a cool, dry place.

Are dark chocolate sprinkles suitable if I need to avoid milk?

Don’t assume they are just because they’re described as ‘dark’: according to Fairtrade Original, its dark chocolate sprinkles may contain milk. Read the allergen statement on the exact packaging before choosing a variety.